It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this webcast, Amy Jo Kim, social game designer, entrepreneur, and startup coach gives us a peek into what she’ll be talking about at The Lean Startup Conference. Based on her successful coaching program, she’ll discuss design hacks that can help you find and delight your aspirational audience.

In this webcast you’ll learn:
  • How to inject early product design with game design smarts
  • What differentiates genre-defining products
  • Design hacks that will delight your prospects


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