Ji Hae Choi

Consultant for Usability, UX Design and Design Thinking

Ji Hae studied Visual Communication Design and worked as a designer in Seoul before she came to Germany and graduated in Communication Design with focus on usability. Since 2002, she has been involved in startups and also founded some startups on her own. Since using the agile method Scrum for her diploma thesis, she is also an advocate of the agile mindset. Since 2017, after stepping down from her food startup, she has become more focused on UX design and design thinking.