Written by Jennifer Maerz, Contributing Editor of Lean Startup Co.
Wanna learn how the pros conceived of and tested their MVPs at Google, Nissan, Farmgirl Flowers, Meeteor, and Carbon Five? Looking for some inside intel on constructing a data-informed product cycle from a respected expert?
August Lean Startup Night
Thursday, Aug. 25, 6-8 pm
Our Lean Startup Night series continues with a meetup themed around correctly testing those MVPs on the way to product/market fit. We’ll hear from a panel of digital product pros, including Megan Neese (Nissan), Tanya Koshy (Facebook / ex-Google) and Courtney Hemphill (Carbon Five). They’ll share their techniques for (and learnings from) testing those early MVP hypotheses, and case studies that’ll be valuable in thinking about both new and mature offerings, with moderator Jennifer Maerz (Lean Startup Co.). Join us at the Nasdaq Entrepreneurial Center in San Francisco for this chance to network with like-minded entrepreneurs, crack the codes around testing MVPs, and snack on some delicious beer and pizza as part of the monthly Lean Startup Night series.
August Webcast: How Farmgirl Flowers & Meeteor Launched Their Lean Startups
Wednesday, Aug. 31st at 10 am PT / 1 pm ET
In 2010, Farmgirl Flowers’ Christina Stembel quit her gig at Stanford to launch a startup aimed at personalizing the cookie-cutter flower delivery industry. Her locally-sourced, artistically arranged, and totally gorgeous bouquets took off with a customer base craving naturally vibrant flowers. Now Christina is a successful founder who has grown her business from a bike-delivery service in San Francisco to a national destination for on-demand bouquets picked from American farms.
Christina is one of two female founders we’ll be chatting with in our next Lean Startup webcast focusing on the specific strategies of next level CEOs. Our other guest on Aug. 31st is Mamie Kanfer Stewart, who is doing the brave work of killing off unproductive meetings through her company Meeteor, which helps organizations use meetings to drive productivity and collaboration rather than being massive time and soul-sucks.
The two founders will talk with Lean Startup expert Aubrey Smith about the companies they’re building and the Lean Startup methods that helped them get their businesses off the ground.
September Webcast: Combining User Centered Design & Lean Startup to Build Better Products with Laura Klein
Thursday, Sept. 15, 10 am PT / 1 pm ET
Most companies trying to incorporate Lean Startup into their product development process run into similar issues. There’s the question of where good design, user research, and product management fit into the Build, Measure, Learn loop. There’s the challenge of building something people love while shipping code 50 times a day. How do you build something great today while also planning for what to build tomorrow? And should you focus on user acquisition or making your current users happy?
Bring your questions, problems, and frustrations to this webcast with product expert Laura Klein. She’ll help you figure out how to create a user-centered, data-informed product cycle that lets you build, measure, and learn more effectively.
September Summit: Lean Startup Labs Detroit
Tuesday, Sept. 20, 4 pm CT
Lean Startup Labs is bringing our specialized summit series—and panel of esteemed experts—to Detroit on Tuesday, Sept. 20 for a focused afternoon and evening of workshops, networking, and discussions around building and growing a business. Check out the lineup & grab your ticket here.
Want more? Don’t forget to register for Lean Startup Week Oct. 31-Nov. 6 in San Francisco, when we combine all the big picture learning and granular problem-solving activities with a week of dedicated networking opportunities.