Author: Jordan Rosenfeld

Disrupt the Business Model, Not the Business

Wouldn’t it be nice if companies could keep doing the same things over time and maintain the same level of success? The reality is, most companies will eventually need to choose disruption to their structure,…

How to Use Lean Startup as a Growth Marketing Tool

Successful entrepreneurs know that simply attracting customers to a business is not enough to ensure success. Instead, startups need to determine how to attract and keep the right customers over time. Pam Webber, Chief Marketing…

Framing the Work to Encourage Experimentation

Jeff Gothelf and Josh Seiden are rock stars in the Lean UX world, and the designers, strategists, and co-authors are back with a new book, “Sense & Respond: How Successful Organizations Listen to Customers and…

Self-Reflection is the Key to Good Product Design

Written by Jordan Rosenfeld, contributor for Lean Startup Co. Editor’s note: We’re offering excerpts of talks from select speakers who delivered keynotes at Lean Startup Week 2016 in San Francisco. These pieces are a combination…