Friday Nov 3rd
Building a New Engine in the Air
The Lean Startup has given us some amazing tools for building innovative products and finding new business models. But what happens when your company already has a business model? How do you disrupt your business model without destroying your business? Innovating inside an already successful company requires a new set of tools for overcoming internal resistance, not losing your current customer base, and knowing when to give up existing revenue streams. In this talk, Laura Klein, author of “Build Better Products” and “UX for Lean Startups” shares some tips for companies who want to find new business models before the old ones stop working.