F3: Employee = Founder: Building a Startup inside a Fortune 500 Company

October 25, 2019 at 10:45 AM

Presented by Max-Antonio Burger (Co-Founder and CEO, VEZA SUR Brewing Co.)

Experience Level: Beginner

Track: Enterprise, Government


Can an employee of a Fortune 500 company become a founder of a startup within that same company? It’s not easy but it is possible. Entrepreneurship is about harnessing an opportunity for a consumer need that could become the basis for a sustainable venture. What happens if you see that opportunity when working in a massive organization? How do you get started and what are the risks? In this case study, you’ll learn about the real-life experience of a founder inside of the Brewer’s Collective (the craft division of Anheuser-Busch). You’ll learn what it was like to get this startup off the ground and how Lean Startup methodology was the roadmap for success.

Lean Startup Conference