James Warren

Founder, Share More Stories | Senior Director of Brand Strategy, JMI, JMI | Share More Stories

@warrenjwric

James​ ​Warren,​ ​Founder,​ ​Share​ ​More​ ​Stories​ ​and​ ​Senior​ ​Director​ ​of​ ​Brand Strategy,​ ​JMI

For​ ​over​ ​20​ ​years,​ ​James​ ​has​ ​used​ ​his​ ​unique​ ​blend​ ​of​ ​creative​ ​writing, marketing,​ ​startup​ ​and​ ​corporate​ ​innovation​ ​experience​ ​to​ ​help​ ​brands​ ​form lasting​ ​connections​ ​with​ ​their​ ​consumers​ ​and​ ​communities.​ ​

After​ ​attending Princeton​ ​University,​ ​James​ ​studied​ ​creative​ ​writing​ ​at​ ​Columbia​ ​University before​ ​starting​ ​his​ ​career​ ​at​ ​Altria​ ​Group.​ ​At​ ​Altria,​ ​James​ ​led​ ​various​ ​CPG brand​ ​management​ ​and​ ​business​ ​development​ ​efforts,​ ​including​ ​launching new​ ​brand​ ​platforms​ ​and​ ​new​ ​products.​ ​In​ ​2005,​ ​he​ ​started​ ​exploring​ ​the space​ ​between​ ​publishing​ ​and​ ​technology​ ​with​ ​the​ ​Digital​ ​Book​ ​Project,​ ​an experiment​ ​in​ ​online​ ​novel​ ​writing.​ ​In​ ​2014,​ ​James​ ​launched​ ​Share​ ​More Stories​ ​and​ ​the​ ​company​ ​later​ ​became​ ​part​ ​of​ ​the​ ​Johnson​ ​Marketing​ ​(JMI) family​ ​of​ ​companies.
Now​ ​JMI​ ​+​ ​Share​ ​More​ ​Stories​ ​help​ ​brands​ ​learn​ ​from and​ ​connect​ ​with​ ​their​ ​consumers​ ​in​ ​unique​ ​and​ ​powerful​ ​ways.​ ​As​ ​a​ ​member of​ ​the​ ​IBM​ ​Global​ ​Entrepreneur​ ​Program,​ ​James​ ​and​ ​his​ ​team​ ​combine storytelling,​ ​experiential​ ​expertise,​ ​artificial​ ​intelligence​ ​and​ ​cognitive technologies​ ​to​ ​provide​ ​consumer​ ​insights​ ​at​ ​scale,​ ​for​ ​some​ ​of​ ​the​ ​biggest companies​ ​and​ ​brands​ ​in​ ​the​ ​country.​ ​
Originally​ ​from​ ​New​ ​York​ ​City,​ ​James and​ ​his​ ​family​ ​now​ ​call​ ​Richmond,​ ​Virginia​ ​home.