D1: Designing Experiments to Validate Your Product Idea (Powered by New Engen)

October 24, 2019 at 9:00 AM

Presented by Hugh Molotsi (Faculty, Lean Startup Co., Founder and CEO, Ujama), Hisham Ibrahim (Faculty, Lean Startup Co.)

Experience Level: Beginner

Track: Lean Startup Core Concepts


This Deep Dive Workshop is a part of the Core Concepts Track at the Lean Startup Conference. 

The Lean Startup (LS) faculty will use this time to build off of Wednesday’s Solution Discovery session to show you how to design experiments using LS methods. We’ll start with the definition of a Minimum Viable Product (MVP) and then run through an assumption mapping exercise. We’ll select a Leap of Faith Assumption (LOFA), write a hypothesis statement on how it could work, and then teams will design an experiment to test their selected LOFA.

Lean Startup Conference