Bruce McCarthy

Founder & CEO, UpUp Labs


Bruce McCarthy is CEO of UpUp Labs and President of the Boston Product Management Association. He is an internationally-recognized thought leader and sought-after speaker on product roadmapping, prioritization, team effectiveness, and leadership. Bruce has founded three companies, led product teams at companies from Oracle to startup NetProspex, and been through multiple acquisitions.

Bruce and his team at UpUp Labs help organizations improve the return on their investments in product development, working with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, providing coaching, mentoring, and tools such as Awesomeness, a solution for measurably enhancing team effectiveness. His book, “Roadmapping Relaunched: Setting Product Direction While Embracing Uncertainty,” is due out in September from O’Reilly.