Amy Jo helps entrepreneurs 10X their product/market fit with Game Thinking. Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a world-renowned social game designer, community architect & startup coach. Her design credits include Rock Band, The Sims, eBay, Netflix, Cover Fashion, nytimes.com, Ultima Online, Happify, Pley and numerous startups. She holds a PhD in Behavioral Neuroscience from the University of Washington (along with a BA in Experimental Psychology) and is an adjunct Game Design professor at the USC School of Cinematic Arts. Her new book, the Game Thinking playbook, is coming out in 2018.