E3: Amazon’s Approach to Culture Change

October 24, 2019 at 2:00 PM

Presented by Wen Huang (Global Lead, Innovation Advisory, Amazon Web Services), Eric Tachibana (Head of Advisory for APAC, Japan, and China, Amazon Web Services)

Experience Level: Beginner

Track: Enterprise


We all know that culture eats strategy for breakfast. We’ve seen companies with strong strategies but dysfunctional cultures fail time and time again, while companies with great cultures but uninspiring, me-too strategies flourish. Despite being so critical for success, culture is something that few of us understand how to build, lead and manage effectively day-to-day. In this workshop, Eric Tachibana, Amazon Web Services Global Capacity, Capability, and Culture Lead will walk through Amazon’s peculiar approach to culture. We’ll provide tangible examples from the field of how Amazon thinks about managing culture and propose a simple framework that any company can use to adopt a similar approach.

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