G6: Getting Leaders On Board: Don’t Let Your Innovation Program be Pronounced Dead on Arrival

October 25, 2019 at 11:45 AM

Presented by Ben Hafele (Lean Innovation Manager, Caterpillar Inc.)

Experience Level: Beginner

Track: Enterprise, Government


Many of us know the tools and techniques of Lean Startup and Design Thinking, but we fail to correctly position these approaches for senior leadership, making our innovation program proposal dead-on-arrival.  In this case study we will review the essentials for generating buy-in among senior leaders and establishing a framework that meets their needs. Topics will include:

  • How to position Lean Startup for senior leaders
  • How to track innovation project progress
  • Funding innovation projects
  • Tracking a portfolio of projects
  • Framing success and failure
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