Mastering Experiment Design

November 14, 2018 at 10:30 AM

Presented by Giff Constable (Vice President of Product, Axial), Elliot Susel (Senior Faculty, Lean Startup Co.)

Experience Level: Beginner

Track: Enterprise, Government, Small Business, Startup


Experiments are the concentrated essence of the Lean Startup methodology. Running experiments provides fuel for making better decisions and assessing risk. In this workshop, presenters will outline the essential elements of effective experiments, discuss how to avoid common mistakes, and provide tools for unlocking the creativity of your team. Participants should come prepared to tackle one of their own risky assumptions and will leave with a well-designed experiment to begin testing right away.