G1: Brackitz Toy Story: Learning from Mistakes and Mental Models for Success

October 25, 2019 at 11:45 AM

Presented by Chris Cochella (Coach and Consultant at Sequoia Group/Co-Owner at Brackitz, )

Experience Level: Beginner

Track: Startup


Brackitz Toys is an award-winning children’s educational STEM (Science, Technology, Engineering, and Math) building system whose products are designed to inspire creativity and learning through play with open-ended, connect anywhere toys. In this engaging and conversational case study, you’ll hear from Brackitz founder Chris Cochella about the behaviors and mental models that he attributes to both his successes and failures throughout his journey of building Brackitz. Discussion topics will include:

  • Why team psychological safety and a no-fear, low interpersonal-risk environment is critical for decision-making. 
  • Why entrepreneurial teams, despite following Lean Startup methods for validating market readiness, should occasionally make decisions contrary to the evidence. 
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