Cindy Alvarez is the author of Lean Customer Development: Build Products Your Customers Will Buy and a product leader focusing on building higher-performing internal teams at Microsoft. Cindy is recognized as a leading authority at the intersection of customer development, enterprise innovation, and Lean best practices. She is a regular speaker on these topics both internally at Microsoft and externally at conferences and events including Lean Startup Conference, Øredev, Mind The Product, and INDUSTRY. Prior to joining Microsoft via acquisition, Cindy built products and led research & design teams at venture-backed startups including Yammer, KISSmetrics, and Yodlee – where customers ranged from startups to Fortune 10 enterprises. She remains connected to the startup community and the cloud-native developer community through mentoring and speaking.