A/B Testing Your Way to Growth: The 8 Rules of Testing

November 15, 2018 at 10:45 AM

Presented by Lars Lofgren (Director of Growth, I Will Teach You To Be Rich)

Experience Level: Beginner, Intermediate

Track: All


A/B testing is pure, definitive, and promises true answers on how to grow our businesses. But what happens when your testing program is set up incorrectly? When it comes to testing, too many companies worry about “what” they will test and not enough about “how” they will execute the test. In this session, Lars will provide case study examples of lessons learned from managing growth teams at KISSmetrics and I Will Teach You To Be Rich. Whether you’re from a bootstrapped startup or a well-established business, this session will help you apply 8 tried and true rules of testing that can reliably double or triple conversions within a 12 month period.