Tuesday, Nov 1
6:30 PM
80/20 Rule in User Experience is Personalization
Peter Szanto  |  SpringTab & Szanto.co  |  @szantopeter

How do you create meaningful relationships with your most loyal customers? By measuring and learning about their needs in order to build the right product. For B2C, one of the best ways to measure in the early days of product development is by using social analytics. The data collected can help you understand your target better, deliver the right message, and develop a tailored experience.