Thursday Nov 2nd

Culture as Product: How to Roadmap The Tough Stuff
The Warfield

The most successful tech companies share a product design passion for perfecting every detail of their user experience; those that don’t tend to hit a wall and often flame out once in market. But there’s another design imperative forming in the conversation about what makes a world-class tech company.

In this talk, Asana co-founder Justin Rosenstein presents a new approach to thinking about your startup’s culture from the ground up, mapping the idea of intentional culture design to the familiar tenets of product research, design, and management when thinking about how to create and maintain a winning culture “roadmap” in your organization. Justin makes the case that using this culture roadmap maximizes the results of your company (from revenue to retention), helps your organization adapt to market shifts, and manifests the full potential of your business.