C4: Lean Approaches to Fundraising and How to Optimize Your Donation Page (powered by the Stupski Foundation)

October 23, 2019 at 2:30 PM

Presented by Brady Josephson (Managing Director, NextAfter Institute for Online Fundraising)

Experience Level: Beginner

Track: Lean Impact, Nonprofit

Description

Fundraising is hard. The motivation to give is often deep within us, people are being asked to donate more than ever, and companies and social impact organizations are blurring the lines of ‘good’ and the traditional nonprofit space. So what can nonprofits do to remain viable? To sustain? To grow? To innovate? This session will look at why lean principles are needed and how can be applied to fundraising and your donation page specifically. Then, you’ll be able to apply those lessons to your donation page in a hands-on discussion and group exercise. You’ll walk away with a framework for testing and ideas to improve your own donation page.

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