Hani W. Naguib | Cairo

Founder & CEO


Hani W. Naguib is a business design practitioner based in Cairo, Egypt. He applies the unique combination of design’s holistic view and business rational to guide mindsets create customer centric business model innovations.

He founded NOVUS to become the first knowledge and business design studio in the MENA region that is dedicated to support the evidence based innovation and entrepreneurship efforts of startups, SMEs and corporates.

Hani is an avid student of business design and has been conducting advanced research on the topics of Evidence Based Entrepreneurship, Jobs To Be Done and Design Thinking with the sole intent to develop a clear value creation framework.