B3: When to Invest in Sales and Marketing During Hypergrowth
October 23, 2019 at 1:00 PM
Experience Level: Intermediate
When it’s done correctly, investing in Sales and Marketing can accelerate your business’ growth and define your competitive advantage. But when you’re just getting started, there is no single channel that can yield predictable growth. In this Case Study, you’ll hear from Steven Boone, Atrium’s VP of Revenue & Growth, as he discusses strategies for aligning Sales and Marketing with your growth strategy. Based on his personal experience at Atrium and BloomReach, he’ll share stories of both successes and failures he faced when scaling up scrappy growth teams and turning them into well-oiled machines.