Friday Nov 3rd
In this keynote, Brant Cooper, NYT Bestseller and CEO of Moves the Needle, will discuss the entrepreneurial spirit in the enterprise without using the term “innovation.” For decades, big companies have used the term “innovation” to justify everything from open seating floor plans to employee competitions that generate ideas that go nowhere. Just stop. Enterprises adopting “The Startup Way” must focus on creating value and growth. Brant will discuss the 10 steps to innovat- er, growth transformation.