Lean Startup and the Modernization of Dun & Bradstreet

In this webcast, we’ll chat with Dun & Bradstreet CMO Rishi Dave about how he’s modernized the 173-year old brand by redefining customer development, internally and externally.
Rishi is Chief Marketing Officer at Dun & Bradstreet. Rishi joined Dun & Bradstreet in February 2014 from Dell where he was Executive Director of Digital Marketing. In that role, Rishi had global responsibility for implementing marketing, lead generation, media, and content strategies for Dell.com, social media, communities, and mobile. He also managed the digital support of Dell’s events. Prior, Rishi led Dell’s global web analytics strategy and worked on Dell’s CEO level strategy as part of Dell’s Corporate Strategy group.

Rishi has spent his career in the technology industry with marketing, business development, and consulting roles at Rivio, Inc., Trilogy Software, eBay and Bain & Company. Rishi holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School, University of Pennsylvania.