B4: The Road to Startup Success is Paved in Pivots
October 23, 2019 at 1:00 PM
Experience Level: Intermediate
Thanks to statistics, it’s no secret that most startups fail and that most successful startups go through a massive pivot at least once. Wave.video is a thriving social video-making platform that empowers marketing professionals to create engaging videos and ads in minutes. But the road to getting there was paved in pivots. In this interactive case study, you’ll learn about Wave.video’s lean pivot process and have the opportunity to discuss important questions such as:
- How can you tell when it’s time to pivot?
- How important are metrics to guiding your decision to pivot?
- What tools or strategies can you implement to ensure your pivot will be a success?