A5: Designing Gamified Experiences to Gain Customer Insights

October 23, 2019 at 10:30 AM

Presented by Ricardo Chen (CTO, Wisy), Min Chen (CEO, Wisy)

Experience Level: All Levels

Track: Enterprise, Government, Lean Impact, Nonprofit, Startup


Gamification is a powerful design technique to drive behavior in business, education, non-for-profit, and government settings. Learn to design gamified experiences to achieve different objectives, from motivating personnel to engaging with customers and understanding their behavior. Participants in this session will learn tactical strategies for using gamification and will gain access to the Wisy Platform to design and deploy experiences to unlock insights for sales, marketing, operations, and human resources.

Lean Startup Conference