Month: September 2017

How to Use Lean Startup as a Growth Marketing Tool

Successful entrepreneurs know that simply attracting customers to a business is not enough to ensure success. Instead, startups need to determine how to attract and keep the right customers over time. Pam Webber, Chief Marketing…

How To Build Your Dream Lean Team

“Think big. Start small. Scale fast.” This is the mantra of Lean teams described by Eric Ries in his upcoming book, The Startup Way. Whether you’re struggling in an actual startup or trying to build an…

Taking Ownership of Your Transformation Language

Thanks to Lean Startup Co. Education Program Senior Faculty member Jonathan Bertfield for contributing this piece. His specialty is supporting digital transformations inside large enterprises. If your company would benefit from his expertise in bringing…