Ralf Westbrock has been leading product efforts in international product companies for more than 10 years, collecting a broad variety of experiences running and co-designing different products as well as organizational structures and methodologies.
In 2010 he became an entrepreneur. While pushing his own startup ideas, he quickly understood the leverage of Lean Startup methodology for Product Management and New Business Efforts in established companies.
Since 2012 he has been helping corporates and startups as interim manager, coach and consultant. Apart from his activities at str84wd Products, Ralf has co-founded the Lean Startup Meetup Munich as a platform for Munich startups and professionals to share insights and help each other. Ralf has been a serial coach and mentor at various startup programs such as Google Launchpad, Burda Bootcamp, MediaLab, ClimateKIC.