Alexandra Renner

Startup Lead R&D

BMW Startup Garage

Alexandra Renner is Startup Lead at the BMW Startup Garage. She is responsible for all projects within BMW’s R&D division.

The BMW venture client approach offers startups direct access to a premium client and its network to foster and accelerate innovation. Therefore, the BMW Startup Garage is a startup‘s gateway into the multi-trillion dollar automotive industry. The startups get their first premium venture client while BMW benefits from the innovations from the startup economy.

Alexandra leads all R&D related scouting activities as well as matching startups with internal BMW customers. During her studies at the TU Munich and the entrepreneurship scholarship Manage&More, she experienced first hand the challenges of starting a company. With her startup Viscopic she applied Augmented Reality technologies in the corporate world.