C3: Optimize, Grow or Catapult: Where to Target Your Organization’s Innovation Efforts

October 23, 2019 at 2:30 PM

Presented by Hattie Willis (Associate Partner, Rainmaking)

Experience Level: Beginner

Track: Enterprise


There are three main types of innovation: Optimize (how we execute our existing business); Grow (to new markets, or with new solutions for our existing customers); or Catapult (brand new, disruptive business models). Too often, it’s hard to know where to target your organization’s innovation efforts and each type has fundamentally different constraints, needs, tools, and metrics. This interactive workshop will help you understand the tools and capabilities required to effectively target your organization’s innovation efforts.

Lean Startup Conference