The Lean Startup Conference

Learn from entrepreneurs

December 9 - 11, 2013 San Francisco, CA Register now

Program: Tuesday, December 10th

  1. Tuesday, December 10th 9:00 AM to 10:30 AM

    Early Morning Talks

    1. Opening Remarks

      Masonic Theater
    2. Acquiring Your First Users Out of Thin Air

      Masonic Theater

      What’s the reality of building an audience for your product or company? Kathryn’s story of getting initial users when she needed feedback early on is instructive.

      Why we picked this talk.
    3. How to Build the Product When You're Not the User--and You Don't Even Know Anybody Who's the User

      Masonic Theater

      Alexis is interested in solving big problems, which means building products for people who face daily challenges very different from hers. She’s taken unusual steps to explore untapped markets and understand the users in them, giving her excellent insight into customer development.

      Why we picked this talk.
    4. Work With Customers Before You Write Any Code

      Masonic Theater

      It’s often tempting to test technical risk before you test market risk. After all, what if your product doesn’t actually work? Then again, what if you build it and nobody wants to buy it? Daina will talk about the stages she took her product through and how she learned a great deal about her market before writing a line of code.

      Why we picked this talk.
    5. Funding for Lean Impact

      Masonic Theater

      Lean Startup ideas are increasingly being applied by mission-driven and non-profit organizations. Leaders of these initiatives often find themselves at odds with funders, who use a traditional framework for assessing a project’s merits. Christie will look at funding innovations in the sector–some of which are likely to have implications for the for-profit world, too.

      Why we picked this talk.
    6. Preparing for Catastrophic Success

      Masonic Theater

      Palantir is one of the breakout B2B successes of its generation, having burgeoned since 2004 from five people to more than a thousand. Ari will talk about they work to preserve the learning culture that built the company as they now operate at scale–and continue to grow.

      Why we picked this talk.
    7. Evidence-based Entrepreneurship

      Masonic Theater

      Steve is a perennial favorite at our conference–for good reason. A natural teacher and storyteller, he gives talks that always illuminate entrepreneurship in unique, useful ways.

      Why we picked this talk.
  2. Tuesday, December 10th 10:30 AM to 11:10 AM

    Break

  3. Tuesday, December 10th 11:10 AM to 12:55 PM

    Late Morning Talks

    1. Using Kickstarter to Run an MVP

      Masonic Theater

      Back to the Roots sells kits for growing edible plants. Their business involves physical products and isn’t one that obviously lends itself to intense experimentation. And yet, as we learned in a popular talk from Nikhil and Alex last year, they test everything. This year, they’re back to talk about a Kickstarter campaign they used as an MVP for a new product–during which they learned a lot more than they expected.

      Why we picked this talk.
    2. Learning to Be an Organization that Pivots

      Masonic Theater

      ElectNext is a young startup that’s not only learning about its potential markets, it’s also learning how to learn. Keya will reveal the changes the organization has gone through to be able to move more quickly, with less friction and greater success.

      Why we picked this talk.
    3. Continuous Change at Scale

      Masonic Theater

      Continuous deployment–small, frequent, and continuous changes to the production website–let marketplace giant Etsy iterate quickly and experiment with new features rapidly. But it’s not an approach that every engineer is comfortable with. John will talk about how Etsy does continuous deployment and gets the team behind it.

      Why we picked this talk.
    4. Lean Startup--From Toyota City to Fremont to You

      Masonic Theater

      With a long history at the Lean Enterprise Institute, John brings an incredibly rich view of innovation in the corporate world. As our community pushes Lean Startup ideas forward, he brings a valuable ability to ground our greater understanding.

      Why we picked this talk.
    5. The Medium Is the Message

      Masonic Theater

      Patrick is a longtime leader in the Lean Startup community. In this talk, he’ll redefine and explain growth-hacking in a way that takes us beyond SEO tricks and helps us understand patterns we can leverage for growth.

      Why we picked this talk.
    6. Lean Leadership Lessons

      Masonic Theater

      Intuit has been at the forefront of incorporating Lean Startup methods across a very large company. CEO Brad Smith will lead a conversation with two senior Intuit executives, Laura Fennell and Hugh Molotsi, about how they’ve fostered and rewarded an environment of experimentation and how they’ve transformed how decisions are made in their businesses.

      Why we picked this talk.
    7. Integrating Development, Design and Product Management to Deliver Great Products

      Masonic Theater

      One of the top pieces of advice you can take when you’re trying to innovate more effectively is this: work in cross-functional teams. But most companies are structured in silos: design, development and product management work separately, with communication and collaboration relegated to weekly check-ins and designs and feature requirements thrown over the fence. Drew will talk about how to build cross-functional teams that actually function and can test ideas at market pace.

      Why we picked this talk.
    8. Frame Before You Build, Measure, Learn

      Masonic Theater

      The key to running effective experiments is to first frame the experiment thoughfully. This takes time, but the investment pays off many-fold. Zach will guide you through the key steps of framing, which, when done properly, reward your brain–and your organization–with learning.

      Why we picked this talk.
  4. Tuesday, December 10th 12:55 PM to 2:20 PM

    Lunch

  5. Tuesday, December 10th 2:20 PM to 3:00 PM

    Afternoon Breakouts

    1. Seriously Advanced A/B Testing

      Masonic Theater

      Wyatt is VP of Product at Shutterstock, a stock photo site that’s become one of the world’s biggest tow-sided markets. We first heard about Shutterstock’s approach to A/B testing from another advanced startup that was blown away by their techniques. When we talked to Wyatt to learn more, we understood the excitement and knew we had to bring the ideas to you.

      Why we picked this talk.
    2. Alleviating Poverty One Iteration at a Time

      Gold Room, Fairmont Hotel

      Akash will look at key challenges faced by non-profit organizations, including unclear or overabundant metrics, long feedback loops and limited resources. Then he’ll show how Kiva has tackled those problems in ways that other organizations can apply, too.

      Why we picked this talk.
    3. The Big Ideas Behind Lean Product Development

      Pavilion Room, Fairmont Hotel

      People with a deep understanding of profitable engineering workflows often cite Don among the writers who have influenced them most profoundly. He’ll share insights not only for engineers, but for civilians, too, to help you better see the structure of Lean and apply it most effectively.

      Why we picked this talk.
    4. Office Hours with Speakers, Mentors and Attendees

      Crown Room, Fairmont Hotel
  6. Tuesday, December 10th 3:00 PM to 3:15 PM

    Break

  7. Tuesday, December 10th 3:15 PM to 3:55 PM

    Afternoon Breakouts

    1. Getting Customer Feedback When Your Product Doesn't Live on the Web

      Masonic Theater

      Palantir is a traditional software company in that it ships software that runs on its customers' networks. That makes it hard to get direct feedback on which features need iteration. Ari will talk about the strategies the company has taken, ranging from the automated to the person-to-person, to gather the valuable information that guides their product–and company–development.

      Why we picked this talk.
    2. Working Closely With Customers on the Other Side of Earth

      Gold Room, Fairmont Hotel

      Beth has incredible experience working with customers in the developing world. She’ll offer very practical advice for connecting with customers who aren’t anywhere near you and/or with whom you have little in common.

      Why we picked this talk.
    3. Jump-starting Product Strategy in a Startup

      Pavilion Room, Fairmont Hotel

      Des will cover key areas for product strategy in a startup: defining your mission; defining your product, scoping your product, analyzing usage, and iterating. Useful for startups at almost any stage, this talk will offer advice you can put to use immediately.

      Why we picked this talk.
    4. Office Hours with Speakers, Mentors and Attendees

      Crown Room, Fairmont Hotel
  8. Tuesday, December 10th 3:55 PM to 4:25 PM

    Break

  9. Tuesday, December 10th 4:25 PM to 4:45 PM

    Afternoon Breakouts

    1. Transitioning Teams to Lean

      Masonic Theater

      When Microsoft acquired Yammer last year, one of employees it gained was Cindy, an expert in applied Lean Startup techniques. Cindy will be joined Microsoft principal program manager Ethan Gur-esh to talk about how they’re transitioning teams into a Lean Startup mindset and away from the three-year planning waterfall cycles of the past.

      Why we picked this talk.
    2. Lean Startup in a Regulated Environment

      Gold Room, Fairmont Hotel

      We hear often that Lean Startup principles can’t be applied in a regulated industry like healthcare. Mureen will challenge that idea with specific examples of the solutions and workarounds she’s found at Optum.

      Why we picked this talk.
    3. Crossing the Concierge Chasm

      Pavilion Room, Fairmont Hotel

      Nicole and Khalid run Lessoncast, which builds software for educators. They’ve taken creative steps with their concierge MVP and will talk about concrete things small startups can do to learn from the concierge process and reach product-market fit with B2B customers.

      Why we picked this talk.
    4. Office Hours with Speakers, Mentors and Attendees

      Crown Room, Fairmont Hotel
  10. Tuesday, December 10th 4:45 PM to 5:00 PM

    Break

  11. Tuesday, December 10th 5:00 PM to 5:20 PM

    Afternoon Breakouts

    1. Using Lean Startup Principles to Close the Digital Divide

      Masonic Theater

      A strong speaker last year, Navarrow returns with the origin story of his new initiative. He’ll talk about how using Lean Startup principles helped him understand how to engage new audiences and create more diverse teams within an organization.

      Why we picked this talk.
    2. Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It)

      Gold Room, Fairmont Hotel

      Often, a Lean Startup implementation has to start as a stealth initiative. Emily has snuck in the techniques in a number of ways, and she’ll describe several that have high success rates, which works best with which kind of internal audience, and where to learn more.

      Why we picked this talk.
    3. Can Lean Startup Advocates and Grizzled Veterans Work Together?

      Pavilion Room, Fairmont Hotel

      When you have an experienced team in place, one that hasn’t used Lean Startup principles, the ideas can sound like a lot of buzzwords at best and unnecessary change at worst. Nicole and Neelan–who were on opposite sides of the table initially–will discuss the conflicts they faced and the concrete steps that helped their company coalesce.

      Why we picked this talk.
    4. Office Hours with Speakers, Mentors and Attendees

      Crown Room, Fairmont Hotel
  12. Tuesday, December 10th 5:20 PM to 5:35 PM

    Break

  13. Tuesday, December 10th 5:35 PM to 6:30 PM

    Closing Session

    1. An Interview with Marc Andreessen and Chris Dixon

      Masonic Theater

      With unmatched experience as entrepreneurs and investors, Marc and Chris have insights to share that are directly useful for almost any business trying to innovate. Eric Ries will interview Marc and Chris.

      Why we picked this talk.