Tien Tzuo

CEO and Founder


Tien Tzuo is the founder and CEO of Zuora (NYSE: ZUO). Beginning in 2007, Tzuo evangelized the shift to subscription-based business models coining the phrase “Subscription Economy.” In an effort to empower this new economy, Tzuo built a patented and award-winning subscription management platform capable of powering any subscription business. Tzuo was one of the ‘original forces’ at Salesforce, joining as employee number 11 where he built its original billing system, later serving as chief marketing officer and chief strategy officer.

He is the author of the best selling book “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It,” reviewed by the Wall Street Journal, LA Times and USA Today. Tzuo has been featured in Forbes and Fortune, and interviewed on CNBC, Mad Money and Sky TV. He was named Entrepreneur of the Year by EY in 2016, CEO of the Year by The Silicon Valley Business Journal in 2018, and a CMO of the Year finalist by the CMO Council and BusinessWeek Magazine. Tzuo holds a BS in electrical engineering from Cornell and an MBA from Stanford and is currently on the Board of Directors for Network for Good and Sailthru.