Lean UX for Growth
Growing users, or customers, no longer belongs to marketing. It’s now an emerging practice, and a skill set that everyone on a product team should understand.
Lean Startup advisor and speaker Laura Klein joins us to discuss how to design for product growth, and create a user experience that converts visitors into users. She’ll discuss three drivers of growth mentioned in The Lean Startup, and how they affect product and design strategies. Whether you’re a product manager, designer, engineer, or marketing executive, this webcast will help you understand where your users come from, how they find your products, and how to encourage more of them to visit.
Building Better Learning Tools By Learning From Your Customers
We recently hosted a webcast conversation between Chris and Marilyn focused on how the desire to find better engineering toys for his son turned into an idea to create a…
Read It.The Skinny on Lean Publishing
Lean Startup Co. Faculty member Hisham Ibrahim and Leanpub Founder & CEO Peter Armstrong discuss the parallels between books and startups, and how going Lean can help authors overcome the…
Read It.Name The Category, Own The Market
Christopher Lochhead values standing out over fitting in. He wants entrepreneurs to create markedly different products, not just better versions of old standbys. His #1 charting podcasts, “Follow Your Different”…
Read It.