Author: Hugh Molotsi

Falling in Love with the Problem, Part 2

It’s human nature to fall in love with the first idea we come up with to solve a problem, but that very tendency can prevent us from generating truly delightful solutions. When faced with a…

What’s Better than Brainstorming?

In the innovation process, one of our earliest activities is ideation, i.e. collecting many ideas so we have several viable alternatives for solving the problem. A common practice is to schedule a brainstorming session where…