The Lean Startup Conference

Learn from entrepreneurs

December 9 - 11, 2013 San Francisco, CA Register now

Speakers

Mureen Allen

Mureen Allen

company
Optum
website
Session
Lean Startup in a Regulated Environment

Mureen Allen, MD, MS, MA, FACP currently serves as the Senior Vice President, Clinical and Affordability Lead for Optum’s Relationship Office. Dr. Allen previously served as the Vice President for clinical informatics strategy for OptumInsight. Dr. Allen has held a number of positions in the healthcare technology industry. She has worked on a variety of health information technology (IT) initiatives, including solutions directed to physicians. Dr. Allen is committed to the development of IT solutions that improve the delivery of health care. Her interests include clinical decision support, quality measurement, systems interoperability, usability, and data analytics.

Dr. Allen is board-certified in Internal Medicine, is a fellow of the American College of Physicians, a member of the American College of Physician Executives, the American Medical Association and the American Medical Informatics Association. Dr. Allen holds master’s degrees in Biomedical Informatics and Technology Management.

Cindy Alvarez

Cindy Alvarez

company
Microsoft
website
twitter
Session
Transitioning Teams to Lean

Cindy Alvarez runs User Experience and Product Design for Yammer (a Microsoft company). She has been helping companies build better products through intensely understanding their customers for over 13 years. Her background spans psychology, interaction design, product management, customer research, and lean startup tactics. She’s writing a book called Lean Customer Development for O'Reilly, and blogs at http://www.cindyalvarez.com

Marc Andreessen

Marc Andreessen

company
Andreessen Horowitz
website
Session
An Interview with Marc Andreessen and Chris Dixon

Marc Andreessen is an innovator and creator, one of the few to pioneer a software category used by more than a billion people and one of the few to establish multiple billion-dollar companies. Marc co-created the highly influential Mosaic Internet browser and co-founded Netscape, which later sold to AOL for $4.2 billion. He also co-founded Loudcloud, which as Opsware sold to Hewlett-Packard for $1.6 billion. He is now a co-founder and partner at Andreessen Horowitz, a venture capital firm that backs bold entrepreneurs who move fast, think big and are committed to building the next major franchises in technology. Andreessen Horowitz provides entrepreneurs with access to deep expertise and insights in innovation, business development, market intelligence, executive and technical talent, and marketing and brand building. Marc holds a Bachelor of Science in Computer Science from the University of Illinois at Urbana-Champaign.

Nikhil Arora

Nikhil Arora

company
Back to the Roots
website
twitter
Session
Using Kickstarter to Run an MVP

Alejandro Velez and Nikhil Arora co-founded Back to the Roots together during their last semester at UC Berkeley in 2009 when they came across the idea in a class lecture that you could possibly grow gourmet mushrooms on entirely recycled coffee grounds. They fell in love with the idea, grew some test buckets, got early support from Whole Foods, and decided to forego their careers in investment banking and consulting to instead become full-time urban mushroom farmers! Back to the Roots started off selling fresh, wholesale mushrooms, and has since launched two award-winning products, the Mushroom Kit & AquaFarm - sold in over 2000 retailers nationwide, including Whole Foods, Nordstrom, Petco and Home Depot. Back to the Roots vision is to connect families to food again by creating fun and innovative products! The two founders have been recognized by the White House for innovation and have been listed in Forbes 30 Under 30, Inc.’s 30 Under 30, and BusinessWeek’s Top 25 Social Entrepreneurs in America. For more on Back to the Roots, visit www.backtotheroots.com

Kent Beck

Kent Beck

company
Facebook
website
twitter
Session
Jazz Engineering
Session
Jazz Engineering--the Deep Dive

Kent has been a consistent innovator in software development for 30 years. His credits include patterns for software development, test-driven development, Extreme Programming, and the JUnit family of testing frameworks. He currently works at Facebook programming products and infrastructure, coaching, and studying software engineering.

Steve Blank

Steve Blank

company
Stanford / Berkeley / Columbia
website
twitter
Session
Evidence-based Entrepreneurship

Steve Blank is the author of Four Steps to the Epiphany and Startup Owners Manual.

Jonathan Brack

Jonathan Brack

company
CODE2040
website
twitter
Session
Make More Meritocratic Decisions

For over 10 years, Jonathan Brack has been committed to educational equity for underserved youth and young adults. As founding director of the Berkeley Scholars to Cal (BSC) program, Jonathan developed a long term, academic-mentoring program for Black and Latino youth resulting in a 93% college-going rate. Jonathan also served as the Director of Workforce Development for the California School-Age Consortium (CalSAC) and as an independent consultant, Jonathan focused on the intersections between Youth Development, Education and Workforce Development, working with organizations such as Growth Sector, the Stuart Foundation and Sponsors for Educational Opportunity (SEO). Jonathan has also been a board member for the West Berkeley Foundation and co-chair of the California Workforce Innovation Network (CalWIN). Jonathan holds a B.A. in History and a M.A. in Education from UC Berkeley. Originally from Sacramento, he now lives in Oakland with his wife Emmile and daughter Layla.

Catherine Bracy

Catherine Bracy

company
Code for America
website
twitter
Session
Make More Meritocratic Decisions
Session
Build a New Product, Infect a Whole Organization

Catherine Bracy is Code for America’s Director of Organizing and Engagement. In that role, she manages CfA’s community programs including its citizen volunteer program and its international partnerships. Until November 2012, she was a product manager and director of the Obama campaign’s technology field office in San Francisco, the first of its kind in American political history. She was responsible for organizing technologists to volunteer their skills to the campaign’s technology and digital efforts. Prior to joining the campaign, she ran the Knight Foundation’s 2011 News Challenge and before that was the administrative director at Harvard’s Berkman Center for Internet & Society. She is on the board of directors at the Citizen Engagement Lab and the Public Laboratory.

Alex Brandt

Alex Brandt

company
Rackspace
Workshop
Using Cloud Infrastructure to Innovate Rapidly -- Sponsored by Rackspace

Alex Brandt is a Technical Trainer at Rackspace, the open cloud company, where he works to teach Linux, Cloud and Software Development. An emerging evangelist for all things Cloud, Alex has worked in IT support and solutioning as well as research in the realm of Physics. Currently, Alex assists with Rackspace’s Cloud Savvy training program and is helping Rackspace extend it’s cloud expertise even further. Alex hols a B.S. in Computer Science and Physics from Minnesota State University Moorhead.

Sarah Broderick

Sarah Broderick

company
GE
website
Session
The Biggest Implementation of Lean Startup on Earth

Sarah Broderick is the Deputy Controller – Financial Reporting for GE.

In her current role Sarah oversees GEs global consolidation, financial reporting and SEC reporting organizations. Additionally, since the end of 2012 she has led the issuance of the Record to Report enterprise standard and oversees the global record-to-report process for Global Operations Finance.

Before joining GE’s Corporate Accounting in June 2012, Sarah was Senior Vice President, Assistant Controller at NBCUniversal in Manhattan. Sarah joined NBCUniversal in July 2009 and oversaw their operational accounting, financial systems, and internal and external financial reporting and led a number of projects to drive the cross-functional integration with Comcast. She led the initial public debt offering for NBCU and worked closely with the GE teams to help NBCU become a public registrant and separate from GE.

Prior to joining NBCUniversal, Sarah spent 10 years at Deloitte & Touche, where she held roles in their national office and M&A services group, and also spent two years in Milan, Italy while working in Deloitte’s audit practice.

Sarah is a graduate of the University of Connecticut. Sarah is married and lives in Southport, Connecticut.

Nicole Bryan

Nicole Bryan

company
Tasktop Technologies
website
twitter
Session
Can Lean Startup Advocates and Grizzled Veterans Work Together?

Nicole Bryan is the director of product management at Tasktop Technologies. She has more than 17 years of experience in software and product development, focused primarily on bringing data visualization/infographics and human factors considerations to the forefront of Application Lifecycle Management. Most recently, she served as director of product management at Borland Software/Micro Focus, where she was responsible for creating a new Agile development management tool. Prior to Borland, she worked for the New York Stock Exchange (NYSE) Regulatory Division, where she managed some of the first Agile project teams at the NYSE. Bryan is passionate about improving how software is created and delivered – making the experience enjoyable, fun and yes, even delightful.

Kimberly Bryant

Kimberly Bryant

company
Black Girls CODE
website
twitter
Session
Using Lean Startup to Do Plenty with Very Little

Kimberly Bryant is the Founder and Executive Director of Black Girls CODE, a non-profit organization dedicated to introducing girls of color (ages 7-17) to the field of technology and computer programming with a concentration on entrepreneurial concepts. Ms. Bryant’s has enjoyed a very successful professional career as a Biotechnology Engineer in a series of technical leadership roles for various Fortune 100 companies such as Genentech, Merck, and Pfizer. In just two years Ms. Bryant has helped Black Girl CODE grow from a local organization serving only the Bay area, to an growing international non-profit with chapters in 7 US cities and South Africa serving over 2000 African/African-American, Latina, and Native American girls. Ms. Bryant serves on the National Champions Board for the National Girls Collaborative Project, and the National Board of the NCWIT K-12 Alliance. In August 2012, Kimberly Bryant was also given the honor of receiving the prestigious Jefferson Award for Community Service for her work to support communities in the Bay Area. In 2013 Black Girls Code and was selected by Business Insider in 2013 on its list of BusinessInsider.com’s list of The 25 Most Influential African-Americans in Technology and as named to The Root 100 list. Kimberly was honored in 2013 as a Champion of Change by the White House for her work in tech inclusion and for her focus on bridging the digital divide for girls. She has been identified as a thought leader in the area of tech inclusion and has spoken on the topic at events such as Personal Democracy Forum, TedX Kansas City, Platform Summit, Big Ideas Festival, SXSW, and others.

Daina Burnes Linton

Daina Burnes Linton

company
Fashion Metric
website
twitter
Session
Work With Customers Before You Write Any Code

Daina is the Co-Founder and CEO of Fashion Metric, a brand discovery engine that helps men find clothes that fit online. Daina is a published author in multiple research journals and has extensive experience leading collaborative multi-institutional initiatives. Originally from Canada, Daina did her undergraduate work in Engineering and after graduation began a research program at MIT where she focused on developing data processing and analytics algorithms. After leaving Boston she designed a predictive modeling algorithm for an online appraisal tool and attended graduate school at UCLA earning her MS. Daina left her PhD in 2012 to run Fashion Metric full time.

Charmienne Butterfield

Charmienne Butterfield

company
Black Girls Code
website
twitter
Session
Ignite Lean Startup

Charmienne Butterfield (pronounced Shar-me-enne) is a 10-year-old home schooler in the 6th grade who is currently working 1-2 grades ahead. She also has attended Chinese school for the past four years and is learning to read, write and speak Mandarin Chinese. Charmienne started taking lessons in 3-D modeling and animation using Blender and Flash when she was 8, working on mobile apps and video games with her brothers as a digital artist and animator. She then started taking classes with Black Girls Code, where her brothers are volunteer teachers. She is a co-founder of DigitalArtAssets.com which was started as a home-school family-based tech start-up experiment, used to teach entrepreneurship in the areas that they had shown so much interest in: tech, the arts, and of course, video games.

Her mobile game credits include: “Santa’s Toy Drop” available on Google Play & Apple App Store. “Shape Escape” for Android and iPhone/iPad soon to be released. She recently developed and built a working mobile app to sell her American Girl dolls hand-made accessories, soon to be released, and also recently participated in her first Hackathon, building two working apps with her with Black Girls Code team mates.

Charmienne is also an accomplished singer and dancer, currently on three competitive dance teams in tap, jazz, and contemporary/lyrical. She was also the youngest contestant ever to perform at the San Francisco J-Pop Summit Festival Vocaloid Dance Competition.

Robin Chase

Robin Chase

company
Buzzcar
website
twitter
Session
How You Can Start the Next Zipcar

Robin Chase is founder and former CEO of Buzzcar, a service that brings together car owners and drivers in a carsharing marketplace. Buzzcar.com empowers individuals to take control of their mobility, without looking to governments or big businesses for solutions. Robin is also founder and former CEO of Zipcar, the largest carsharing company in the world, and GoLoco, an online ridesharing community. She is on the Board of the World Resources Institute, the National Advisory Council for Innovation & Entrepreneurship for the US Department of Commerce, and the OECD’s International Transport Forum Advisory Board. She also served on the Intelligent Transportations Systems Program Advisory Committee for the US Department of Transportation, the Massachusetts Governor’s Transportation Transition Working Group, and Boston Mayor’s Wireless Task Force. Robin lectures widely, has been frequently featured in the major media, and has received many awards in the areas of innovation, design, and environment, including Time 100 Most Influential People, Fast Company Fast 50 Innovators, and BusinessWeek Top 10 Designers. Robin graduated from Wellesley College and MIT’s Sloan School of Management, and was a Harvard University Loeb Fellow.

Neelan Choksi

Neelan Choksi

company
Tasktop Technologies
website
twitter
Session
Can Lean Startup Advocates and Grizzled Veterans Work Together?

Neelan Choksi is the President and COO of Tasktop Technologies where he manages sales, marketing and business development for a company whose mission is to “connect the world of software delivery.” Choksi is also a mentor at the Capital Factory, an Austin-based incubator, and serves on the board of trustees at TechGirlz, a non-profit focused on dedicated to bringing more girls to technology. Previously, Choksi served as CEO of Lexcycle, the company behind Stanza, which became the most popular ebook reader for the Apple iPhone and iPod Touch. Lexcycle was acquired by Amazon. Prior to Lexcycle, he was COO of SpringSource, the venture-backed open source infrastructure software company behind the Spring Framework. SpringSource was acquired by VMware. Before that, Choksi served as co-founder and President of SolarMetric, a leading object relational mapping provider, which was acquired by BEA Systems. At BEA, he was instrumental in the open sourcing of the object/relational mapping tool Kodo as OpenJPA. Choksi has also worked for Andersen Consulting and Exxon Research & Engineering. Choksi is a graduate of MIT (and was part of the often-publicized MIT Blackjack team) and holds graduate degrees from Stevens Institute of Technology and the University of Chicago Graduate School of Business.

Brant Cooper

Brant Cooper

company
Moves the Needle
website
twitter
Workshop
Leap In--How to Apply Lean Startup Principles to Internal Teams Such as HR, IT and Finance

Brant Cooper helps organizations big and small innovate. He is the co-author of the New York Times Bestseller, The Lean Entrepreneur and is a sought after speaker, advisor and mentor. He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure. Brant previously authored The Entrepreneur’s Guide to Customer Development, the first purpose-written book to discuss Lean Startup and Customer Development concepts,earning a distribution of over 50k. He has worked with thousands of entrepreneurs across the globe. Brant is the Co-Founder of Moves the Needle Group, which has advised the innovation practices of such leading companies as Qualcomm, Intuit, Capital One, Pitney Bowes and Hewlett-Packard.

Alistair Croll

Alistair Croll

company
Solve For Interesting
website
twitter
Workshop
Lean Analytics for Intrapreneurs

Alistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on web performance, big data, cloud computing, and startups. In 2001, he co-founded web performance startup Coradiant (acquired by BMC in 2011), and since that time has also launched CloudOps, Bitcurrent, and startup incubator Year One Labs. Alistair is the chair of O'Reilly’s Strata conference, Techweb’s Cloud Connect, and Montreal’s International Startup Festival. Lean Analytics is his fourth book on analytics, technology, and entrepreneurship. Alistair lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting.

Keya Dannenbaum

Keya Dannenbaum

company
ElectNext
website
twitter
Session
Learning to Be an Organization that Pivots

Keya has long been a political person (which is totally different from a political junkie, as she likes to point out). She studied and worked in politics as a Stanford undergrad and Princeton Ph.D., internationally as a Fulbright Scholar in Colombia and also in India, nationally in the 2008 Presidential election and locally for the Mayor of New Haven, CT. She is a junkie for Manchester United, the Insanity DVDs and Elvis Presley.

Gretchen DeKnikker

Gretchen DeKnikker

company
SocialPandas
website
twitter
Session
Ignite Lean Startup

Gretchen DeKnikker is co-founder and CMO at SocialPandas, a social selling platform for B2B sales people. She has over a decade of experience launching and growing enterprise SaaS startups and platforms. Most recently, she launched LivePerson’s (LPSN) open platform. She was an early employee at Genius.com and EchoSign (acquired by Adobe). Gretchen loves bacon, bourbon, hip hop and all things tech. She blogs at Enterprise is Sexy and holds an MBA from UC Berkeley.

Kevin Dewalt

Kevin Dewalt

company
SoHelpful
website
twitter
Session
What Works in Silicon Valley Doesn't Work Everywhere: How to Apply Lean Startup in Asia--and Win the Emerging Global Startup Wars

Startup founder (4x), investor(21 deals), and advisor (a lot).

Chris Dixon

Chris Dixon

company
Andreessen Horowitz
website
twitter
Session
An Interview with Marc Andreessen and Chris Dixon

Chris was the cofounder and CEO of two startups, SiteAdvisor and Hunch. SiteAdvisor was an internet security company that warned web users of security threats. The company was acquired by McAfee in 2006. Hunch was a recommendation technology company that was acquired by eBay in 2011. As an investor, Chris cofounded Founder Collective, a seed venture fund, where he made early stage investments in GroupMe, Buzzfeed, Betaworks, and MakerBot. He’s also been an active angel investor, making personal investments in technology companies including Foursquare, Kickstarter, Stripe, Warby Parker, Pinterest, OMGPOP, Behance, Stack Overflow, and others. Chris started programming as a kid, and was a professional programmer after college at a high-speed options trading firm, Arbitrade. He has a BA and MA in Philosophy from Columbia and an MBA from Harvard. When he’s not meeting with entrepreneurs, he’s often writing blogs about his theories and experiences of investing and building startups at http://cdixon.org/

Laura Fennell

Laura Fennell

company
Intuit, Inc.
website
twitter
Session
Lean Leadership Lessons

Laura Fennell is senior vice president, general counsel and secretary, leading Intuit’s legal, corporate affairs, information and physical security, privacy, and data services teams. Under her leadership, Intuit’s legal team has been transformed into an enabler of innovation versus a stop gap, by creating a self-service model to ensure new ideas can flourish. She also leads the data services team, which is helping Intuit realize the potential of data to improve product experiences and deliver break-through benefits for customers. Before joining Intuit in April 2004, Fennell served as Sun Microsystems' vice president of corporate legal resources and acting general counsel, directing the company’s legal staff of more than 250 people. Previously, Fennell was an associate attorney at Wilson Sonsini Goodrich and Rosati, where her practice included public offerings, mergers and acquisitions, private financings and public and private company representation. She sits on the board of directors of the Children’s Discovery Museum of San Jose, providing learning and discovery opportunities for children, families and schools. Fennell earned her law degree from Santa Clara University and received her bachelor’s degree in business administration from California State University, Chico.

Justin Fishkin

Justin Fishkin

company
Local Motors
website
twitter
Session
Ignite Lean Startup

Justin is Chief Strategy Officer of Local Motors. Local Motors co-creates vehicles with a global community of designers, engineers, fabricators and enthusiasts. They have pioneered the online design and hardware co-creation market by providing low-cost professional tools, efficient small-scale manufacturing capabilities, and go-to-market strategies that empower both hobbyist innovators and large companies. Justin previously served as Senior Portfolio Manager of Carbon War Room, an organization founded by Sir Richard Branson to identify and implement entrepreneurial solutions to climate change. He began his career at Goldman Sachs in investment banking. He then joined Lazard Frères, followed by SAC Capital Advisors. In his spare time, Justin founded the Holster Project and co-founded digital indie record label Holster Records. He serves on the boards of the Amazon Aid Foundation, Street Soccer USA and Bridge Da Gap. Justin graduated with a degree in economics from Duke University.

Janice Fraser

Janice Fraser

company
Luxr
website
twitter
Workshop
Learn-Measure-Build: Craft Useful Experiments By Running Backwards

Janice Fraser is a globally recognized leader of Lean Startup methodology and the founder of LUXr.co, which provides efficient learning for serious entrepreneurs. Janice is a serial entrepreneur, designer, and advisor to early stage companies. She has raised capital, founded both successful and failed startups, and consulted to large enterprise. Prior to starting LUXr, Janice was a founding partner of Adaptive Path and served as the company’s first CEO.

Anthony Frasier

Anthony Frasier

company
The Phat Startup
website
twitter
Session
Ignite Lean Startup

Anthony Frasier is co founder and Chief Knowledge Kicker of The Phat Startup, a social enterprise that develops resources and events for aspiring entrepreneurs who love Hip Hop. He also organizes BrickCity Tech an initiative to help bring tech awareness to the city of Newark, NJ. Prior to TPS, Anthony founded the mobile start up Playd and online gaming magazine TheKoalition.com. Anthony was also profiled on CNN Black in America: The New Promised Land - Silicon Valley.

Brian Frezza

Brian Frezza

company
Emerald Therapeutics
website
Session
Experimenting on Experiments--Bringing Lean Startup to Scientific Research

Brian M. Frezza is the Co-founder and Co-CEO of Emerald Therapeutics, an early stage biotechnology company focused on using its proprietary nanotechnology platform to cure persistent viral infections. At Emerald, Brian spearheads the therapeutic research effort and is the chief architect of the Symbolic Lab Language (SLL) - a Mathematica API for conducting wet lab experiments and managing the data surrounding them that is deployed at Emerald. Previously, Brian completed his Ph.D. in Chemical Biology at The Scripps Research Institute (TSRI) working on DNA nanotechnology under the committee mentorship of Feynman award-winning chemists M. Reza Ghadiri and Nadrian Seeman. Brian is a Hollerith award winner and published author with multiple articles in the Journal of the American Chemical Society (JACS) and Chemical Physics that have received over a hundred combined citations. He has also served as a peer reviewer for both JACS and Langmuir on DNA nanotechnology related research papers and has guest lectured at CMU, TSRI, and Stanford.

Christie George

Christie George

company
New Media Ventures
website
twitter
Session
Funding for Lean Impact

Christie George is the Director of New Media Ventures, the first national network of angel investors supporting media and tech startups that disrupt politics and catalyze progressive change. At New Media Ventures, Christie has overseen the investment of over $4m into a portfolio of non-profits and for profits, including NationalField, Sum of Us, and Upworthy. She is also a co-founder and on the Board of Louder, the crowd-powered advertising platform for ideas that matter. George received her BA from Yale University and her MBA with distinction from the University of Oxford, where she was a Skoll Scholar in Social Entrepreneurship and was awarded the Said Prize. She is a Case Foundation Social Citizen Ambassador and serves on the board of the Roosevelt Institute.

Ari Gesher

Ari Gesher

company
Palantir Technologies
website
twitter
Session
Preparing for Catastrophic Success
Session
Getting Customer Feedback When Your Product Doesn't Live on the Web

Ari Gesher is a senior engineer and Engineering Ambassador at Palantir Technologies. An alumnus of the University of Illinois computer science department, Ari has worked in the software industry for the past fifteen years, including a stint as the lead engineer for the SourceForge.net open source software archive. At Palantir Technologies since the early days, Ari has split his time between working as a backend engineer on Palantir’s analysis platform, thinking and writing about Palantir’s vision for human-driven information data systems, and moonlighting on Palantir’s Philanthropic engineering team.

Andres Glusman

Andres Glusman

company
Meetup
website
twitter
Session
How Validation and Vision Co-exist

Andres Glusman - Meetup - Vice President Product, Strategy & Community. Andres is responsible for Product, Strategy & Community teams at Meetup. He is also a card-carrying member of the lean startup cult. He’s a Co-Organizer of the NYC Lean Startup Meetup Group. Beyond Meetup his career spans from Boeing to Yahoo. He has a background in Economics/Psychology and an MBA from Wharton. Outside of work, you can find him raising confident daughters, building stuff and learning to surf.

Valerie Gofman

Valerie Gofman

company
Sharethrough
website
Session
Evolving and Growing with Lean Startup

Valerie Gofman is a product manager at Sharethrough, where she brings her experience in the online media space to build products and tools that power the native advertising platform. In 2012, Valerie joined Sharethrough’s Product team as a Solutions Architect, as the first technical line of support for the business. Later in the year, she moved into a product manager role, where she now works with the business and development teams to guide strategy, testing and communication for internal and external facing products for Sharethrough.

John Goulah

John Goulah

company
Etsy
website
twitter
Session
Continuous Change at Scale

John Goulah has been working in New York City over the last several years for a number of web sites in both technical and management roles, as well as the co-founder of several startups. He has over a decade of experience scaling infrastructure for media and e-commerce based platforms. He strives for non mundane tasks and has automated himself out of his last few endeavors, which has landed him in his current role as an Engineering Manager at Etsy, the leading marketplace for handmade goods. He has been working there for almost four years on developer and deployment tools, and most recently on the Hadoop infrastructure.

Mark Graban

Mark Graban

company
KaiNexus
website
twitter
Session
Engaging Your Team in Continuous Improvement

Mark Graban is author of the book Lean Hospitals: Improving Quality, Patient Safety, and Employee Engagement and is co-author of Healthcare Kaizen: Engaging Front-Line Staff in Sustainable Continuous Improvements. After 10 years in manufacturing, Mark switched into healthcare full-time in 2005, where he now works as a consultant and speaker. Mark is also chief improvement officer at the technology company KaiNexus. Mark earned an BS in Industrial Engineering from Northwestern University and and MS in Mechanical Engineering and an MBA from MIT. Although he has lived in Texas since 1999, he still feels a bit inauthentic saying “y'all.”

Bill Grundfest

Bill Grundfest

company
Sand In My Pants, Inc.
Session
Ignite Lean Startup

Bill is a Golden Globe Award winning writer-producer with three Emmy award nominations for a career that began as the founder of NY’s Comedy Cellar, where he discovered and coached Jon Stewart, Ray Romano, Louis CK among many other comics with decades long careers, and pivoted into TV, writing and producing numerous Academy Award, Emmy award and Grammy telecasts.

Ethan Gur-esh

Ethan Gur-esh

company
Microsoft Corporation
website
twitter
Session
Transitioning Teams to Lean

Ethan Gur-esh is currently a Lead Program Manager for Yammer. He spent the previous 11 years of his career at Microsoft in the SharePoint product team, helping grow SharePoint to a multi-billion dollar business and managing high-performance software development teams using the waterfall development model. He now spends his spare time intrapreneuring at Microsoft to help other teams adopt lean startup tactics.

Stephanie Hay

Stephanie Hay

company
Work Design Magazine
website
twitter
Session
How Two Startups Used a Google Doc to Plan Their User Interface

Stephanie Hay is into CrossFit, the BBC, and ramen. She spoke on “Lean Content: Using Words to Acquire Users” at last year’s Lean Startup Conference. Steph is the editor of Work Design Magazine, which she co-launched in 2010. She’s been a mentor at 500 Startups, a co-organizer of the DC Lean Startup Circle, and a co-founder of FastCustomer.

Clay Hebert

Clay Hebert

company
Spindows
website
twitter
Session
Ignite Lean Startup

After a decade at Accenture, Clay left corporate America and got his MBA from Seth Godin. He is now the founder and CEO of Spindows.com, the world’s first enterprise discovery platform. Spindows helps organizations discover knowledge and skills, helps colleagues discover each other and helps the everyone discover new ideas and innovations. One of the world’s leading crowdfunding experts, Clay has helped 26 entrepreneurs raise over $2.7 million (and counting) on popular crowdfunding platforms like Kickstarter and Indiegogo. A popular speaker, advisor and mentor to startups, Clay engages audiences around the globe on innovation, creativity, crowdfunding, marketing, entrepreneurship and the future. His work and writing has been featured in The New York Times, The Washington Post, Forbes, Lifehacker, Entrepreneur and Fast Company.

Steven Hodas

Steven Hodas

company
NYC Department of Education iZone
website
twitter
Session
When Lean Startup Arrives in a Trojan Horse--Innovation in Extreme Bureaucracy

While at NASA Steven Hodas built the U.S. government’s first public website, connecting teachers and students with rich scientific resources, and launching his career as an edtech entrepreneur. He went on to create the web’s most popular sites for high school and college students, the first online test preparation, and the first large-scale formative assessment platform for school districts. For the past four years he has worked closely with early-stage entrepreneurs, launched two companies of his own and recently joined the NYC DOE to head its Markets initiative, which seeks to foster smart demand for innovative solutions to the most pressing problems in the nation’s largest school district.

Reid Hoffman

Reid Hoffman

company
LinkedIn
website
twitter
Session
An Interview with Reid Hoffman

Reid Hoffman is Co-Founder and Executive Chairman at LinkedIn and Partner at Greylock. An accomplished entrepreneur, executive and investor, Reid has played an integral part in building many of today’s leading consumer technology businesses, including LinkedIn and PayPal, where he was executive vice president and founding board member. Today, he is a director at Airbnb, Zynga, Mozilla, Shopkick, Wrapp, Edmodo and Kiva.org. He is also co-author of the #1 New York Times bestseller The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career. He studied symbolic systems at Stanford University and philosophy at Oxford University.

Emily Holmes

Emily Holmes

company
Hobsons
website
twitter
Session
Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It)

As the Director of User Experience for the K12 division of Hobsons, Emily built a team of user experience designers and human factors specialists who use Lean UX methods within an enterprise environment. She now serves as the Director of UX for Hobsons’ Discovery Lab, which uses Lean Startup and Lean UX techniques to rapidly prototype and test new business ideas for the K12 market. The web-based tools offered by Hobsons are used by over 5 million K12 students in more than 80 countries. Emily is a Lean UX advocate who believes in the power of design thinking and collaborative, rapid design. A visual designer and entrepreneur, she has previously been an exhibit and graphic designer for an interactive children’s science museum, an IA and front-end developer for a Fortune 5000 company, the founder and partner in a successful web consulting business, and the proprietor of a stained glass studio that designed, produced and sold glass giftware to galleries and catalog companies around the world.

Hart Hoover

Hart Hoover

company
Rackspace
twitter
Workshop
Using Cloud Infrastructure to Innovate Rapidly -- Sponsored by Rackspace

Hart Hoover is a Cloud Strategist at Rackspace Hosting. Hoover started his career as a Racker in 2007 as a Linux Systems Administrator, providing technical support for dedicated servers. He moved to the cloud in 2009 to help design the Managed Cloud Servers support model. He has presented at various technical conferences, maintains and contributes to the Rackspace DevOps Blog, and advises Rackspace customers on best practices for cloud computing.

Jez Humble

Jez Humble

company
ThoughtWorks
website
twitter
Workshop
Continuous Delivery: Deploy Safer, Learn Faster

Jez Humble is a Principal at ThoughtWorks, and co-author of the Jolt Award winning Continuous Delivery, published in Martin Fowler’s Signature Series (Addison Wesley, 2010). He has worked as a software developer, product manager, consultant and trainer across a wide variety of domains and technologies. His focus is on helping organizations deliver valuable, high-quality software frequently and reliably through implementing effective engineering practices.

Jonathan Irwin

Jonathan Irwin

company
Neo
website
twitter
Workshop
Must-have Customer Development Expertise: Advanced Interview Skills

Coaching companies through MVP’s and Build/Measure/Learn, designing UX workflows, or making kale smoothies, I take Lean pretty seriously. I have a lot of passion for helping companies bring the right products to market, delighting customers, building successful teams, and making returns for investors.

Wyatt Jenkins

Wyatt Jenkins

company
Shutterstock
website
twitter
Session
Seriously Advanced A/B Testing

Wyatt is currently VP of Product at Shutterstock where he joined in 2009. He’s grown the product organization from a single development team to currently 12 cross functional teams spanning product development from Search algorithms to A/B testing, customer experience, Video, Mobile and a few new business lines. Shutterstock is a technology organization. It’s also one of the world’s largest two-sided marketplaces with a mission to connect creative professionals with the best photos, vectors, illustrations and video from thousands of contributors around the globe. Shutterstock has recently added new products to including a premium image site Offset, sister company Bigstock, an online learning business Skillfeed and our innovation platform Shutterstock Labs. Prior to Shutterstock Wyatt was an early partner in Beatport from 2003 - 2009. He served on the board until it recently sold in early 2013. Check out wyatt’s blog here. http://wyattjenkinsproduct.tumblr.com/

Ramli John

Ramli John

company
FamilyTales
website
twitter
Session
Ignite Lean Startup

Ramli John is co-founder of FamilyTales, which is based out of Velocity Garage Incubator, where startups like BufferBox, ThalmicLabs and Pebble Watch have been incubated. FamilyTales helps families capture and celebrate their stories to pass down for generations. A University of Waterloo Computer Science and Ivey MBA alum, Ramli also writes for Startup Canada’s Pivot Magazine and his personal blog at www.RamliJohn.com

Freada Kapor Klein

Freada Kapor Klein

company
Kapor Capital & Level Playing Field Institute
website
twitter
Session
Make More Meritocratic Decisions

As a Partner at Kapor Capital (www.kaporcapital.com), Freada Kapor Klein, Ph.D. invests in women entrepreneurs and entrepreneurs of color whose IT start-ups aspire to generate economic value and positive social impact. Kapor Capital’s investment sectors include, but are not limited to, education, health, and consumer finance.

Freada is the founder of the Level Playing Field Institute (www.lpfi.org), which promotes innovative approaches to fairness in higher education and workplaces. The Institute’s Summer Math and Science Honors Academy (SMASH), a three-summer high school program serving under-represented students of color, is in the process of scaling nationally. The Academy works to ensure racial equity within the fields of science, technology, engineering, and mathematics.

The Institute’s workplace programs have conducted landmark research, including the 2011 study The Tilted Playing Field: Hidden Bias in IT Workplaces. Freada’s book Giving Notice: Why the Best and the Brightest Leave the Workplace and How You Can Help Them Stay (Jossey-Bass 2007) combines quantitative research on who leaves corporate America and why, with stories of day-to-day experiences detailing the human and financial cost.

Freada is also a Co-Chair of the Kapor Center for Social Impact (www.kaporcenter.org), a Trustee of the UC Berkeley Foundation, and a member of the Board of Governors of the Joint Center for Political and Economic Studies.

Laura Klein

Laura Klein

company
Users Know
website
twitter
Session
Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid

Laura Klein is a user experience and research expert in Silicon Valley, where she teaches companies how to get to know their users and build products people will love. She blogs about UX, metrics, customer development, and startups at Users Know. Her book, UX for Lean Startups, was published by O'Reilly and is aimed at helping entrepreneurs learn enough research and design to let them validate their ideas.

Beth Kolko

Beth Kolko

company
Shift Labs
website
twitter
Session
Working Closely With Customers on the Other Side of Earth

I’m a researcher, educator, and entrepreneur who blends disciplinary perspectives to identify hidden problems and craft innovative solutions. I began my career as a professor in the humanities, studying how diverse communities used a then text-based Internet to organize and enact change. After a decade of work on technology adoption, adaptation, and usage patterns in low resource communities around the world, I became a professor in engineering in order to collaborate on building better solutions to intransigent problems. My current work focuses on the potential of non-experts to create disruptive solutions, and I build programs that help people become functional engineers so they can solve problems in their communities.These days I am co-founder and CEO of Shift Labs, a for-profit company building low-cost medical devices for emerging markets leveraging global innovation networks. I am also a Professor of Human Centered Design & Engineering at the University of Washington where I created the Hackademia Project which builds innovation potential among broad audiences by imparting functional engineering skills combined with design thinking. Hackademia grows out of my experience since 2006 in makerspaces and hackerspaces and is an effort to amplify the non-expert innovation that happens outside of formal institutional settings.I’ve been a Fulbright professor in Uzbekistan, a Visiting Faculty Researcher at Microsoft Research, and a Fellow/Faculty Associate at the Berkman Center for Internet and Society at Harvard. My technology development projects have included work on a low-cost ultrasound system for midwives in Uganda and a grassroots public transportation information system in Kyrgyzstan.

Matt Kresse

Matt Kresse

company
Toyota ITC
website
twitter
Session
Toyota: From Lean Manufacturing to Lean Startup

Matt Kresse is a UX Designer at Toyota ITC, a research arm of Toyota located in Mountain View, CA. His focus is developing Toyota’s mobility services, which ranges from navigation and parking to POI and streaming audio discovery to car-sharing. Matt first connected with the Lean Startup movement in May 2012 and has since launched a lean startup inspired trial service, where his team is installing prototype navi systems into existing Toyota customers' vehicles and co-developing the mobility services based on their daily driving behavior and feedback. While his team continues to grow their trial service, he is also working to spread this approach more broadly within Toyota.

Stephen Liguori

Stephen Liguori

company
GE
website
twitter
Session
The Biggest Implementation of Lean Startup on Earth

Steve was named Executive Director, Global Innovation & New Models in June 2012, reporting to Beth Comstock, GE Senior Vice President and Chief Marketing Officer. To quote Beth “Steve’s enthusiasm for Innovation is infectious.”

He leads GE’s efforts to build break-through customer offerings in new growth areas for the company. These include: the Industrial Internet, applying start-up and entrepreneurial practices and Advanced Manufacturing. Steve and his team connect activities across GE’s vast portfolio. He is charged with establishing strong relationships with outside experts and communities specializing in cutting edge innovation techniques. The goal is to quickly leverage these capabilities to support new models that clearly position GE as the leader in these exciting new spaces.

Prior to this role Steve served as GE’s Executive Director-Global Marketing where he led the creation of GE’s “Gold Standard” Marketing vision that leverages best-in-class marketing across the firm.

Steve is currently Global Vice-Chairman of the Business Marketing Association. He is also an adjunct professor at Columbia University Business School and co-authored the Harvard Business Review article “Unleashing the Power of Marketing”.

Liguori joined GE in 2005 as GE Capital’s Senior Vice President, Marketing for GE Money-Americas and CEO, GE Money Services. Prior to GE he had significant senior marketing and general management experience for premier organizations such as Morgan Stanley, Citigroup, PepsiCo and Kraft Foods.

Steve holds an MBA from the University of Southern California and a bachelor’s degree from Cornell University. He is married with three children.

Michael Mahan

Michael Mahan

company
GE Home & Business Solutions
website
twitter
Session
The Biggest Implementation of Lean Startup on Earth

Michael Mahan is the Product Manager of Monogram Refrigeration for GE Home & Business Solutions, an $8 billion operating unit comprised of GE Appliances, headquartered in Louisville, KY, and GE Lighting, headquartered in East Cleveland, OH. Together, the businesses employ more than 27,000 people around the world who invent, build and deliver innovative, energy-efficient appliances and lighting products that improve people’s lives.

Michael leads the team responsible for GE’s high-end Monogram refrigeration products. His responsibilities include developing the long-term product strategy for GE’s Monogram products while managing profitability in the luxury appliance segment.

Michael began his career with GE in 2002 after earning a B.S. degree in Mechanical Engineering from WPI. His first position was that of Sales Engineer at GE’s Industrial Systems business in Los Angeles, California, where he focused on residential and light commercial electrical construction. In 2007, Michael began managing several Low Voltage Equipment product lines at GE Energy Management in Plainville, CT while completing his MBA at the University of Connecticut. Michael was named Product General Manager for EV Infrastructure in 2010, where he led the global team responsible for designing, marketing, and commercializing GE’s new WattStation line of electric vehicle chargers. He transitioned to his current role in August of 2012.

Michael lives in Louisville, Kentucky with his wife Megan.

Ash Maurya

Ash Maurya

company
Spark59
website
twitter
Workshop
Innovation Accounting: A Blueprint for Defining, Measuring, and Communicating Progress With Internal and External Stakeholders

Ash Maurya is the author of “Running Lean: How to Iterate from Plan A to a plan that works” and the founder of Spark59 whose mission is helping entrepreneurs succeed. Driven by the search for better and faster ways for building successful products, Ash has been rigorously testing Lean Startup techniques for the past 4 years. He serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and has worked with companies large and small. He continues to share his ongoing learning on his blog and by way of workshops and bootcamps that he teaches around the world. Ash lives in Austin, TX.

Netia McCray

Netia McCray

company
Mbadika
website
twitter
Session
Ignite Lean Startup

Netia McCray is an Undergraduate at the Massachusetts Institute of Technology (MIT) and Founder of Mbadika. Mbadika is a not-for-profit organization fostering innovative ideas and those who create them by equipping young innovators and entrepreneurs with the knowledge, skills, and tools necessary to transform an idea into a product/ start-up. Over the past three years, she has personally mentored aspiring young innovators and entrepreneurs in Latin America and Sub-Saharan Africa develop and launch over 30 innovative products and business ventures through her hands-on workshops. Through Mbadika, she continues to build environments which sustainably cultivate youth driven innovation and entrepreneurship around the world.

Drew McManus

Drew McManus

company
Pivotal Labs
website
twitter
Session
Integrating Development, Design and Product Management to Deliver Great Products

As Vice President of Product, Drew McManus leads Pivotal Labs’ design and product management practices, providing clients with enhanced integration across all aspects of the software development process. Drew has worked with many startups and Fortune 100 companies over the years as an entrepreneur, advisor and senior leader. Prior to joining Pivotal Labs, Drew was the founder of Road 3, a consultancy dedicated to helping companies turn ideas into successful products. He co-founded Bring Light, a web service to help nonprofits reach new donors and raise funds online, which was acquired by Rally.org. Drew also served in various senior management roles at Adobe Systems. Earlier in his career he worked at Apple Computer, and its software subsidiary Claris Corporation (now Filemaker, Inc). He has taken many products from concept to completion, including the launch of Adobe’s first consumer digital imaging product, which became the number one selling product in its category and earned Drew the Software Publishers Association’s Codie Award. Drew was featured in the book “We Are the New Radicals: A Manifesto for Re-inventing Yourself and Saving the World,” by Julia Moulden.

Sarah Milstein

Sarah Milstein

company
Lean Startup Productions
website
twitter
Session
Opening Remarks
Session
Opening Remarks
Session
Make More Meritocratic Decisions

Sarah Milstein, co-host of The Lean Startup Conference and CEO of Lean Startup Productions, is also co-author, with Tim O'Reilly, of The Twitter Book. Her career has spanned the tech and media sectors, and she’s run influential conferences like Web 2.0 Expo and Tools of Change for Publishing (TOC). During the first Internet bubble, she was a regular freelance contributor for The New York Times, among other outlets. Before that, she founded Just Food’s CSA in NYC program and helped children’s musician Laurie Berkner launch her record label. She holds a B.A. from Rutgers University and an M.B.A. from U.C. Berkeley’s Haas School of Business. She blogs at Dogs and Shoes. Bonus fact: she was the 21st user of Twitter.

Dan Milstein

Dan Milstein

company
Hut 8 Labs
website
twitter
Session
Risk, Information, Time and Money (in 20 Minutes)

Dan Milstein is a co-founder at Hut 8 Labs, a software consulting shop in Boston. He’s worked as a programmer, architect, team lead and product owner at a variety of startups over the last 15 years. He is fascinated by the interactions between complex systems and the humans who build and maintain those systems. He’s recently written on How To Survive a Ground-Up Rewrite Without Losing Your Sanity, and Coding, Fast and Slow: Developers and the Psychology of Overconfidence.

Kathryn Minshew

Kathryn Minshew

company
The Muse
website
twitter
Session
Acquiring Your First Users Out of Thin Air

Kathryn Minshew is the CEO & Founder of The Muse, a career platform and job discovery tool helping more than 4 million people worldwide answer the question, “What do I want to do with my life?”. Kathryn has spoken at MIT and Harvard, appeared on CNN and Fox, and contributes on career and entrepreneurship topics to the Wall Street Journal and Harvard Business Review. She was recently named to Forbes' 30 Under 30 in Media for the second year in a row and Inc.’s 15 Women to Watch in Tech. Before founding The Muse, Kathryn worked on vaccine introduction in Rwanda and Malawi with the Clinton Health Access Initiative and previously at the management consultancy McKinsey & Company. Follow her on Twitter @KMin

Hugh Molotsi

Hugh Molotsi

company
Intuit, Inc.
website
twitter
Session
Lean Leadership Lessons

Hugh Molotsi is the Vice President of the Intuit Labs Incubator at Intuit. Hugh joined Intuit in 1993 and in his tenure has worked on QuickBooks and several other small business offerings. Hugh has a passion for innovation and has helped launch several new businesses at Intuit including Intuit Payments. Hugh’s current responsibilities involve incubating nascent offerings that develop out of Intuit’s grassroots innovation programs including strategic new businesses like Brainstorm. Hugh is also the president of the Board of Directors of Fresh Lifelines for Youth, a nonprofit agency that runs programs for at-risk youth. Hugh holds a Master of Science degree in Computer Engineering from Santa Clara University and a Bachelors of Science degree in Computer Engineering Technology from the University of Southern Mississippi. Hugh is married to Michelle and is the proud father of two daughters.

Kai Morton

Kai Morton

company
Black Girls CODE
website
Session
Ignite Lean Startup

Kai is 14 years old and is a freshman at Bishop O'dowd High School. Kai is an avid video gamer and artist. She has participated in Black Girls CODE programs since 2011 and has learned to program in Javascript, HTML/CSS, Ruby,and multiple basic and intermediate gaming platforms. She has also been a member of both her middle school and high school robotics teams. Kai aspires to pursue a career in technology in the video gaming industry in the future.

Matt Mullenweg

Matt Mullenweg

company
Automattic/WordPress
website
twitter
Session
An Interview with Matt Mullenweg

Matt Mullenweg is the co-founder of the open-source blogging platform, WordPress, the most popular publishing platform on the web, and the founder of Automattic, the company behind WordPress.com and Jetpack. Additionally, Matt is a principal and founder of Audrey Capital, an investment and research company. Matt got his start in technology working at CNET Networks as a senior product manager. He went on to found Global Multimedia Protocols Group, an experimental metamemetics company, to develop open data formats. He has been recognized for his leadership and success by Forbes, BusinessWeek, INC., PC World, and Vanity Fair. Matt is originally from Houston, Texas, where he attended the High School for the Performing and Visual Arts and studied jazz saxophone. In his spare time, Matt is an avid photographer. Matt splits time between Houston, New York, and San Francisco.

Zach Nies

Zach Nies

company
Rally Software
website
twitter
Session
Frame Before You Build, Measure, Learn

Zach brings more than 25 years of engineering and product development experience to Rally Software as Chief Technologist, he is also a member of the faculty at The University of Colorado Boulder. His whole career has been dedicated to bringing new products and services to market in startups and larger companies. One of his life core values is Learn, Do, Teach, Learn. This has led him to travel all over helping companies refine their product development process. He is a member of the Entrepreneurship Advisory Board for the University of Colorado’s Silicon Flatirons Center and teaches technology entrepreneurship within CU’s College of Engineering and Applied Science where he is also a member of their Executive Advisory Board. He has been a Mentor-in-Residence for the TechStars Boulder program.

Trevor Owens

Trevor Owens

company
Lean Startup Machine
website
twitter
Session
Overcoming Biases to Make Better Decisions

Trevor is an entrepreneur and thought leader on Lean Startup methodologies. He’s the Founder & CEO of Lean Startup Machine, an innovation training & software company that has helped tens of thousands of startup founders and individuals from organizations including Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents.

Cathryn Posey

Cathryn Posey

company
Tech By Superwomen
website
twitter
Session
Ignite Lean Startup

Cathryn Posey is the founder of Tech By Superwomen, a movement to elevate and celebrate women in tech, and an award-winning digital marketer. Cathryn is a recognized authority on issues impacting women in tech and has spoken multiple times at SXSW. She was a part of team Open Judge, recently featured on NPR for their data visualization project that took first place during Code For America’s first annual data hackathon. She keynoted at DataGotham this year and presented at EBEDominicana in the Dominican Republic.

Vinuth Rai

Vinuth Rai

company
Toyota InfoTechnology Center, U.S.A., INC.
website
twitter
Session
Toyota: From Lean Manufacturing to Lean Startup

Vinuth is the Director of the Connected Services Division at Toyota InfoTechnology Center. He works on developing strategies and solutions for future Toyota Multimedia and Telematics products. The vehicle development process is long and slow, Vinuth is looking repurpose principles of “Lean” at Toyota to build a better connected car.

Don Reinertsen

Don Reinertsen

company
Reinertsen & Associates
website
twitter
Session
The Big Ideas Behind Lean Product Development
Workshop
Cost of Delay: Why You Need It, How You Get It, What You Do With It

For three decades, Don Reinertsen has focused on improving the management of product development. His best-selling books have been perpetual favorites for hardcore engineering professionals. They lie dog-eared and underlined on engineering bookshelves around the world. Thousands of people have his public seminars at Caltech, The Management Roundtable, and overseas.

Eric Ries

Eric Ries

company
The Lean Startup
website
twitter
Session
Opening Remarks
Session
Opening Remarks
Session
Make More Meritocratic Decisions
Session
The Biggest Implementation of Lean Startup on Earth

Eric Ries is an entrepreneur and author of the New York Times bestseller The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, published by Crown Business. He graduated in 2001 from Yale University with a B.S. in Computer Science. While an undergraduate, he co-founded Catalyst Recruiting. Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. He later co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. In 2008, he served as a venture advisor at Kleiner Perkins Caufield & Byers before moving on to advise startups independently. Today he serves on the board of directors for Code for America and on the advisory board of a number of technology startups and venture capital firms. In 2009, Ries was honored with a TechFellow award in the category of Engineering Leadership. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. The Lean Startup methodology has been written about in The New York Times, The Wall Street Journal, Harvard Business Review, Inc., Wired, Fast Company, and countless blogs. He lives in San Francisco with his wife, Tara.

Alexis Ringwald

Alexis Ringwald

company
LearnUp
website
twitter
Session
How to Build the Product When You're Not the User--and You Don't Even Know Anybody Who's the User

Alexis is an entrepreneur with a passion for solving massive social challenges. Alexis co-founded LearnUp, a job training platform for entry-level jobseekers. She started the company after spending six months in America’s unemployment offices researching the education and jobs crisis. Prior to LearnUp, she co-founded Valence Energy, an energy efficiency software startup, which was acquired by Serious Energy in 2010. Alexis lived in India for three years as a U.S. Fulbright Scholar. While there, she co-directed a Climate Solutions Road Tour driving across India in solar electric cars in 2009. She is a Young Global Leader of the World Economic Forum, Forbes “30 Under 30,"and Fast Company’s "Most Influential Women in Tech.” Alexis speaks five languages, dances tango and ballet, and completed a B.A./M.E.M. from Yale University.

Steven Royster

Steven Royster

company
Lean Newark
website
twitter
Session
Ignite Lean Startup

Steve Royster leads venture investments at the New Jersey Economic Development Authority. He focuses on growth-stage technology companies with solutions in communications infrastructure, internet software and smart energy. Steve’s also the founding organizer of Lean Startup Machine Newark. Through coordinating LSM workshops, Steve consults entrepreneurs on implementing lean startup principles for product and business model development. He’s also co-founder of OpenCrat.es - an event & product brand for vinyl music enthusiasts.

Amy Schapiro

Amy Schapiro

company
CODE2040
website
twitter
Session
Make More Meritocratic Decisions

Amy Schapiro manages CODE2040 program operations, student and company recruitment, and other strategic pipeline partnerships. She has worked in capacity building and organizational management for organizations throughout the US and abroad. She earned her BA from Emory where she studied Political Science and Spanish, then worked as an English educator at an elementary school in Spain for the Madrid Department of Education. She then returned to the Bay Area to work as the Academic Director for a Boys and Girls Club. After, she led the community management of a Nike national digital corporate responsibility campaign at YouthNoise. Amy later designed workforce development programs and worked in grant making in New York while completing her MSW at Columbia, focusing on social enterprise management. Before she moved back to her native San Francisco to help start CODE2040, she worked at EARTH University in Costa Rica leading an impact assessment study. Amy is fluent in Spanish, passionate about providing awareness and access to life-changing professional and educational opportunities for marginalized communities, and excited about cultivating an inclusive, data-driven and high-impact workforce.

Jeffrey Schnitzer

Jeffrey Schnitzer

company
GE Energy Management – Industrial Solutions
website
Session
The Biggest Implementation of Lean Startup on Earth

In October 2012, Jeff was named the General Manager of GE’s Critical Power business. GE’s Critical Power business provides mission-critical applications with end-to-end power product and service solutions that maximize uptime and improve energy efficiency.

Jeff was born in Buffalo, New York. He enlisted in the United States Air Force in 1986 as a crew chief on C-141s at McGuire Air Force Base (AFB) in Trenton, NJ. He was honorably discharged in 1990 and immediately joined the Air Force Reserve as a crew chief on C-130s at Niagara Falls AFB in Niagara Falls, NY. His reserve unit was activated in fall of 1990 and Jeff served six months in Operation Desert Storm at Sharjah AFB in the United Arab Emirates.

After his return, Jeff earned his bachelor of science degree in mechanical engineering from the State University of New York at Buffalo, in June of 1994.

Upon graduation, he joined GE Reuter-Stokes in Cleveland, Ohio, and later enrolled in the Technical Leadership Program (TLP), a two-year rotational manufacturing program. He then was selected as a Black Belt in 1996 for GE Nuclear Energy, and then he took a manufacturing team leader role for the production of in-core instrumentation for Boiling Water Reactors In 1998, he took a short-term assignment to lead an Oracle ERP implementation. Jeff was then selected to be a Master Black Belt, certified in 1999, and promoted to quality leader for Energy Management Services. In 2001, he was named the integration leader for Programma Electric, a transmission and distribution business based in Stockholm, Sweden. Later that year, he was named the general manager for GE Reuter-Stokes. In 2005, Jeff was named president and general manager of GE’s Bently Nevada Asset Condition Monitoring business based in Minden, Nevada. In June of 2011, Jeff became the president and general manager for Lineage Power, an acquisition that was made in February 2011 which makes DC power Systems, board mounted power, and front end power supplies for the Telecom and Datacom markets.

Jeff currently resides in Allen, Texas, with his wife, two sons and daughter. He enjoys spending time with his family, skiing, golfing, exercising, and other outdoor activities.

Patrick Sheridan

Patrick Sheridan

company
Modus Create
website
twitter
Workshop
Turn the Battleship! Use Lean Startup Principles to Add Mobile to Your Enterprise App Portfolio -- Sponsored by Modus Create

Pat is Co-founder and CEO of Modus Create, inc., a product development studio that provides enterprise training and mobile product development for fortune 1000 and startup clients. A 2011 graduate of MindShare, Pat received his MBA from Georgetown University, and holds a BFA from the Corcoran College of Art and Design.

John Shook

John Shook

company
Lean Enterprise Institute
website
Session
Lean Startup--From Toyota City to Fremont to You

Industrial anthropologist who landed in Japan to find himself the American working for Toyota to help transfer their lean production and management systems to the USA. That was 30 years ago. Now CEO of LEI, the MIT spinoff that resulted from the research that coined the term “lean”. Author of Managing to Learn, co-author of Learning To See and Kaizen Express.

Preston Smalley

Preston Smalley

company
Comcast
website
twitter
Session
Running a Successful Innovation Center at a Fortune 50 Company

Preston leads product at Comcast’s Silicon Valley Innovation Center where his team’s help shape next generation mobile and TV experiences. In applying lean startup he’s learned how to nourish small team innovation while leveraging the backing of a Fortune 50 company. He’s an active member of the Creative Good executive councils and speaks occasionally on lean startup methods and product discovery. Prior to Comcast he led UX Design at eBay where he touched many aspects of its buyer and seller experiences over his 7 years there including the launch of its mobile app in 2008–which now represents a $10B business for the company. He earned a BS in Computer Engineering from Cal Poly San Luis Obispo and while working at eBay, earned his MBA from UC Berkeley. He lives outside of SF in Danville with his wife and 3 kids, coaching little league and basketball.

Khalid Smith

Khalid Smith

company
Lessoncast
website
twitter
Session
Crossing the Concierge Chasm

Khalid is founder and chief product officer of Lessoncast.com. He builds tools that help teachers, schools, districts and teacher’s colleges improve the way that educators are prepared to teach. His belief that teachers should learn by developing and applying the same skills they are trying to build in today’s 21st century learners has not only led to the founding of Lessoncast but also extends to his passion for coaching other educator entrepreneurs. He’s consulted and worked with several incubators, accelerators, startup competitions and communities of education entrepreneurs including 4.0Schools, the Bill and Melinda Gates Foundation, TheFutureofEducation.com and Microsoft. He was the inaugural director of StartupWeekend Education facilitating dozens of startup events around the globe and igniting the passion of hundreds of educator entrepreneurs. He continues to take every opportunity he can to guide and bring together educators and technologists in attempts to bridge the chasm between the education reform and technology-enabled innovation movements for the good of learners everywhere.

Brad Smith

Brad Smith

company
Intuit, Inc.
website
twitter
Session
Lean Leadership Lessons

Facing the challenges of the Great Recession and dramatic technological changes, Smith pursued a three-point growth strategy to accelerate growth and transform Intuit to a connected services provider in an increasingly social, mobile and global world. Before being named CEO, Smith was senior vice president and general manager of Intuit’s Small Business Division, which included the portfolio of QuickBooks, Quicken and Payroll products. Previously he led the company’s Consumer Tax Group, which produces TurboTax, the nation’s leading consumer tax preparation software. Smith earned his master’s degree in management from Aquinas College in Michigan and a bachelor’s degree in business administration from Marshall University in West Virginia.

Diane Tavenner

Diane Tavenner

company
Summit Public Schools
website
twitter
Session
Instituionalizing Innovation

Diane Tavenner is the Founder and CEO of Summit Public Schools, a leading charter management organization serving Silicon Valley’s diverse communities. Summit currently operates six schools serving 1,600 students. Employing a model that leverages technology, world-class teaching and a rigorous, college, career and life prep curriculum, Summit’s graduates are completing four-year college degrees at twice the national average. Diane founded Summit’s flagship school, Summit Preparatory Charter High School, in 2003, which quickly earned a reputation as one of the best public high schools in the nation, according to national rankings by Newsweek and US News & World Report. Community demand led to the opening of Everest Public High School in the fall of 2009, as well as Summit Public School’s Rainier and Tahoma in San Jose in the fall of 2011, and Denali and Shasta in 2013. With an acclaimed model focused on rigorous, college-preparatory public school education, nearly 100 percent of students from Summit’s first six graduating classes have been admitted to four-year colleges and universities. Diane serves as the Board Chair of the California Charter Schools Association (CCSA) Board of Directors representing the majority of California’s 1,000+ charter schools. Diane is a member of the Spring 2013 cohort of the Pahara-Aspen Education Fellowship. Prior to Summit, Diane spent ten years as a public school teacher, administrator and leader in traditional urban and suburban public schools throughout California. She holds a bachelor’s degree in psychology and sociology from the University of Southern California and a master’s degree in administration and policy analysis from Stanford University.

Rebecca Taylor

Rebecca Taylor

company
Black Girls Code
Session
Ignite Lean Startup

I’m Rebecca, and I am 14 years old. I am a freshman at California Virtual Academy High School @ San Joaquin. The first I thing ever made was a game in Gamemaker, also 2 apps in App Inventor and, 8 web apps in html, javascript, Ruby, and Ruby on Rails.

Des Traynor

Des Traynor

company
Intercom
website
twitter
Session
Jump-starting Product Strategy in a Startup

Des is the Head of Customer Success at Intercom, working with customers on a daily basis, which gives him first hand knowledge of how to make things people want. Founded in 2011, Intercom has replaced traditional help desks and email marketing products with one, simple platform for thousands of businesses.

Des writes the popular Intercom blog and is a regular conference speaker on topics such as Product Strategy, UX design, Customer Experience, and the Business of Start-Ups.

Akash Trivedi

Akash Trivedi

company
Kiva.org
website
Session
Alleviating Poverty One Iteration at a Time

Akash graduated from The Wharton School in 2007 with a dual degree in Finance and Management. Unlike the majority of his peers however, he was admittedly never interested in pursuing a career in management consulting or investment banking. He fancied himself as more a builder and an entrepreneur - someone that hoped to leave the world a little better off than he found it. After a couple of startups and a short stint as a financial analyst, Akash found himself at Kiva.org, where he served as Chief of Staff to the CEO and President. Now, he is one of the business leads on Kiva.org’s new pilot program, Kiva Zip. Together, he and the rest of the Zip team are testing different ways to leverage technology such as mobile payments to make Kiva’s existing model more direct. In his spare time, Akash enjoys mentoring high school students and going on hikes.

Nicole Tucker-Smith

Nicole Tucker-Smith

company
Lessoncast
website
twitter
Session
Crossing the Concierge Chasm

Nicole Tucker-Smith is founder and CEO of Lessoncast, which provides next generation teacher preparation and professional development courseware. Using Lessoncast digital media tools, she guides schools, districts, and college/university teacher preparation programs in designing professional learning resources that focus on changing instructional practice and measuring what works to improve student learning. She has also served as a teacher, assistant principal, system-level public school leader, and professional developer. In founding Lessoncast, she believes the future of student learning depends on our ability to merge innovative best practices with classroom realities. She publishes via her blog, http://lessoncast.org/author/nicole, where she’s written extensively about applying lean thinking to improve instruction.

Alejandro Velez

Alejandro Velez

company
Back to the Roots
website
twitter
Session
Using Kickstarter to Run an MVP

Alejandro Velez and Nikhil Arora co-founded Back to the Roots together during their last semester at UC Berkeley in 2009 when they came across the idea in a class lecture that you could possibly grow gourmet mushrooms on entirely recycled coffee grounds. They fell in love with the idea, grew some test buckets, got early support from Whole Foods, and decided to forego their careers in investment banking and consulting to instead become full-time urban mushroom farmers! Back to the Roots started off selling fresh, wholesale mushrooms, and has since launched two award-winning products, the Mushroom Kit & AquaFarm - sold in over 2000 retailers nationwide, including Whole Foods, Nordstrom, Petco and Home Depot. Back to the Roots vision is to connect families to food again by creating fun and innovative products! The two founders have been recognized by the White House for innovation and have been listed in Forbes 30 Under 30, Inc.’s 30 Under 30, and BusinessWeek’s Top 25 Social Entrepreneurs in America. For more on Back to the Roots, visit www.backtotheroots.com

Usha Viswanathan

Usha Viswanathan

company
Starnik Systems Inc.
website
twitter
Session
Keep Your Executives Close to Your Customers

Usha is co-founder and President of Starnik, a software company that has disrupted both the utility billing and energy management industries with a single cloud based solution. With a small but passionate team, Starnik uses lean startup principles to build, distribute, and support a powerful product that has optimized billing operations, cut down onboarding time, and significantly reduced costs to customers. Through Starnik’s software, over $740 million in utility bills are delivered annually across the US and in Australia and Europe. With Starnik, Usha’s mission is to continue to innovate in this industry using the power of technology to ultimately help conserve precious resources such as water and electricity. Usha is also on a personal mission to live life to the fullest with her husband and co-founder, Balu, and her children, son Nikil and daughter Tara, who are each currently changing the world in their own way in Palo Alto, CA. Prior to founding Starnik, Usha was a CPA at Ernst & Young in San Diego and later at PricewaterhouseCoopers in Chicago. Usha was one of the top 100 scorers in the CPA exam in the United States and holds an MS in Management Information Systems from Texas Tech University (Wreck ‘em!).

Patrick Vlaskovits

Patrick Vlaskovits

company
Superpowered
website
twitter
Session
The Medium Is the Message

Patrick Vlaskovits is an entrepreneur and NYT bestselling author. His writing has been featured in the Harvard Business Review, the Wall Street Journal, and The Browser. Patrick routinely speaks at technology conferences nationally and internationally, including SXSW, GROW Conference, The Turing Festival and The Lean Startup Conference. He serves as a mentor for 500 Startups seed fund and startup accelerator. As a Founder at Moves the Needle, he counts Fortune 100 companies in his client list.

Wayne Walls

Wayne Walls

company
Rackspace
website
twitter
Workshop
Using Cloud Infrastructure to Innovate Rapidly -- Sponsored by Rackspace

Wayne is an accomplished technical leader with over 10 years experience solving problems and developing solutions in startup, enterprise, and academic environments. Often faced with difficult challenges such as IT transformation, technology adoption and consultative selling, Wayne has consistently outperformed expectations by producing highly effective go-to-market plans, strategic implementation, and unique approaches to problems businesses face everyday.

With degrees in both Economics and Information Systems, Wayne has a valuable perspective when analyzing business initiatives. He’s a technology thought leader who can break down the complexities of migrations, mergers and acquisitions, technology assessments and brand evangelism among many other skills.

A technologist at heart with astute business insight, Wayne wants to help you take your business to the next level and keep driving profits no matter what challenges are ahead!

Justin Wilcox

Justin Wilcox

company
Customer Dev Labs
website
twitter
Workshop
Science of Pricing: Tools to Optimize Price Without Sacrificing Conversions

Justin left a cozy gig at Microsoft to start his first company – the wrong way. After losing piles of money, and years of his life, he’s now found success practicing the science of entrepreneurship. He spoke at last year’s Lean Startup Conference on leveraging Crowdfunding to Test MVPs and has since led Lean workshops around the world in places like Singapore, Seattle, San Francisco, San Juan, and other places that start with S. Justin is a mentor for both Founder’s Institute and Startup Weekend. His blog, Customer Dev Labs, is almost as amazing as he is.

Navarrow Wright
company
Maximum Levearage Solutions/Close The Divide Project
website
twitter
Session
Using Lean Startup Principles to Close the Digital Divide

Navarrow Wright has emerged as one of the distinctive and insightful voices in America and a premier expert on how the convergence of technology, the Internet, mass media and social media can change lives, businesses and society. A change agent in the digital space for 20 years, using his unique combination of technology acumen, business sense and understanding of how to address audiences has allowed him to create grow and new business opportunities in every position he’s held. He’s focused on helping organizations develop and implement their digital strategy. He is the president of Maximum Leverage Solutions, a consulting firm the works with startups, businesses and brands in the areas technology and product strategy. He is currently serving as the Chief Digital Officer of Soledad O’Brien’s Starfish Media Group. Wright has served as CTO of Radio One’s online division Interactive One, CTO of Black Entertainment Television and as co-founder of GlobalGrind.com with Russell Simmons, a social media site that caters to the hip-hop perspective and gives creative entrepreneurs a place to monetize and showcase their content. Wright raised the funds for the venture from Accel Partners, who were also the leading investors in facebook. Previously, Wright was SVP of Technology for Digitas Health, a division of the Internet marketing leader Publicis. As CTO of Viacom’s BET Interactive, he helped make BET.com the leading entertainment online destination for African Americans. Growing the site’s audience 300% during his time there. Wright recently launched the Close The Divide Project. Wright’s vision for the initiative is build awareness among underserved communities (minorities and women) about the opportunities that technology can provide in key areas such as education, healthcare, career growth and entrepreneurship. After an appearance in a CNN documentary he received and continues to receive emails for him to come discuss this topic with various groups. He especially enjoys speaking to youth and inspiring them to achieve their dreams. He currently travels the country speaking to various groups about the importance of closing the digital divide and the opportunities for economic parity available through technology entrepreneurship. But he wanted to do more, so he decided to create something that would allow him to reach as many people as possible and put a face to this issue and Close The Divide.

Mariya Yao

Mariya Yao

company
Xanadu Mobile
website
twitter
Session
Rapid Iteration for Mobile App Design

Mariya is the founder and creative director of Xanadu, a mobile design and strategy consultancy based in San Francisco. She advises up-and-coming startups and multi-national corporations alike on how to ideate, prototype, launch, and iterate on successful multi-platform experiences. She’s been featured by VentureBeat as a top innovator in mobile and regularly contributes articles on mobile design and trends.

Mentors

Arthur Bart-Williams

Arthur Bart-Williams

company
Canogle
website
twitter

Arthur Bart- Williams, Canogle, Co-founder/CEO. Arthur is a serial entrepreneur with over 17 years experience who is passionate about startups, mentorship and making a difference. His latest venture, Canogle, is a mobile platform for organizations and agencies- that manage parks and open space- to create engaging experiences for their visitors. He excels at building high performance teams, and growing companies through exceptional customer relationships along with quality products and services. He has been responsible for operations, enterprise level sales and implementation in various industry verticals including infrastructure, education, transportation, energy, health and government. He is a Civil Engineering graduate of University of California, Berkeley.

David Binetti

David Binetti

company
David Binetti Consulting
website
twitter

Six-time entrepreneur, speaker, and Lean Startup methodology consultant.

David Bland

David Bland

company
Neo
website
twitter

David J Bland is the Principal Advisor at Neo who is well versed in lean and agile methodologies. David has a specialized expertise in lean startup, business model generation and customer development as applied to large corporations. In his previous employments, David has had the unique opportunity of seeing both sides of the acquisition process. The first startup he joined was acquired by Ebix Corporation in 2006. Later on he led the integration of a recently acquired startup, MMetrics, into comScore’s Mobile product offering. Before moving to the San Francisco Bay Area, David used his expertise in high risk sectors such as financial services and counter-terrorism around Washington, DC.

John Bradberry

John Bradberry

company
ReadyFounder Services
website
twitter

John Bradberry studies, writes, and advises on the psychology of entrepreneurship. He assesses venture readiness and helps founders find best fit between their talents and their venture’s needs. He pursues questions such as: How do intelligent founders limit their venture’s growth? What are the pitfalls of entrepreneurial passion? What drives founding team performance? What is the highest and best use of a founder? How can leaders in large organizations be more effective entrepreneurs and innovators?

Sarah Broderick

Sarah Broderick

company
General Electric
website

Sarah Broderick is the Deputy Controller for General Electric, located in Fairfield, CT.

In her current role Sarah oversees GEs global consolidation, financial reporting and SEC reporting organizations. Additionally, since the end of 2012 she has led the transition of the company to improve and standardize their general accounting processes and move the delivery to global shared services organizations.

Before joining Corporate Accounting in May 2012, Sarah was Senior Vice President, Assistant Controller at NBCUniversal in Manhattan. Sarah was with NBCUniversal since July 2009 and oversaw their operational accounting, financial systems, and internal and external financial reporting and led a number of projects to facilitate cross-functional integration. She led the initial public debt offering for NBCU and worked closely with the GE teams to help NBCU become a public registrant and separate from GE.

Prior to joining NBCUniversal, Sarah spent 10 years at Deloitte & Touche, where she held roles in their national office, M&A services group, and spent two years in Milan, Italy while in their audit practice.

Sarah is a graduate of the University of Connecticut. Sarah is married and lives in Connecticut.

Laura Busche

Laura Busche

company
Lean Branding
website
twitter

Laura Busche has mentored over 50 startups in lean brand development to generate conversion and growth. She has been a digital marketing expert for the Colombian government’s Apps.co program for two years, where over 100 entrepreneurs have learned ways to acquire customers while reducing waste. Laura holds a bachelor’s degree in Business Administration from American University in Washington DC and is currently a doctoral candidate in Psychology–with an emphasis on consumer behavior. Her areas of expertise include consumer research, digital marketing, design thinking and lean branding principles. She is currently writing O'Reilly’s Lean Branding book, coming out in 2014. Laura regularly blogs about branding and business at leanbranding.com. She has worked in Groupon, National Geographic and cofounded a digital agency called Ozone Group (ozonegroup.co) in 2008. In 2013 she was invited by the World Economic Forum to make part of its Global Shapers community. Follow & learn more about her on Twitter @laurabusche

Joe Dunn

Joe Dunn

company
Cloudbreak
website
twitter

Have been everything from a startup engineer to an officer of a public company (which I joined as a startup).

Have built, or managed, everything from low-level networking code to online properties and an augmented reality mobile game.

Currently working with multiple startups on product design, strategy and process. I love energizing and focussing small groups of talented people.

Robert Fan

Robert Fan

company
Sharethrough
website
twitter

Rob Fan is the co-founder and CTO of Sharethrough. An early adopter of Lean Startup principles, having learned them directly from Eric Ries (as an advisor) & Steve Blank (as an investor), Rob has been using these principles to grow Sharethrough into an 80+ organization providing native advertising solutions for clients like Coke and Intel and publishers like Forbes and People. He has shared his Lean Startup experiences by speaking at various conferences focusing on his learnings and realisations through its application over the years and also advises and mentors other entrepreneurs. Prior to Sharethrough, Rob worked for Booz Allen Hamilton providing technical analysis for various three letter agencies and earned degrees from both Stanford and Johns Hopkins.

Joe Gerber

Joe Gerber

company
IDEO
website
twitter

Joe is Business Designer at IDEO. He leads and guides teams in the creation of new ventures and strategies for a diverse set of clients spanning Financial Services, Retail, Education and Non-Profits. Leaning on his scientific roots, Joe helps teams adopt an experimental approach to iteratively build and validate their ideas.

Viv Goldstein

Viv Goldstein

company
General Electric

As Director, Innovation Acceleration, Viv is responsible for leading a platform for gaining new innovation capabilities & IP in key areas across GE, including software, services & biz model innovation. By providing additional resources & “horsepower” for critical innovation initiatives, she is focused on piloting, scaling & driving GE’s reenergized approach to innovation.

Prior to this, Viv was Director of Commercial Learning & Transformation, GE Corporate Marketing, with responsibility for continuing to enhance and drive commercial capabilities across GE globally. She led the commercial curriculum development and supported the businesses and the various emerging markets to continue to drive the commercial skills.

Previously VP Marketing, GE Money (a division of GE Capital) Viv was actively engaged with the Customer Centric transformation of GE Money, developing and implementing value proposition strategies for the private and co-brand credit cards for leading retailers and clients. In her previous role, Viv was Vice President of Loyalty, responsible for the introduction of new loyalty capabilities, strategies and functionalities.

With GE Money since 1991, Viv has held various marketing and client management roles both in America and Europe, including general manager for the Gap Inc. portfolios. Her previous employment experience includes Bass, Johnson Wax and 3M Companies.

Kelly Goto

Kelly Goto

company
gotomedia LLC
website
twitter

Kelly Goto is the founder and principal of gotomedia, a digital products and services firm. 22 years ago, she saw the need for strategy that was driven by research but still people-friendly. She has set industry-wide standards ever since for iterative processes that lead to ideal user experiences.

Kelly is a pioneer in Design Ethnography, which is deep, specialized customer insight that focuses on mobile research across multiple device types. Clients include Hyundai, Nokia, Samsung, Sony, Target, Wells Fargo and Seiko Epson Japan.

Her style and passion make her a popular keynote speaker, instructor and consultant on Lean Processes, Emotional UX, Design Thinking, and Getting Unstuck. Her book, Workflow That Works, is used in corporations and university curricula in 22 languages.

Bill Gross

Bill Gross

company
Idealab
website
twitter

Bill Gross founded Idealab in March 1996 and serves as the company’s Chairman of the Board and Chief Executive Officer. Bill founded Idealab to create and build successful businesses that capitalize on innovations in areas with significant growth opportunities, including the Internet.

A lifelong entrepreneur, Bill started several companies prior to Idealab. In high school, he founded Solar Devices, a firm that sold plans and kits for solar energy products. In college at the California Institute of Technology, he patented a new loudspeaker design and formed GNP Loudspeakers, Inc. After graduating from college, Bill and his brother Larry started GNP Development, Inc., which made a natural language product for Lotus 1-2-3 called HAL. In 1985, Lotus Development Corporation acquired GNP and Bill became a software entrepreneur at Lotus Development. In 1991, Bill started Knowledge Adventure, an educational software publisher that grew to be the third largest educational software publisher in the world and was eventually sold to Cendant Software and is now a division of Havas Interactive, which is owned by Vivendi.

Bill serves on the boards of directors of numerous companies. He is also a member of the Board of Trustees of the California Institute of Technology and of the Art Center College of Design. Bill received his B.S. in Mechanical Engineering from the California Institute of Technology.

Lane Halley

Lane Halley

company
Lane Halley Consulting
website
twitter

Lane blends User Experience (UX), Lean Startup and Agile construction methods to create digital products that balance human needs with business goals and technical capabilities. Lane has worked on a wide variety of projects with teams at Carbon Five, LUXr, Hot Studio, Cooper, Liquidnet, SenSage, Mindscape/Electronic Arts, and Microsoft.

In her role as a UX coach and mentor, Lane enjoys helping teams learn about their customers, create a shared vision and achieve validated learning in quick feedback cycles. Her motto is “Quick, Visual, Collaborative and Continuous.”

An active supporter of the Lean Startup movement, Lane mentors at Lean Startup Machine events. Recent speaking engagements include The Lean Startup Conference, Lean UX NYC and Michigan Lean. Lane supports her local Los Angeles startup community through talks and workshops at StartupUCLA, MuckerLab, Coloft, Coport and Cross Campus. She is an organizer of Flowcon, a founding member of Balanced Team and UX stage organizer for QConSF and the Agile Alliance.

For more information, you can read her blog www.theapprenticepath.com or follow her on twitter as @thinknow.

Charles Hudson

Charles Hudson

company
SoftTech VC
website
twitter

Charles Hudson is a Partner with SoftTech VC, one of the most active seed stage investors in Web 2.0 startups. He is focusing on mobile and gaming investments, and supporting SoftTech portfolio companies on business/corporate development matters. He was also the Co-Founder and CEO of Bionic Panda Games, a mobile games startup based in San Francisco, CA.

Prior to joining SoftTech VC and co-founding Bionic Panda Games, Charles Hudson was the VP of Business Development for Serious Business until the company was acquired by Zynga in February 2010. Prior to Serious Business, he was the Sr. Director for Business Development at Gaia Interactive, an online hangout and virtual world for teens. Prior to Gaia, Charles worked in New Business Development at Google and focused on new partnership opportunities for early-stage products in the advertising, mobile, and e-commerce markets. Prior to joining Google, he was a Product Manager for IronPort Systems, a leading provider of anti-spam hardware appliances that was acquired by Cisco Systems for $830 million in 2007.

Ron J Williams

Ron J Williams

company
Knodes
website
twitter

Ron J is a Brooklyn-born and raised social data nerd. He’s so obsessed with the mechanics of human networks that he once wrote a post about making intros that wound up in a Biz Marketing for Dummies book. When he’s not speaking and mentoring in the city, he gives talks around the world about the magic that come from understanding how we’re connected to other entities (people, places, moments, content).

His highly scientific process for identifying big ideas looks like this: get aggravated by the shortcomings of a system; annoyingly ask “why,” and then “why not;” and finally break down and do some landing page testing.

Ron was recently named one of Fast Company’s 100 Most Creative People and his favorite saying around the office is “We fight for the users.”

He founded Knodes (http://knodes.co) make your network work better for you.

Diana Kander

Diana Kander

company
Kauffman Foundation
twitter

Diana Kander is a Senior Fellow at the Kauffman Foundation. She focuses her research and writing on evidence based entrepreneurship. Diana has mentored hundreds of startups and advised educators and Fortune 500 executives on her methodology to successfully launch new products and services.

She is also the author of All In Startup, a business novel that outlines a simple process entrepreneurs and existing companies can use to launch new initiatives. Prior to becoming a Senior Fellow at the Foundation, Diana put these practices to use through several entrepreneurial ventures that she started and sold.

Lisa Kay Solomon

Lisa Kay Solomon

company
Innovation Studio
website
twitter

Lisa Kay Solomon is the founder of Innovation Studio and serves on the faculty of the groundbreaking MBA in Design Strategy program at San Francisco’s California College of the Arts. Lisa is also the US Partner of Business Models Inc., a global business model innovation firm in Amsterdam.

Lisa is a frequent speaker at design and innovation conferences and guest lecturer at leading business schools. She recently co-hosted the Business Design Summit with Business Model Generation’s Alex Osterwalder in Berlin. She is the design advisor to the Kauffman Fellows program, a global leadership development program for venture capitalists.

Lisa is the coauthor of Moments of Impact: How to Design Strategic Conversations that Accelerate Change with innovation advisor Chris Ertel (forthcoming from Simon & Schuster, 2014). The book describes why and how to apply design principles to address high-stakes, open-ended strategic challenges.

Steve Liguori

Steve Liguori

company
General Electric
website

Steve was named Executive Director, Global Innovation & New Models in June 2012, reporting to Beth Comstock, GE Senior Vice President and Chief Marketing Officer. To quote Beth “Steve’s enthusiasm for Innovation is infectious.”

He leads GE’s efforts to build break-through customer offerings in new growth areas for the company. These include: the Industrial Internet, applying start-up and entrepreneurial practices and Advanced Manufacturing. Steve and his team connect activities across GE’s vast portfolio. He is charged with establishing strong relationships with outside experts and communities specializing in cutting edge innovation techniques. The goal is to quickly leverage these capabilities to support new models that clearly position GE as the leader in these exciting new spaces.

Prior to this role Steve served as GE’s Executive Director-Global Marketing where he led the creation of GE’s “Gold Standard” Marketing vision that leverages best-in-class marketing across the firm.

Steve is currently Global Vice-Chairman of the Business Marketing Association. He is also an adjunct professor at Columbia University Business School and co-authored the Harvard Business Review article “Unleashing the Power of Marketing”.

Liguori joined GE in 2005 as GE Capital’s Senior Vice President, Marketing for GE Money-Americas and CEO, GE Money Services. Prior to GE he had significant senior marketing and general management experience for premier organizations such as Morgan Stanley, Citigroup, PepsiCo and Kraft Foods.

Steve holds an MBA from the University of Southern California and a bachelor’s degree from Cornell University. He is married with three children.

Ivory Madison

Ivory Madison

company
Red Room
website
twitter

Ivory Madison is the founder and CEO of Red Room, a global online community, social media platform, and book/ebook store for thousands of successful authors, including Amy Tan and Salman Rushdie. Red Room has been featured on the cover of Publishers Weekly as the “Facebook for Authors,” in Vanity Fair, and in O: The Oprah Magazine. Before Red Room, Ivory earned a juris doctorate, and ran a management consulting practice, working with startups like Serena & Lily and Fortune 500 companies like Gap, Inc.

Ivory’s business background is combined with her expertise in teaching and facilitating writing. She was named “Best Writing Coach” by San Francisco Magazine, and has delivered several keynote addresses on writing and entrepreneurship at Stanford University and other universities. Ivory has been published by Harvard Business Review, Oxford University Press, and DC Comics. She wrote the Batman-related graphic novel Huntress: Year One, named “Best Graphic Novel of the Decade” by one random person on Twitter.

Beth Morgan

Beth Morgan

company
Marketing Nerdistry
website
twitter

Beth Morgan is marketing consultant and early-stage startup advisor. She loves numbers.

Sean Murphy

Sean Murphy

company
SKMurphy, Inc.
website
twitter

Sean Murphy loves helping entrepreneurs and intrapreneurs find disruptive uses for innovative technologies. Sean is an early and active member of the Lean Startup community; he offers customer development advice for technology entrepreneurs with a focus on early customers and early revenue.

William Pietri

William Pietri

company
Entrepreneur
website
twitter

William Pietri is a serial entrepreneur, engineering leader, and troublemaker. He started applying Agile methods to startups in 2000, so when he found Eric Ries’s blog in 2009, it was like coming home. He is currently consulting while plotting his next company and his next triathlon.

Adria Richards

Adria Richards

company
Self
website
twitter

Adria is a self-taught developer living in San Francisco. Embracing her inner nerd, Adria moved moved to the Bay Area in 2010 pursue her passion for technology. She has worked in technical and training roles for companies large and small from Apple to Zendesk.

Focused on empowerment and digital equality and Adria is a popular speaker at tech conferences including SXSW, O’Reilly Web 2.0, The Lean Startup Conference, TEDx, Netroots Nation and BlogHer. She loves snowboarding, bacon and coding.

Scott Sambucci

Scott Sambucci

company
SalesQualia
website
twitter

Scott Sambucci is a Silicon Valley veteran, spending more than 15 years building sales the process, developing new markets, and creating technology products for two startups and two publicly traded companies. Throughout his career, Scott has sold educational products, software solutions, data services, and consulting engagements to:

  • Universities, including Duke University, Columbia University, and the University of Pennsylvania;
  • Financial firms, including Wells Fargo, Bank of America, Morgan Stanley, and Freddie Mac;
  • United States government agencies, including the Federal Housing Financing Agency, the Department of Treasury, and the Federal Reserve Bank.
  • Data & Analytics companies, including Palantir, Moodys, CoreLogic, and S&P.

He regularly teaches undergraduate and MBA university courses in Economics, Finance, Entrepreneurship, Labor Relations, Managerial Skills, and Strategic Management and recently received a “Faculty Member of Excellence” award in 2012. Scott has been interviewed on CNBC, NPR, and The Financial Times.

Scott lives in Northern California with his wife and son, and is a three-time Ironman triathlete.

Steve Sanderson

Steve Sanderson

company
Rackspace
website
twitter

Steve is a hands-on product development executive, with a passionate focus on startups and creating products that make a measurable difference. For most of his career, he has worked in early stage startups, with a strong emphasis on Lean Startup and Customer Development for the last five years. Currently he is the Resident Lean Startup Expert at Rackspace, where he is focused on applying Lean Startup and Customer Development into larger environments with high degrees of uncertainty.

Prior to Rackspace, he was the VP of Product Development for Food on the Table, an early-stage venture funded consumer internet startup. Prior to Food on the Table, he was the Acting CEO & VP of Development and Technology for FiveRuns, an early-stage venture funded business-to-business startup targeting the software development markets. Prior experience includes CTO of an early-stage eLearning startup targeting publishers, and leading the technology efforts for community at Excite.com.

His background spans web and mobile application development, large enterprise systems, user interface development, distributed / fault tolerant computing (with three patents) and technology development in early versions of the UNIX kernel. More recently, he has been pushing the limits of applicability for Lean Startup and Customer Development, advising startups and speaking on those results.

Kuty Shalev

Kuty Shalev

company
Clevertech
website
twitter

Kuty Shalev is the founder of Clevertech, a NYC based firm that builds lean technology teams who deliver SAAS applications for startups.

Arin Sime

Arin Sime

company
AgilityFeat
website
twitter

Arin Sime is founder of AgilityFeat, a software design and development firm in the US and Central America. He has extensive experience coaching companies on agile and lean methodologies, and leading distributed development projects.

David S. Kidder

David S. Kidder

company
Bionic
website
twitter

David S. Kidder is an entrepreneur with a wide range of marketing and technology expertise focused on social, mobile, and search advertising and product development. David is the co-founder of Bionic, an enterprise accelerator platform. Prior to Bionic, David served as the co-founder and CEO of Clickable, an online advertising software as a service (acquired by Syncapse). Prior to Clickable, Kidder co-founded SmartRay Network, a mobile advertising pioneer (acquired by LifeMinders), and Net-X, a web-authoring platform (acquired by Target Vision). Kidder is a graduate of the Rochester Institute of Technology, and received ID Magazine’s International Design Award and Ernst and Young’s Entrepreneur of the Year Award in 2008. David is an active angel investor through his fund, Alt Option Return, is a founding member of the The Acumen Fund One Percent Fund, and serves on the National Board of the Smithsonian. He is the creator and co-author of the two-time New York Times bestselling five book series, The Intellectual Devotional, published by Rodale. His latest book The Startup Playbook, was released in January 2013, published by Chronicle Books. He lives in Westchester County, New York, with his wife and three sons.