Tuesday, Nov 1
12:00 PM
How to Get Buy-In for Lean Startup
Tiburon (Hyatt)
Justin Wilcox  |  Customer Development Labs  |  @Justin_Wilcox

You need three things in order to get buy-in on Lean Startup from your organization: an understanding of the problems your stakeholders are trying to solve, a way to solve those problems using Lean Startup, and a framework to teach and measure the application of Lean Startup. In this workshop with Justin Wilcox you’ll learn how to combine Internal Customer Discovery Interviews (solving for #1) with the Three Horizons of Innovation (solving for #2) and the FOCUS Framework (solving for #3) to get your team committed to, and applying, continuous innovation.