Sessions by Track - 2019 Lean Startup Conference

Conference Sessions by Track

Lean Startup Core Concepts

Enterprise and Government

Startups

Nonprofit and Lean Impact

Lean Startup Core Concepts

Time	Breakout 1	Breakout 2	Breakout 6
Wednesday, October 23 10:30 am - 12:00 pm	A1: Problem Discovery: Conducting Effective Interviews to Truly Understand Your Customers Jonathan Bertfield (Faculty, Lean Startup Co.), Hisham Ibrahim (Faculty, Lean Startup Co.) Track: Lean Startup Core Concepts Level: All Levels
Wednesday, October 23 2:30 pm - 4:00 pm	C1: Solution Discovery Hacks: Using Concept Design and Rapid Prototyping Jonathan Bertfield (Faculty, Lean Startup Co.), Hisham Ibrahim (Faculty, Lean Startup Co.) Track: Lean Startup Core Concepts Level: All Levels
Thursday, October 24 9:00 am - 10:30 am	D1: Designing Experiments to Validate Your Product Idea (Powered by New Engen) Hugh Molotsi (Faculty, Lean Startup Co., Founder and CEO, Ujama), Hisham Ibrahim (Faculty, Lean Startup Co.) Track: Lean Startup Core Concepts Level: Beginner	D2: Advanced Experimentation: Monitoring Product Life-cycle and Engaging Governance Boards Adam Berk (Faculty, Lean Startup Co.), Jonathan Bertfield (Faculty, Lean Startup Co.) Track: Lean Startup Core Concepts Level: Advanced
Thursday, October 24 2:00 pm - 3:30 pm	E1: Innovation Accounting for Profit (and Fun!) David Binetti (Principal, Dinadesa, LLC) Track: Lean Startup Core Concepts Level: Advanced	E6: Lean Startup Coaching Clinic Andi Plantenberg (Faculty, Lean Startup Co.), Jonathan Bertfield (Faculty, Lean Startup Co.), Hugh Molotsi (Faculty, Lean Startup Co., Founder and CEO, Ujama), Hisham Ibrahim (Faculty, Lean Startup Co.), Marilyn Gorman (Faculty Lead, Lean Startup Co.) Track: Lean Startup Core Concepts Level: All Levels
Friday, October 25 10:45 am - 11:30 am	F1: Mastering the Art of Telling Your Story Jason Ashlock (Senior Vice President, Customer + Employee Experience, Kuehne + Nagel) Track: Lean Startup Core Concepts Level: All Levels

Enterprise and Government

Time	Breakout 1	Breakout 2	Breakout 3	Breakout 4	Breakout 5	Breakout 6
Wednesday, October 23 10:30 am - 11:00 am	A2: Easy Metrics and Dashboards for Corporate Startups Track: Enterprise, Government Level: Beginner	A4: Lead to Thrive: Build Great Teams and Even Better Organizations Patricia Kennedy (CEO, Kennedy Spencer) Track: Enterprise, Government, Nonprofit, Startup Level: Intermediate	A5: Designing Gamified Experiences to Gain Customer Insights Ricardo Chen (CTO, Wisy), Min Chen (CEO, Wisy) Track: Enterprise, Government, Lean Impact, Nonprofit, Startup Level: All Levels
Wednesday, October 23 1:00 pm - 2:00 pm	B1: My Billion Dollar Mistake Hiten Shah (Co-Founder, FYI) Track: Enterprise, Government, Nonprofit, Startup Level: Beginner	B2: The Reality of Running a Startup Inside a Large Organization Nicole Turner (R&D Group Scientist, Procter & Gamble), Jason Duff (P&G Oral Care Ventures Leader, Procter & Gamble), Chris Boeckerman (Innovation Director/GrowthWorks Leader, Procter & Gamble) Track: Enterprise Level: Intermediate	B5: The 8 Deadly Maladies of Rapid Experimentation Lukas Oberhuber (Group Chief Technology Officer, Simply Business) Track: Enterprise, Government, Nonprofit, Startup Level: Intermediate	B6: Leading Innovation and Building Better Lives: Intercorp Latin America (powered by the Stupski Foundation) Eduardo Marisca (Digital Innovation, La Victoria Lab), Camille Chouan (Digital Transformation Program Lead, La Victoria Lab), Steve Liguori (Founder, Corporate Entrepreneur Community) Track: Enterprise, Lean Impact Level: Beginner
Wednesday, October 23 2:30 pm - 4:00 pm	C2: The Innovation Strategy Playbook: Preparing Your Company to Support Innovation Tendayi Viki (Author, The Corporate Startup) Track: Enterprise, Government Level: All Levels	C3: Optimize, Grow or Catapult: Where to Target Your Organization’s Innovation Efforts Hattie Willis (Associate Partner, Rainmaking) Track: Enterprise Level: Beginner	C5: The Innovation Decision Tree: Creating Pathways to Advance Innovation Ed Essey (Director of Intrapreneurship and Incubation, Microsoft Garage) Track: Enterprise, Government Level: All Levels	C6: Getting Innovation Funded: Matching the Dialect of Investors to the Actions of Innovators (powered by SmartOrg) Ralph Morales III (Head of Innovation Practice, SmartOrg) Track: Enterprise, Government Level: Advanced, Intermediate
Thursday, October 24 9:00 am - 10:30 am	D3: Innovation Mindsets to Drive Organizational Change Oseas Ramírez Asaad (Partner and Board Advisor, Axialent.com and Zulu.vc) Track: Enterprise, Government Level: Advanced	D6: Envisioning the Future: Generating Bold Ideas for Maximum Impact Andi Plantenberg (Faculty, Lean Startup Co.) Track: Enterprise, Government, Nonprofit, Startup Level: Beginner
Thursday, October 24 2:00 pm - 3:30 pm	E2: Essential Habits for Innovation Teams Josh Berry (Co-Founder, Agility Works), Diana Kander (Co-Founder, Agility Works) Track: Enterprise, Government Level: Beginner	E3: Amazon’s Approach to Culture Change Wen Huang (Global Lead, Innovation Advisory, Amazon Web Services), Eric Tachibana (Head of Advisory for APAC, Japan, and China, Amazon Web Services) Track: Enterprise Level: Beginner	E5: Navigating the Complexities of a Global Economy: What’s Your Global IQ? Michael Landers (Founder, Culture Crossing, LLC) Track: Enterprise, Government, Nonprofit, Startup Level: Beginner
Friday, October 25 10:45 am - 11:30 am	F2: Accelerating Business Growth by Blending AI and Humans (Powered by New Engen) Udi Milo (Head of Product, Driver and Passenger Growth, Lyft) Track: Enterprise, Startup Level: Intermediate	F3: Employee = Founder: Building a Startup inside a Fortune 500 Company Max-Antonio Burger (Co-Founder and CEO, VEZA SUR Brewing Co.) Track: Enterprise, Government Level: Beginner	F4: Applying Lean Principles to Diversity, Equity, and Inclusion Ruchika Tulshyan (Author, The Diversity Advantage: Fixing Gender Inequality In The Workplace, ) Track: Enterprise, Government, Nonprofit, Startup Level: Intermediate	F5: Creating a Culture of Experimentation: The Mozilla Story Matthew Grimes (Head of Firefox Product Innovation, Mozilla), Diane Tate (Senior Program Manager, Mozilla) Track: Enterprise, Government, Nonprofit, Startup Level: Intermediate
Friday, October 25 11:45 am - 12:30 pm	G3: Reflecting on My Failure to Build a Billion Dollar Company Sahil Lavingia (Founder and CEO, Gumroad) Track: Enterprise, Government, Nonprofit, Startup Level: Beginner	G4: Hiring, Training, Retaining Entrepreneurs in Large Organizations Marvin Gross (Head of Emerging Solutions Business, HP), Scott Cooper (Vice President, Global Innovation, Molson Coors Brewing Company), Camille Chouan (Digital Transformation Program Lead, La Victoria Lab), Steve Liguori (Founder, Corporate Entrepreneur Community) Track: Enterprise, Government Level: Beginner	G6: Getting Leaders On Board: Don’t Let Your Innovation Program be Pronounced Dead on Arrival Ben Hafele (Lean Innovation Manager, Caterpillar Inc.) Track: Enterprise, Government Level: Beginner

Startups

Time	Breakout 1	Breakout 2	Breakout 3	Breakout 4	Breakout 5	Breakout 6
Wednesday, October 23 10:30 am - 11:00 am	A4: Lead to Thrive: Build Great Teams and Even Better Organizations Patricia Kennedy (CEO, Kennedy Spencer) Track: Enterprise, Government, Nonprofit, Startup Level: Intermediate	A5: Designing Gamified Experiences to Gain Customer Insights Ricardo Chen (CTO, Wisy), Min Chen (CEO, Wisy) Track: Enterprise, Government, Lean Impact, Nonprofit, Startup Level: All Levels
Wednesday, October 23 1:00 pm - 2:00 pm	B1: My Billion Dollar Mistake Hiten Shah (Co-Founder, FYI) Track: Enterprise, Government, Nonprofit, Startup Level: Beginner	B3: When to Invest in Sales and Marketing During Hypergrowth (Powered by New Engen) Steven Boone (VP of Revenue, Atrium) Track: Startup Level: Intermediate	B4: The Road to Startup Success is Paved in Pivots Kate Skavish (Chief Visionary Officer, Wave.video) Track: Startup Level: Intermediate	B5: The 8 Deadly Maladies of Rapid Experimentation Lukas Oberhuber (Group Chief Technology Officer, Simply Business) Track: Enterprise, Government, Nonprofit, Startup Level: Intermediate
Wednesday, October 23 2:30 pm - 4:00 pm	C6: Getting Innovation Funded: Matching the Dialect of Investors to the Actions of Innovators Track: Enterprise, Startup
Thursday, October 24 9:00 am - 10:30 am	D4: Cracking the Code on Startup Talent Sam Wong (Startup Advisor, Interim Co-Founder, Author, Execution Matters) Track: Startup Level: Beginner	D6: Envisioning the Future: Generating Bold Ideas for Maximum Impact Andi Plantenberg (Faculty, Lean Startup Co.) Track: Enterprise, Government, Nonprofit, Startup Level: Beginner
Thursday, October 24 2:00 pm - 3:30 pm	E4: Note to Founders: Don’t Flunk Cap Table Math John Richards (CEO and Founder, Startup Ignition) Track: Startup Level: Intermediate	E5: Navigating the Complexities of a Global Economy: What’s Your Global IQ? Michael Landers (Founder, Culture Crossing, LLC) Track: Enterprise, Government, Nonprofit, Startup Level: Beginner
Friday, October 25 10:45 am - 11:30 am	F2: Accelerating Business Growth by Blending AI and Humans (Powered by New Engen) Udi Milo (Head of Product, Driver and Passenger Growth, Lyft) Track: Enterprise, Startup Level: Intermediate	F4: Applying Lean Principles to Diversity, Equity, and Inclusion Ruchika Tulshyan (Author, The Diversity Advantage: Fixing Gender Inequality In The Workplace, ) Track: Enterprise, Government, Nonprofit, Startup Level: Intermediate	F5: Creating a Culture of Experimentation: The Mozilla Story Matthew Grimes (Head of Firefox Product Innovation, Mozilla), Diane Tate (Senior Program Manager, Mozilla) Track: Enterprise, Government, Nonprofit, Startup Level: Intermediate	F6: The Best Pivots are Painful: How We Saved Our Business by Sacrificing Our Assumptions Chris Guest (Chief Marketing and Growth Officer, Topology Eyewear) Track: Startup Level: Intermediate
Friday, October 25 11:45 am - 12:30 pm	G1: Brackitz Toy Story: Learning from Mistakes and Mental Models for Success Chris Cochella (Coach and Consultant at Sequoia Group/Co-Owner at Brackitz, ) Track: Startup Level: Beginner	G2: The Perils of Innovating after Achieving Product-Market Fit Rob Fan (Co-Founder and CTO, Sharethrough) Track: Startup Level: Beginner	G3: Reflecting on My Failure to Build a Billion Dollar Company Sahil Lavingia (Founder and CEO, Gumroad) Track: Enterprise, Government, Nonprofit, Startup Level: Beginner

Nonprofit and Lean Impact

Time	Breakout 3	Breakout 4	Breakout 5	Breakout 6
Wednesday, October 23 10:30 am - 11:00 am	A3: Lean For Social Impact: Innovating for Greater Impact and Scale (powered by the Stupski Foundation) Steve Nagai-Ma (Founding Partner, Flying Bird) Track: Lean Impact, Nonprofit Level: Beginner	A5: Designing Gamified Experiences to Gain Customer Insights Ricardo Chen (CTO, Wisy), Min Chen (CEO, Wisy) Track: Enterprise, Government, Lean Impact, Nonprofit, Startup Level: All Levels
Wednesday, October 23 1:00 pm - 2:00 pm	B6: Leading Innovation and Building Better Lives: Intercorp Latin America (powered by the Stupski Foundation) Eduardo Marisca (Digital Innovation, La Victoria Lab), Camille Chouan (Digital Transformation Program Lead, La Victoria Lab), Steve Liguori (Founder, Corporate Entrepreneur Community) Track: Enterprise, Lean Impact Level: Beginner
Wednesday, October 23 2:30 pm - 4:00 pm	C4: Lean Approaches to Fundraising and How to Optimize Your Donation Page (powered by the Stupski Foundation) Brady Josephson (Managing Director, NextAfter Institute for Online Fundraising) Track: Lean Impact, Nonprofit Level: Beginner
Thursday, October 24 9:00 am - 10:30 am	D5: Be the Solution: Use Lean to Solve Community Problems (powered by the Stupski Foundation) Katrina Medoff (Founder and Co-Director, Women's Weekend Film Challenge) Track: Lean Impact, Nonprofit Level: Beginner
Friday, October 25 11:45 am - 12:30 pm	G5: Big Problems Require Big Solutions: The Story of EARN (powered by the Stupski Foundation) Leigh Phillips (CEO, SaverLife by EARN) Track: Lean Impact, Nonprofit Level: Beginner

Lean Startup Conference