Leveraging Tech to Improve Customer Communication
Jeff Gothelf, organizational designer and co-author of the best-selling Lean UX and the forthcoming book Sense and Respond, joined us on for a conversation about leveraging technology to improve customer communication.
As consumers come to expect 24/7 responses from businesses, the companies that embrace continuous communication with customers gain a competitive edge. Jeff will discuss his insights on the value of platforms that enable real-time responses. He’ll also explain why management should support cross-functional development between product strategy, development, and design teams.
Decision Framework: Falling in Love With the Problem, Part 1
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How In-Depth Customer Interviews Drive Innovation and Culture at Caterpillar
Ben Schmuck of Caterpillar Ben Schmuck is a lean innovation manager at Caterpillar, where he accelerates an eclectic portfolio of early-stage innovation projects focused on revenue growth. Ben has coached…
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Creating an Environment for Organizational Transformation
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