F6: The Best Pivots are Painful: How We Saved Our Business by Sacrificing Our Assumptions

October 25, 2019 at 10:45 AM

Presented by Chris Guest (Chief Marketing and Growth Officer, Topology Eyewear)

Experience Level: Intermediate

Track: Startup


The one thing nobody tells you about pivots is how much they hurt. In fact, from years of experience in the trenches, I’d go as far as to say that if your pivots are not particularly painful, you’re probably not pivoting properly! This case study for Topology Eyewear challenges many popular assumptions about pivots, and provides four specific case study examples of major pivots we attempted. Both successes and failures are represented, with important learnings for intermediate to advanced LSU practitioners of all forms.

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