Workshops

alistairAlistair Croll Startup
Metrics: The Data That Will Make or Break Your Business

If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:

  • The five stages of growth every company goes through, and how they guide your choice of metrics
  • Six business-model archetypes and their unique measurement challenges
  • What “good enough” looks like for fundamental metrics
  • How to think about cohorts, segments, percentiles, and histograms
  • Measuring and aggregating infrastructure KPIs such as latency and availability
  • Using the Lean Analytics cycle to improve through experimentation

This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.


Janice Fraser
Lean Startup 101

If you’re new to Lean Startup, this lively introduction will help you get comfortable with the key terms and concepts. You’ll leave with a rich understanding to get the most out of the conference and, more important, to implement Lean Startup methods in your own organization.

The full-day session, run by Janice Fraser, author of The Lean Product Book and expert entrepreneurship trainer, will cover:

  • Why Lean Startup methods exist
  • When to use them
  • The mechanics of learning from customers and testing ideas
  • Terms like MVP, pivots, customer development, validated learning, product/market fit, innovation accounting and cross-functional teams

The day is packed hands-on activities to help you gain a deeper understanding of Lean Startup principles.

This session is relevant for people from all sectors and in all roles. It is equally useful for software engineers and non-technical businesspeople, as well as leaders from established companies and standalone startups.


Brant Cooper
Introducing Lean Startup in Your Corporation

Lean Startup is a proven method for invigorating and sustaining innovation in established companies. But understanding and introducing the practice can be a challenge. This full-day workshop focuses on Lean Startup principles in the enterprise and case studies from corporate entrepreneurs, plus it includes a real-world, hands-on exercise to help you truly learn and connect the ideas with your everyday work. Led by Brant Cooper, author of The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets, and including guest speakers from enterprise corporations, the session covers:

  • Lean Startup principles for the enterprise
  • Strategies for implementing these principles within your established organization
  • Rapid experimentation tactics that you can apply to projects immediately
  • Reducing risk by identifying a “minimum viable product”
  • Key organizational systems and capabilities required for success in innovation

This session is highly relevant for executive leadership teams; innovation groups and incubators; product managers and product teams; and functional teams such as HR, Finance, etc.


leanneLeanne Pittsford
Lean Impact

Join Lean Impact leader Leanne Pittsford for a full-day workshop to learn how to implement Lean Startup methods in your social-good organization. Tailored to the unique needs and goals of mission-driven organizations, this session features guest speakers who are using Lean Startup principles to achieve greater social impact and will share specific examples from their own organizations.

In addition to gaining an overall understanding of Lean Startup and how it can be applied within the social sector, you’ll learn how the ideas can be applied to funding structures to create greater sustainability for social good organizations and for the social good sector as a whole.


davidbinettiDave Binetti
Innovation Accounting

It’s common sense that established companies should judge internal innovation programs by different criteria than normal business operations. But new initiatives frequently default to existing measurements simply because product managers don’t have an alternative approach. The resulting mismatch between what the new program should be doing (learning) and what it’s judged by (execution) almost always ends in frustration and rarely generates profitable new products. But it doesn’t have to be that way.

This workshop is designed to give product managers at established companies the tools you need to create an effective Innovation Accounting framework that sets up your program for success.

This is a hands-on session, where we’ll cover:

  • How to seek, set, and socialize success metrics
  • Effective change-management techniques for innovation acceptance
  • Avoiding common pitfalls (such as falling back to execution-based KPIs)
  • Positioning within the organization for maximum impact (particularly against R&D labs)
  • Estimating the enterprise value of Innovation projects

This workshop is for any organization that has or is seeking to start an innovation program within a larger enterprise.