Category: Startups

Applying Lean To Marketing And Brand Strategy

We recently hosted a webcast conversation between Lean Startup Co. Faculty Member Elliot Susel, and Jessica Korthuis, Founder and Chief Brand Strategist at SOHUIS, to discuss how you can incorporate lean into your marketing and…

How To Build A Nonprofit Using The Lean Startup

Kris Newcomer is the first to admit that she became the Executive Director of The Firefly Sisterhood — a non-profit organization that connects women recently diagnosed with breast cancer with inspirational survivors — by being…

Lean Startup In The Hard Sciences: Part Three

We recently hosted the third webcast episode of a mini-series we’re doing with Rhapsody Venture Partners on Lean Startup in the hard sciences where we spoke with Jason Whaley from Rhapsody and Chris Thoen, former…

Applying Business Lessons to Everyday Life

This week we’re featuring a conversation with Noam Wasserman, author of the bestselling book The Founder’s Dilemma and Life Is a Startup. Noam shares his experiences about the overlap in founder and life lessons, as…

Innovate Better By Listening To Your Customers

We recently hosted a webcast conversation between Sonali and Elliot focused on innovation and why it’s so important to speak to your customers early and often. Don’t have time for the full webcast now? Catch…