Susana Jurado

Head of Innovation Portfolio, Telefónica R&D.

@sjapru

Susana is Head of Innovation Portfolio of the Product Innovation organization at Telefonica. In the last five years her career has mainly focused on innovation and had been a member of the team that defined the current seedbed innovation model, where Lean Startup is the cornerstone of the execution phase. In her role at Telefonica she drives the innovation process, the key tool for managing innovation projects funnel; and runs the innovation calls, where employees submit their ideas for innovation projects (such call are thus the main source of projects for the innovation funnel). She also fosters conceptualization of new ideas to get high quality innovation proposals and mentors, and assesses innovation projects.

She has co-authored the Lean Elephants report, describing the experience and learnings of applying Lean Startup to innovation projects at Telefonica for more than four years. Its conclusions show that the application of Lean Startup at a large corporation is complex, but it definitely pays off, speeding up the innovation process and being able to do more with less, with a clear focus on market and customers.

Susana lives in Madrid, Spain, and holds a MS in Telecommunication Engineering and an MBA from IE Business School.