Tuesday, Nov 1
3:30 PM
A Playbook for Achieving Product/Market Fit
Presidio (Hyatt)
Dan Olsen  |  The Lean Product Playbook  |  @danolsen

In this workshop, Dan Olsen will teach you a simple but effective process for achieving product/market fit. Dan will share the top advice from his book The Lean Product Playbook, including the Product/Market Fit Pyramid: an actionable model that breaks product/market fit down into five key elements. Dan will explain the Lean Product Process, a six-step methodology that guides you through how to: 1. Determine your target customer 2. Identify underserved customer needs 3. Define your value proposition 4. Specify your MVP feature set 5. Create your MVP prototype 6. Test your MVP with customers.

Dan will also cover how to quantitatively assess your level of product/market fit. This interactive session will be filled with real-world examples and a comprehensive case study. You’ll leave this workshop with pragmatic advice and tools you can put to work the next day.