Webcasts

WEBCASTS

 
Lean Startup Co. produces monthly webcasts, featuring Eric Ries and other experts who share advice, case studies and more. Sign up for our newsletter (on the right-hand side of the page) to learn about topics for new and existing Lean Startup practitioners seeking startup or enterprise advice.

If you’re looking for our conference videos, check out our YouTube channel here.

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PAST WEBCASTS:

The Skinny on Lean Publishing

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Lean Startup Co. Faculty member Hisham Ibrahim and Leanpub Founder & CEO Peter Armstrong discuss the parallels between books and startups, and how going Lean can help authors overcome the psychological barriers to writing in order to create an MVP, publish early, iterate based on feedback from early readers (adopters), and ultimately, publish a successful book.

Don’t miss our companion blog below where we further explore how authors can more easily build community, test ideas in real time, and release books that readers want to support by putting Lean Startup practices into play.

“You can test the market for a book before you've even written a word.” [email protected] Click To Tweet

If you’d like to read the full transcript of Hisham Ibrahim’s conversation with Peter Armstrong, you may download it. 

Using Lean Publishing to Release Books Your Customers Want

When we think about book publishing, we often imagine the slow-moving processes of the past. An author toils away on a project for years, working off an idea pitched to an editor, hoping that there’s an audience invested enough in its premise that they purchase it by the time the writing’s done.

Of course, there are more innovative ways to approach publishing, methods Eric Ries and other authors have been publicly testing, thanks in part to such platforms as Leanpub and Kickstarter. By putting Lean Startup practices into play, authors can more easily build community, test ideas in real time, and release books that readers want to support.

We focused on the practicalities of Lean Publishing in a recent webcast conversation between Lean Startup Company Faculty member Hisham Ibrahim and the co-founder and CEO of Leanpub, Peter Armstrong. Here is the quick lowdown on Lean Publishing, below are the highlights of Peter’s tips and tactics.

It’s an Excellent Time to Publish Lean

As CEO of an eBook company, Peter says our current era offers amazing publishing opportunities. “Books can go from having commoditized margins with returns, shipping, [and] physical stores to having software margins with no marginal costs, [and] millions of customers with computers, billions with phones.” He says we’re shifting away from industry models burdened with barriers to entry and toward using data and customer feedback to lead the way.

Making Lean Startup Part of Your Book Publishing Practice

At its core, Lean Publishing is about figuring out if there’s a market for your book, says Peter,  and discovering what clicks with your audience. You’re getting your ideas in front of people so you can iterate based on what you’re learning.

“You can test the market for the book before you’ve even written a word,” he says. “Put up an attractive landing page and see if people sign up.” By using Lean Startup you’re not just revising for your editor, you’re out there in the public developing the arc of your product with the people most eager to consume it. “You want to measure, is there even a market, or can I reach that market?” Peter says.

Both Leanpub and Kickstarter offer potential customers a synopsis of what you’d like to publish, and you can test directly whether people are willing to pay for that project. “You get an idea roughly of your total addressable market or what portion of it you can reach,” Peter says.

Once you have an understanding of your audience, he says, you can start writing—and then ship quickly, as you would any other MVP. “You should ship your first version of the book for your MVP when you’re kinda embarrassed by it still,” he says. “I recommend you ship when you think you could…save an extra one or two hours of time.” He says typically a one to three chapter book offers an author the opportunity to save time by iterating in real time. You can show a book of that length to both a novice and an expert in the field and get their feedback, and then publish often and gather more feedback.

“Keep releasing, keep iterating, getting feedback from readers, find out what works, what doesn’t, produce new versions,” Peter says. “This process can go as long as you need it to. Typically, we expect that when people use Leanpub, for example, they iterate in public for months.”

Sales are Just one Marker of Success, Engagement is Another

Obviously money helps define success when it comes to publishing, but Peter says engagement is another key factor to watch. “Some authors have set up their own private forums like mailing lists,” he says. “Lots of people engage with them on social media, Twitter, email, so as an author, you can tell when your publishing in-progress is disconnecting with people or not—first from the sales, [then] qualitatively from the type of engagements from your reader.”

Don’t Worry About Being an Expert at the Outset: Iterate as You Learn

Peter says generally the first step towards Lean publishing is writing a blog. But from there, his advice shifts into what not to do. Don’t worry that you’re not an expert just yet. “Lots of people who have written successful books on Leanpub aren’t world experts in their field,” he says. Instead, focus on whether you have something you’re passionate about sharing with people.

Once you start writing, he adds, publish sooner rather than later. “If wondering if you should publish or not, chances are you should have published,” he says, adding that the importance of building community as you go can’t be overstated.

This is especially true when it comes to niche topics. Books that wouldn’t make it to market with the big publishers of the past do really well on Leanpub, Peter says, because they reach and build the communities most interested in these subjects as they’re being written.

Don’t Spend Time Worrying About People Stealing Your Ideas

If you release nascent ideas into the world, there’s always a chance that someone else will notice and run with them. Peter says that it’s no different with publishing than it is with startups. Success doesn’t come from strong concepts alone—you need a community listening to what you’re saying. “If the only thing that helps you is your initial idea and you’re not going to execute better, and you’re not gonna build a community around your work, who cares?” he says. “The insecurity that nobody cares is the bigger fear…. what if no one wants to steal your idea?”

He adds that the Internet has a good memory, so getting those rough ideas out there early, iterating upon them, and building a community offers some insurance that you’ll be the pioneer in the public’s eyes, and those copycats will be the derivative ones.

Thank you to Jennifer Maerz for contributing this piece. Give us a shout out on Twitter @leanstartup and let us know what you thought of our non-traditional Lean Startup piece.

 



Beyond Grassroots: Securing Leadership Buy-In (Part 1)

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In Part One of this two-part series Lean Startup Co. Senior Faculty Lead Marilyn Gorman and Dr. Tendayi Viki discuss why it’s critical for corporate intrapreneurs to secure leadership buy-in and the version of Lean Startup that’s right for your organization.

Be sure to check out our companion blog below where we dive deeper into six key steps on your path to securing buy-in, including: who to ally with, the right questions at the right time and diversifying the business model.

“Yeah, I’m happy to take a risk -- as long as nobody screws up.” [email protected] on change-resistant leadership culture. Click To Tweet “What's really true about culture is that it represents what people are embarrassed to do in public.” [email protected] Click To Tweet

If you’d like to read the full transcript of Marilyn Gorman’s conversation with Tendayi Viki, you may download it. 

Six Steps to Secure Lean Startup Buy-In

We regularly get questions from our community about scaling entrepreneurial ideas from the individual to the larger organization. We hear from the lone wolves out there who dream of the day when everyone is speaking the same Lean Startup language, when their companies are testing more ideas and responding faster to customer needs. These pioneering folks often want to know, “Where should we start?”

We’ve turned this common question of Lean Startup buy-in into a webcast discussion with Lean Startup Co. Senior Faculty Lead Marilyn Gorman and The Corporate Startup co-author Tendayi Viki. You can watch the webcast video and read the full transcript of their conversation. Or, if you’re just here for the takeaways, we have you covered with six things you can do to secure buy-in, based on part one of this conversation.

Ally Yourself With Early-Adopter Leaders

Viki believes that every organization has at least one early-adopter leader. This is the person to identify early on—someone who can go to bat for you with the senior leadership down the line. It’s vital to partner with people who can help you get, and then amplify, that early win. Viki says the first win may be more incremental than transformational to start, but it helps set a precedent that using Lean Startup methods can deliver results.  

“An early adopter is the kind of leader that will let you fumble around, mess it up, and figure it out within the context of the organization because they truly believe in the ideas and the principles that you’re actually practicing,” says Viki. Once you gain momentum testing your ideas, this leader helps celebrate these successes in the larger organization and helps recruit more people to work on projects, slowly and incrementally transforming the organization.

Figure Out What Works Best for Your Company

Regardless of your passion for Lean Startup—or any innovation methodology, really—your excitement will fall on deaf ears if you rely on jargon. Understand the language and context of ideas that will resonate most with your organization and build your case from there. “This is not a religion,” says Viki. “There is a version of the Lean Startup methodology that works for different organizations.” Working with that early adopter can help you decipher what will and won’t fly when you try and implement a Lean Startup practice—which in turn will strengthen longer term conversations with senior leadership, many of whom won’t be sold on buzz words alone.

Foster a Culture Where It’s Ok to Be Embarrassed

As Viki rightly points out, having a solid entrepreneurial culture doesn’t boil down to bringing foosball tables and bean bag chairs into the office. It’s about demonstrating that people should take chances doing things they’re embarrassed to do in public—such as failing in front of their coworkers, and asking questions that help everyone better understand the problem you’re trying to solve.

“I remember having somebody tell me, ‘Oh, I can’t ask my manager questions about the outcome that they want because they’ll think I don’t know how to do my job. They’ll think I’m stupid,’” Viki says. “And of course, my response is, ‘Well how much more stupid do you look if you get it wrong?’”

He adds that lasting change comes only when leaders rethink what they’re incentivizing in teams—shifting from revenue-based rewards to rewarding behaviors.

Ask the Right Questions at the Right Time

Viki explains that innovation succeeds when you’re creating products people want based on a sustainable, profitable business model. “Before you find all of those things,” he adds, “questions about scale and five-year projections are the wrong questions to ask.”

Instead he suggests making better decisions based on questions that help answer if you’re moving in the right direction in the first place. Look for different types of evidence, he adds, and be willing to have your hunches and guesses challenged by data.

As one example, he says, “Tell your teams, ‘Right now, I don’t care how much money this is gonna make in five years, I just want to know if there’s a market for this thing at all. Does anybody care? Is this gonna deliver value to anybody? And I’m not gonna give you three-and-a-half million to make the product, I’m gonna give you 10 grand to figure that question out. And if you come back to me and say there isn’t a need, and here’s the evidence that there isn’t a need, that’s fine. We’re failing for 10 grand.”

Work at this level of questioning first, before worrying about scale, says Viki. Step one is “figuring out all the moving parts and the risks, and dealing with all the assumptions.”

Make Sure Your Innovation Initiative Aligns with the Company’s Strategic Goals

If the project you’re working on isn’t aligned with the company’s strategic goals, Viki warns, it’s dead on arrival. He suggests asking questions like, “What is our vision of the future? And how do we plan to use innovation to respond? What kind of things do we want to solve for? What kind of customer market/emerging trend do we want to use innovation to solve for?” The answers to these questions create the guard rails for teams to ideate within. “Then the teams know that they’re working on something that their leadership is thinking about taking to scale,” says Viki, “rather than to say, “We need an innovation lab. Get me some startup guy. Alright startup guys, welcome, now go work on some cool stuff.”

Start Diversifying at the Business Model Level

Stop thinking about your company as a portfolio of products and services, Viki says, and start diversifying at the business model level. In order to do that, he says leaders need toolboxes that allow them to track the progress of their innovation portfolio. These tools should help them understand the exact cost of the experiments they’re funding. “[They can] decide to double down on [some] projects and stop other projects, now [that] they feel they have the same control over their investment decision-making that they do over the core.”

Senior leadership should be investing in the future, he adds, by incentivizing innovation strategies and balanced portfolios. “That’s how you start to hold leaders accountable,” Viki says, “because if they’re thinking about that, then they can then turn around and start working collaboratively with their innovation teams.”

In the end, making this leap toward sustainable entrepreneurship can be scary. As Viki points out, investing in innovation means taking risks (and losing money that shows up on those P&L reports). But the flip side is a company that remains static, and short-lived projects that suffer from high mortality rates.

“Innovation doesn’t really become successful until the company launches it and scales it,” says Viki. And when it is scaled, he adds, you’re able celebrate what you’re doing out in the open, as your work becomes part of the company’s strategic focus. “You’re not having to constantly politicize, cajole, beg, plead … in order to be successful in terms of innovation.” Getting that early buy-in in the first step in systematizing entrepreneurship throughout your organization.

Thanks to Jennifer Maerz for contributing this piece. Want more on Leadership Buy-in? Check out Part Two Three Practical Approaches to Leadership Buy-In.

 



How a 3-Person Team Practicing Lean Startup Helped the Federal Government Avoid Spending $200,000 and Hundreds of Hours a Week

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Brian Wood leads a group called the Digital Attack Team at the National Geospatial-Intelligence Agency (NGA). NGA provides intelligence for policymakers, the military, and first responders in the U.S. Department of Defense. Brian and his team had a big task: Build a tool that incorporates artificial intelligence (AI) to help the agency do its work better. This is the story of how Lean Startup Co. helped the Digital Attack team to utilize Lean Startup methodologies to discover and solve the root problem, in record time, at a fraction of the cost.



Lean Startup Supports Paths to Climate Action

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This is post 11 in our 13-part Lean Startup Co. Education Program series. A curated collection of pieces designed to cover topics ranging from cross-functional teams, to embracing failure, complete with real-world stories from our diverse roster of clients and insights from our Lean Startup Co. Labs Faculty.

In this webcast we’ll discuss how large enterprises can make climate action a part of their core business, not just wishful thinking or feel-good philanthropy. Join Boris Grinkot of Paths to Action, and Heather McGough, Co-Founder of Lean Startup Co. to discuss how principles of Lean Startup, discovery, “can vs. should,” and human-centered design play a key role in aligning climate action with strategy and market success, and how Lean Startup practitioners can use their expertise and corporate leverage to become sustainability champions, and make climate action part of their “day job.”

Yesterday we shared a blog and a webcast about Lean Startup as a National Security Imperative. Rapid iterative experimentation followed by validated learning is not new to military organizations. Both the American Navy and the German Army used experimentation to gain the military advantage. 

If you seek to bring the entrepreneurial spirit to your large, complex organization, Lean Startup Company can help. We offer live and virtual training, coaching and consulting to empower people and companies to solve their own problems using entrepreneurial management, no matter their industry, size company, or sector of the economy. Email us.

 



Lean Startup a National Security Imperative

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This is post 10 in our 13-part Lean Startup Co. Education Program series. A curated collection of pieces designed to cover topics ranging from cross-functional teams, to embracing failure, complete with real-world stories from our diverse roster of clients and insights from our Lean Startup Co. Labs Faculty.

Rapid iterative experimentation followed by validated learning is not new to military organizations. Both the American Navy and the German Army used experimentation to gain the military advantage. The Germans did it with motorized warfare to develop a doctrine (business model) that enabled them to defeat France and Britain in weeks in 1940. The American Navy used it bring about aircraft carriers and displace battleships. The 1920s-30s were a period of high technological uncertainty just like what we face today with the advent of AI and quantum computing. DoD Agencies still consider the concept of Lean Startup as only suited for commercial enterprises, when in fact they have used the same principals before and need them again today.

Join Erwin Godoy, Former Special Advisor for Innovation to the Director of Plans and Program, and Heather McGough, Co-Founder of Lean Startup Co., who started the Labs Education Program serving corporations, government agencies, Heather McGough, Co-Founder of Lean Startup Co., who started the Labs Education Program serving corporations, government agencies, and nonprofits.

Today we also wrote about Lean Startup as a National Security Imperative. Military organizations have been using these concepts for almost a century now, and the historical use of and current need for Lean Startup methods in U.S. defense offers several lessons for entrepreneurs and enterprises alike.

If you seek to bring the entrepreneurial spirit to your large, complex organization, Lean Startup Company can help. We offer live and virtual training, coaching and consulting to empower people and companies to solve their own problems using entrepreneurial management, no matter their industry, size company, or sector of the economy. Email us.



Netflix and Lean Startup Experimentation

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This is post five in our 13-part Lean Startup Co. Education Program series. A curated collection of pieces designed to cover topics ranging from cross-functional teams, to embracing failure, complete with real-world stories from our diverse roster of clients and insights from our Lean Startup Co. Labs Faculty.

In this webcast Jim Cook, current CFO of Mozilla, discusses his instrumental experience in running many of the early Netflix experiments. There were challenges every day and data collection was rigorous. He will be interviewed by Lean Startup Co. Corporate Education Program faculty member, Hugh Molotsi.

Today we also covered, What We Can Learn From How Netflix Mastered 24-Hour Disc Shipping. Netflix began as a shoestring startup bolstered by a group of passionate entrepreneurs with a crazy idea, and persistent Lean Startup experimentation ensured the company didn’t fail.

If you seek to bring the entrepreneurial spirit to your large, complex organization, Lean Startup Company can help. We offer live and virtual training, coaching and consulting to empower people and companies to solve their own problems using entrepreneurial management, no matter their industry, size company, or sector of the economy. Email us.



Enterprise Transformation the Lean Startup Way w/ Eric Ries & Marilyn Gorman

When: Wednesday, October 11, 2017 at 10:15am PT / 1:15pm ET.
Featuring: Eric Ries and Marilyn Gorman, Senior Faculty at Lean Startup Co. Corporate Education Program.
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Join Eric Ries & Lean Startup Co. Education Program senior faculty member Marilyn Gorman as they offer a preview of the tactics they’ll be sharing in a hands-on workshop at Lean Startup Week. During this webcast, they’ll offer some of the processes and strategies necessary to make the leap into a Lean Startup journey on a big scale, with concepts tied to Eric’s new book, The Startup Way.



Getting Your “Old School” Company to Embrace a New Innovation Strategy (LSW2017 Panel Preview)

When: Monday, October 9, 2017 at 10:15am PT / 1:15pm ET.
Featuring: Amee Mungo, Client Leadership at GoKart Labs and James Warren, Founder at Share More Stories and Senior Director of Brand Strategy at JMI.
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In this webcast Amee Mungo (GoKart Labs) and James Warren (JMI) will preview their Lean Startup Week panel discussion on Getting Your “Old School” Company to Embrace a New Innovation Strategy. This particular topic came up multiple times in our Lean Startup Co. customer discovery calls, and we’re excited to have such an esteemed group offering tips from the battlefield on the concrete steps, tactics, and approaches that will help turn short-term visions of entrepreneurship into long-term systems of innovation that even the most bureaucratic of organizations can follow. The webcast will be moderated by another Lean Enterprise expert, Stacy Conlon, Director of Business Development at Lean Startup Co.



Lean Product Management with the Experts

When: Tuesday, October 3, 2017 at 10:15am PT / 1:15pm ET.
Featuring: Bruce McCarthy, Founder & CEO at UpUp Labs and Dan Olsen, Senior Faculty at Lean Startup Co..
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In this webcast previewing material from their Lean Startup Week workshops, Bruce McCarthy and Dan Olsen share their Lean Product expertise. Specifically, they’ll discuss the development of a new breed of product roadmap (based on Bruce’s new book, Roadmapping Relaunched: Setting Product Direction While Embracing Uncertainty) and a simple but effective process for achieving product/market fit, with advice from Dan’s book, The Lean Product Playbook.



Using Lean & Design Thinking to Increase Impact in the Social Sector

When: Tuesday, September 19, 2017 at 10am PT / 1pm ET.
Featuring: Amy Ahearn, Innovation Manager at Acumen; Shalu Umapathy, Managing Director & Location Lead at IDEO.org; and Ann Mei Chang, Executive Director at Lean Impact.
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In this preview of their Lean Impact sessions at Lean Startup Week, three thought leaders in the social sector share their strategies for how non-profits, social enterprises, and donors can move faster, reduce risk, deliver more effective solutions, and achieve greater scale when delivering solutions for the world’s most vulnerable communities.



Using Product Analytics to Move Fast in Enterprise Companies

When: Thursday, August 17, 2017 at 9am PT / 12pm ET.
Featuring: Justin Bauer, VP of Product at Amplitude and David Binetti, Senior Faculty with Lean Startup Co. Corporate Education Program.
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(Partner Webcast) Product leaders at enterprise companies face a variety of challenges to moving fast. They come up against issues such as a lack of urgency to learn, decision making formed by opinions instead of metrics, and a lack of accountability to and ownership of metrics. In the current “age of the customer,” making decisions and iterating quickly is critical to staying competitive. Justin Bauer, VP of Product at Amplitude, will discuss how leading product organizations are using product analytics to spur innovation and increase decision velocity. By decentralizing decision-making and using metrics to ensure alignment and accountability across large teams, enterprise companies can use product analytics to empower those closest to customers’ problems.

Justin will be interviewed by David Binetti, a Senior Faculty member with Lean Startup Co. Corporate Education Program and a six-time entrepreneur.

Registered emails will be shared with Amplitude.



Lean Enterprise: How to Systematically Spur Growth and Increase Innovation in Large Organizations

When: Wednesday, May 3, 2017 at 8am PT/11am ET/4pm BST/5pm CEST.
Featuring: Tendayi Viki, strategy & innovation consultant and author of The Corporate Startup and Janet Bumpas, Managing Director of StartupBootcamp/Innoleaps.
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For many established organizations, the problems are clear: disruption from more nimble startups, waterfall processes that waste time and resources, and a culture that rewards playing by inflexible rules over running customer-driven experiments. The solutions are less obvious. How do organizations launch and scale internal startups? How do you systemize intrapreneurship? How should you change the way you hold employees accountable to encourage continuous innovation?

Our Lean Enterprise experts Tendayi Viki and Janet Bumpas have actionable solutions to these questions and many others haunting Lean Enterprise practitioners. In this webcast, which will be moderated by six-time entrepreneur David Binetti, Tendayi and Janet will share case studies and actionable takeaways and answer your burning questions.

Our Lean Enterprise webcast is also a teaser for Tendayi and Janet’s talks at our Lean Startup Summit London June 13-14.



Lean Design: Getting Teams to Move Fast and Scale Design

When: Thursday, March 30, 2017 at 10am PT/1pm ET.
Featuring: Courtney Hemphill, Partner and Technical Lead of Carbon Five.
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Lean Startup Co.’s Phil Dillard interviews Carbon Five’s Courtney Hemphill for tactical conversation on Lean Design, including specific coaching techniques that help companies move fast and scale design. Expect solid takeaways on how to incorporate Lean Design into your organization, and the chance to ask questions of our Lean experts.

Our kickoff webcast for 2017 is also a teaser for Courtney’s breakout session on Lean Design at our upcoming Lean Startup Conference New York.



General Electric’s Secret to Empowering Employees to Work Smarter

Featuring: Janice Semper, Culture Leader for General Electric.
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In transforming the way they work, GE knew it was time to rethink the performance process. Old performance management systems don’t work in a fast-changing market. The old way restricts them and doesn’t allow for the innovation critical for companies to remain relevant today. Join us in learning how to redefine and rebuild your company’s culture during an interview with Marilyn Gorman, Senior Faculty for Lean Startup Co.’s Education Program, and Janice Semper the Culture Leader for General Electric.The Lean Startup approach goes beyond building products and can be a toolkit used for the entire company, fundamentally changing the way we work and think.



The State of Lean Startup with Eric Ries

When: Monday, October 17, 2016 at 10am PT / 1pm ET.
Featuring: Eric Ries.
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Eric will be talking with Lean Startup’s own Phil Dillard about what you can expect from our upcoming conference, Lean Startup Week, as well as what Eric’s been working on—including The Leader’s Guide and his new startup, the Long Term Stock Exchange. This is also your chance to jump into the conversation and ask Eric your most pressing questions about Lean Startup and how to build a business that’s designed for growth and sustainability.



Combining User-Centered Design & Lean Startup to Build Better Products

When: Thursday, September 15, 2016 at 10am PT / 1pm ET.
Featuring: Laura Klein, Principal at Users Know.
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A Q&A with Product Expert Laura Klein

Most companies trying to incorporate Lean Startup into their product development process run into similar issues. There’s the question of where good design, user research, and product management fit into the Build, Measure, Learn loop. There’s the challenge of building something people love while shipping code 50 times a day. How do you build something great today while also planning for what to build tomorrow? And should you focus on user acquisition or making your current users happy?

Bring your questions, problems, and frustrations to this webcast with product expert Laura Klein. She’ll help you figure out how to create a user-centered, data-informed product cycle that lets you build, measure, and learn more effectively.

Moderated by Phil Dillard, Lean Startup Co. Faculty



How Farmgirl Flowers & Meeteor Launched Their Lean Startups

When: Wednesday, August 31, 2016 at 10am PT / 1pm ET.
Featuring: Christina Stembel, Founder of Farmgirl Flowers & Mamie Kanfer Stewart, Founder of Meeteor.
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In 2010, Farmgirl Flowers’ Christina Stembel quit her gig at Stanford to launch a startup aimed at personalizing the cookie-cutter flower delivery industry. Her locally-sourced, artistically arranged, and totally gorgeous bouquets took off with a customer base craving naturally vibrant flowers. Now Christina is a successful founder who has grown her business from a bike-delivery service in San Francisco to a national destination for on-demand bouquets picked from American farms.

Christina is one of two female founders we’ll be chatting with in our next Lean Startup webcast focusing on the specific strategies of next level CEOs. Our other guest on Aug. 31st is Mamie Kanfer Stewart, who is doing the brave work of killing off unproductive meetings through her company Meeteor, which helps organizations use meetings to drive productivity and collaboration rather than being massive time and soul-sucks.

The two founders will talk with Lean Startup expert Aubrey Smith about the companies they’re building and the Lean Startup methods that helped them get their businesses off the ground.



A Case Study of Lean Startup in Healthcare

When: Friday, July 22, 2016 at 10am PT / 1pm ET.
Featuring: Eric Ries & Geeta Wilson.
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On July 22nd, Eric Ries is joined by Geeta Wilson, director of Consumer Experience at Humana, to discuss Lean Startup in the health and wellness industry.

In this webcast, brought to you in partnership with Humana, Eric and Geeta will talk about the issues facing companies in regulatory environments, and the unique position that leaders must take in order to implement lean startup. They’ll discuss the successes (and struggles) that Humana has faced, as well as challenges in the healthcare industry that other companies can learn from, such as: lean startup to empower different parts of the value chain, innovation in a professional environment, bringing new products to market, and more.

The discussion will be moderated by Phil Dillard, a lean startup expert and trainer. Presented by Humana.



Scaling Lean

When: Thursday, June 16, 2016 at 11am PT / 2pm ET.
Featuring: Ash Maurya.
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You’ve probably “gotten outside the building” and talked to customers. You’ve identified problems that need solving, and maybe even built a Minimum Viable Product. But how do you tell whether your idea represents a viable business? In this webcast, Ash Maurya, author of Running Lean and creator of the Lean Canvas, shares techniques for ballparking and measuring the output of a working business model using a handful of key metrics.



The 5 Experiments You Need to Find Product-Market Fit

When: Thursday, June 2, 2016 at 11am PT / 2pm ET.
Featuring: Justin Wilcox.
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Why is finding Product-Market Fit so overwhelming?

Because the tools available today leave us with more questions than answers.

In this hands-on, online workshop, Justin won’t give you more theory about why Product-Market Fit is important – he’ll show you how to find it.

In this preview of the workshop he’s running during this year’s Lean Startup Week, Justin will shift the way you think about Product-Market Fit from testing an overwhelming set of assumptions, to running an optimized set of just 5 experiments.

You’ll leave this workshop knowing:

  • The 5 experiments you need to find Product-Market Fit
  • Which experiment your startup needs to run next
  • How to run that experiment



Turning an experiment into a lifestyle brand

When: Thursday, May 5, 2016 at 11am PT / 2pm ET.
Featuring: Matt Brimer, Co-founder, General Assembly / Daybreaker.
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Startup Story: Discussing the genesis of Daybreaker and General Assembly with Matt Brimer

Back in 2013, Matt Brimer decided to try an experiment. He wanted to find out if people would show up for an early morning dance party in the middle of the week, before work. And they did. 150 people bought tickets to the first event, and the community grew at a rapid pace. Daybreaker now gets 500+ people at each event and has spread to cities around the world.

The concept for Daybreaker replicated the genesis of General Assembly, which also began as a social experiment. Brimer and three friends wanted to create a place where people could come together for entrepreneurship, collaboration, and learning. Since its inception in 2011, General Assembly (GA) has turned into a global education company that offers classes and workshops focused on in-demand skills, like technology, design, and business, that helps its students get jobs and entrepreneurs start businesses.

In this Lean Startup webcast, we’ll talk to Matt about how he built General Assembly into a powerful education community and how he’s turning Daybreaker into a global lifestyle brand.



Leveraging Tech to Improve Customer Communication

When: Thursday, April 21, 2016 at 11am PT / 2pm ET.
Featuring: Jeff Gothelf, organizational designer and co-author of the best-selling Lean UX.
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Jeff Gothelf, organizational designer and co-author of the best-selling Lean UX and the forthcoming book Sense and Respond, joined us on  for a conversation about leveraging technology to improve customer communication.

As consumers come to expect 24/7 responses from businesses, the companies that embrace continuous communication with customers gain a competitive edge. Jeff will discuss his insights on the value of platforms that enable real-time responses. He’ll also explain why management should support cross-functional development between product strategy, development, and design teams.



Lean for Product Development and Portfolio Management

When: Thursday, February 11, 2016 10 am PT / 1 pm ET.
Featuring: Sonja Kresojevic, SVP, Global Product Lifecycle, Pearson.
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Sonja is an award winning senior executive with extensive global experience in the online media and publishing industries both with startups and corporates. She’ll chat with Aubrey Smith, a faculty member with Lean Startup Co., and answer questions about implementing Lean for product development and portfolio investment management.



Building Products That Customers Love

When: Thursday, October 29, 2015 11 am PT / 2 pm ET.
Featuring: Tom Nguyen, Principal at Adobe.
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Ahead of his talk at The Lean Startup Conference, Tom Nguyen chats with us about the lessons he learned introducing Lean Startup to create one of Adobe’s most successful mobile apps, Adobe Voice. It was also named by Apple as one of the best apps of the year. We’ll chat with Tom about how empathetic design, radical simplicity, and iteration will help you build products that bring people joy.

 



Lean Startup and the Modernization of Dun & Bradstreet

When: Thursday, October 15, 2015 11 am PT / 2 pm ET.
Featuring: Rishi Dave.
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In this webcast, we’ll chat with Dun & Bradstreet CMO Rishi Dave about how he’s modernized the 173-year old brand by redefining customer development, internally and externally.
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Rishi is Chief Marketing Officer at Dun & Bradstreet. Rishi joined Dun & Bradstreet in February 2014 from Dell where he was Executive Director of Digital Marketing. In that role, Rishi had global responsibility for implementing marketing, lead generation, media, and content strategies for Dell.com, social media, communities, and mobile. He also managed the digital support of Dell’s events. Prior, Rishi led Dell’s global web analytics strategy and worked on Dell’s CEO level strategy as part of Dell’s Corporate Strategy group.

Rishi has spent his career in the technology industry with marketing, business development, and consulting roles at Rivio, Inc., Trilogy Software, eBay and Bain & Company. Rishi holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School, University of Pennsylvania.



How to Build Products Customers Love

When: Thursday, September 24, 2015 11 am PT / 2 pm ET.
Featuring: Dan Olsen.
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In this webcast, we’ll chat with Dan Olsen, author of The Lean Product Playbook. Dan’s book is “the missing manual on how to apply Lean Startup” – a practical guide to building products that customers love. Dan will provide some practical tips from his experiences working with founders and CEO’s to build products and teams, and give us a preview of the workshop he’ll be leading at The Lean Startup Conference.

Whether you work at a startup or a large, established company, this webcast will provide guidance on how to apply the Lean Startup principles to develop winning products.



Turbocharge Your Path Towards Product/Market Fit

When: Thursday, September 10, 2015 11 am PT / 2 pm ET.
Featuring: Amy Jo Kim .
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It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this webcast, Amy Jo Kim, social game designer, entrepreneur, and startup coach gives us a peek into what she’ll be talking about at The Lean Startup Conference. Based on her successful coaching program, she’ll discuss design hacks that can help you find and delight your aspirational audience.

In this webcast you’ll learn:
  • How to inject early product design with game design smarts
  • What differentiates genre-defining products
  • Design hacks that will delight your prospects



Get Buy-In to Drive Change: Bringing Lean Startup to Enterprise

When: August 27, 2015 11 am PT / 2 pm ET.
Featuring: Cindy Alvarez (Microsoft leader and long-time startup veteran), with Kirsten Cluthe (Lean Startup Co.) as moderator .
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Big companies aren’t like startups — they’re like dozens of small companies, each with existing products, customer relationships, and established processes. But that doesn’t mean Lean change can’t happen. Lean Startup advisor, speaker, and mentor Cindy Alvarez will talk about what has (and hasn’t) worked to drive change within big enterprises. As a current Microsoft leader (and a long-time startup veteran), Cindy knows the right balance of skunkworks and reassurance to foster experiment-driven cultures. In this webcast you’ll learn:
• Getting people to think problem first, not solution
• What NOT to say when you’re pushing for change
• Scrappy ways to settle product (and culture) debates without HiPPO input



Measuring Lessons in Dollars: A Finance-Approved Approach to Innovation Accounting

When: July 23rd, 2015 11 am PT / 2 pm ET.
Featuring: David Binetti with Kirsten Cluthe (The Lean Startup Conference) as moderator.
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Nothing strikes fear in the heart of an entrepreneur like the simple question, “What’s the ROI?” You have to answer or you won’t get funded. Answering using traditional approaches forces you to fabricate revenue assumptions that have no basis in reality — and you’ll be held accountable. It’s a no-win scenario that kills innovation.

Lean Startup mentor and speaker David Binetti will focus on this specific issue at the Lean Startup Conference in November. In this webcast we’ preview his talk with a one-on-one discussion and learn how to get Product and Finance teams speaking the same language while achieving their individual objectives.



Lean UX for Growth

When: July 9th, 2015 11 am PT / 2 pm ET.
Featuring: Laura Klein (Users Know) and moderated by Kirsten Cluthe (Lean Startup Co.).
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Growing users, or customers, no longer belongs to marketing. It’s now an emerging practice, and a skill set that everyone on a product team should understand.

Lean Startup advisor and speaker Laura Klein joins us to discuss how to design for product growth, and create a user experience that converts visitors into users. She’ll discuss three drivers of growth mentioned in The Lean Startup, and how they affect product and design strategies. Whether you’re a product manager, designer, engineer, or marketing executive, this webcast will help you understand where your users come from, how they find your products, and how to encourage more of them to visit.



Speed as a Competitive Advantage

When: June 19th, 2015 10 am PT / 1 pm ET.
Featuring: Mark Little (GE Global Research) and Eric Ries (The Lean Startup).
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Join Mark Little, head of GE Global Research, and Lean Startup’s Eric Ries as they discuss GE FastWorks, an initiative at one of the world’s largest companies inspired by the Lean Startup method. Mark and Eric will discuss the challenges faced as they implemented the program, which launched innovative businesses like GE Fuel Cells.

Mark and Eric will cover:

  • Strategies to convince your finance team the importance of focusing on speed to market vs cost
  • How to bypass legal issues that can delay progress
  • Specific ways to deploy Lean Startup to the rest of the organization
  • Much more



From Lean Government to Lean Healthcare: Broader Applications of Lean Startup

When: June 4, 2015 11am PT.
Featuring: Aneesh Chopra (Nav Health) and Eric Ries (The Lean Startup).
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Join Aneesh Chopra and Eric Ries on June 4th as they discuss how to apply Lean Startup principles beyond technology and business.

As companies are increasingly pushed to do more with less, adopting methods that shorten the path to innovation and allow quick iteration is critical. Lean Startup is a method designed to increase experimentation, alleviate uncertainty, and minimize risk in organizations large, small, new, and established.

In our first webcast to kick off 2015, Eric Ries and Aneesh Chopra, the former CTO for the United States, will discuss how Lean Startup is being used in government organizations and healthcare companies to reform their services, and improve how they do business.

Aneesh is a past speaker and Lean Startup Conference faculty member, and this webcast will be a great way to get a taste of the caliber of learning and content available at the 2015 Lean Startup Conference, coming up in November.

Whether you’re starting a new business, are an innovator working inside a larger organization, or are leading change for a non-profit, you’ll take away key lessons from this discussion on how to apply Lean Startup principles in an entirely new way.



Sustain Innovation by Training In-house Mentors

When: November 25, 2014 10a PT.
Featuring: Brant Cooper and Carie Davis.
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Lean Startup is proving to be an effective innovation management practice–but mastering it requires fresh leadership. Transforming your organization into one that continuously innovates requires leaders who can create change. They must possess the ability to influence internal systems and to affect the culture of your organization. These leaders play a specific role: they are mentors.

Mentorship is not the same as management and does not come easy to most. But effective mentoring is critical to the success of internal innovation programs. The good news: your organization already has these future mentors in its midst. The trick: identifying them, nurturing them and empowering them to make a difference for others.

In this webcast, Carie Davis, Global Director of Innovation and Entrepreneurship at Coca Cola, and Brant Cooper, founder of Moves The Needle and author of The Lean Entrepreneur, discuss the challenges of developing new leadership skills to support transformation within your organization. Join us to learn why the future of innovation leadership is mentorship!



An Introduction to Lean Impact

When: Leanne Pittsford and Sarah Milstein.
Featuring: Oct 28, 2014 10a PT.
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We’ll look at how mission-driven organizations can apply Lean Startup to more effectively meet their goals. In describing the key ideas, we’ll show real-world examples and tackle the tough question of working with funders and other stakeholders when your organization changes the way it measures progress. You’ll come away with a sense of why and how to use Lean Startup techniques for social good.



What Should You Really Measure?

When: Oct 2, 2014 10a PT.
Featuring: Alistair Croll, Eric Ries and Danielle Morrill.
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When you’re developing a new product, or if you work in a mission-driven organization, measuring profit isn’t usually an appropriate way to gauge success. Instead, you need innovation accounting or learning milestones to figure out whether your product is gaining traction. But what should you actually measure? In this advanced discussion, we’ll debate the idea that there’s just one metric that matters for any given kind of product. You’ll come away with fresh ways to approach measurement



Lean Startup 101

When: September 25, 2014 10a PT.
Featuring: Janice Fraser and Sarah Milstein.
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We’ll explain the important concepts of Lean Startup, demystify the jargon and supply examples to help you understand what Lean Startup is good for and when you can use it. You’ll come away with an understanding of the method and what frequently-used terms like MVP, pivot and innovation accounting are really about.



Where Cloud Infrastructure Meets Lean Startup, sponsored by Rackspace

When: January 17, 2014, 11:00 am – 11:45 am PST.
Featuring: Eric Ries and Wayne Walls.
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Join Eric Ries and Wayne Walls for a conversation about using cloud infrastructure to support Lean Startup practices. This discussion will help developers and executives learn how to turn cloud technologies into tangible returns with rapid experiments and other proven Lean Startup methods. Come with your questions, as the webcast includes live Q&A with attendees.



Applying Lean Startup to Enterprise Product Development Practices, sponsored by Modus Create

When: January 13, 2014, 11:00 AM – 11:45 AM PST.
Featuring: Eric Ries and Pat Sheridan.
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Join Eric Ries and Pat Sheridan for a conversation about how Lean Startup methodologies combine with Agile principles to get innovation off the whiteboard and into your product portfolio. This webcast addresses management issues, identities best practices for team structure and collaboration, and goes through real-world lessons. Come with your questions, as the webcast includes live Q&A with attendees.



Testing Lean Startup in Education

When: November 21, 2013, 9:00am – 10:00am PST.
Featuring: Diane Tavenner , Steven Hodas and Sarah Milstein.
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Slow product cycles, massive bureaucracy, customers with conflicting interests–those are just a few of the challenges facing leaders in the education sector. And none of those conditions would seem to support Lean Startup principles. But sectors with the most entrenched systems often need innovation the most, and we’re impressed with the work Steven Hodas and Diane Tavenner have done to apply Lean Startup methods in New York and California schools, respectively. Join us for a webcast conversation about what’s worked and what hasn’t. Their conversation will be followed by live Q&A with the webcast attendees, so come with your questions in mind.



Putting the “Lean” in Lean Startup

When: November 18, 2013, 10:00am – 10:40am PST.
Featuring: Eric Ries and John Shook.
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Although people sometimes think the “lean” part of Lean Startup refers to bootstrapping a company, it actually refers to the lean production systems pioneered decades ago by Toyota. John Shook, CEO of the Lean Enterprise Institute–the MIT spinoff that resulted from the research that coined the term “lean”–will join Eric for a conversation on the origins of the idea, how it relates to Lean Startup practices today and how understanding the connection can make your company’s approach much more profitable. More than just a theoretical discussion, this webcast will include deep insights for advanced entrepreneurs. John and Eric’s conversation will be followed by live Q&A with the webcast attendees, so come with your questions in mind. 

See Webcast Video Here.



A Conversation with Kent Beck and Eric Ries

When: November 14, 2013, 1:00pm – 2:00pm PST.
Featuring: Eric Ries and Kent Beck .
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Few people have as much insight as Kent Beck–a creator of Agile software development–into how product teams work, and how they can work better. In this webcast conversation, Kent and Eric Ries will talk about change: how to make your work more valuable as a product team leader or team member, and what succeeds and fails in getting people to adopt new ideas. This session is most directly relevant for engineering teams but will also have useful ideas for any product group. Kent and Eric’s conversation will be followed by live Q&A with the webcast attendees, so come with your questions in mind.



Lean Impact: Implementing Lean Startup in Mission-driven Organizations

When: November 5, 2013 at 10:00am PST.
Featuring: Christie George and Akash Trivedi.
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Lean Startup ideas are being applied more and more often in non-profits, B-corps and other mission-driven organizations. As the ideas have spread in this world, they’ve come to be known as Lean Impact, and best practices are emerging. In this webcast, Christie George of New Media Ventures and Akash Trivedi of Kiva.org will discuss key Lean Impact approaches. Their conversation will be followed by live Q&A with the webcast attendees, so come with your questions in mind.

See Webcast Video Here.



Lean Analytics for Non-tech Companies

When: October 25, 2013 at 10:00am PDT.
Featuring: Alistair Croll and Ben Yoskovitz.
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A key concept in Lean Startup is the Build-Measure-Learn loop. But what if you don’t know what to measure? All companies face challenges in determining useful metrics, but non-tech companies often have fewer benchmarks than their tech counterparts. In this free webcast, analytics experts Alistair Croll and Ben Yoskovitz will discuss practical approaches to the this problem. Their conversation will be followed by live Q&A with the webcast attendees, so come with your questions in mind.

See Webcast Video Here.



Lean Startup for Growing Companies

When: October 22, 2013 at 10am PDT.
Featuring: Eric Ries, Ari Gesher and Wyatt Jenkins.
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Lean Startup methods are obviously applicable among young companies and teams that are looking to reduce uncertainty for new products. Once you’ve hit product-market fit, though, it’s tempting to shift out of the learning mode and focus fully on execution. But that invites a boom-and-bust cycle and prevents maturing organizations from finding steady sources of growth. In this webcast for advanced entrepreneurs, Eric Ries will talk with Palantir’s Ari Gesher and Shutterstock’s Wyatt Jenkins about the challenges of scaling a learning organization. Their discussion will be followed by live Q&A with the webcast attendees, so come with your questions in mind.

See Webcast Video Here.



Lean Enterprise: Bringing Lean to Established Companies

When: October 8, 2013 at 10:00am PDT.
Featuring: Eric Ries, Brant Cooper, and Patrick Vlaskovits.
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Lean Startup techniques aren’t just for young companies. In fact, they’ve been profitably applied in established companies like Intuit, GE, and Toyota. But there are particular challenges in bringing Lean Startup to enterprise corporations, and they aren’t always obvious. In this webcast, Eric Ries, Brant Cooper and Patrick Vlaskovits – all of whom have worked closely with Fortune 500 companies – will discuss some of the most common mistakes and paths to success that established firms can take in implementing Lean Startup methods. Their conversation will be followed by live Q&A with the webcast attendees, so come with your questions in mind.



Beyond Silicon Valley: Applying Lean Startup Around the Globe

When: September 24, 2013 at 6:00pm PDT (9:00am China Standard Time on Sept 25).
Featuring: Kevin Dewalt, Justin Wilcox, and Takashi Tsutsumi.
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Entrepreneurs outside Silicon Valley – including those in other countries – face unique challenges in successfully applying Lean Startup techniques to their businesses. To help you address those challenges, international Lean Startup experts Kevin Dewalt, Takashi Tsutsumi and Justin Wilcox will come together for a candid conversation. Their discussion will be followed by live Q&A with the webcast attendees, so come with your questions in mind.



Beyond Silicon Valley: Applying Lean Startup Around the Globe

When: September 24, 2013 at 6:00pm PDT (9:00am China Standard Time on Sept 25).
Featuring: Kevin Dewalt, Justin Wilcox, and Takashi Tsutsumi.
More about the Webcast // Watch Video

Entrepreneurs outside Silicon Valley – including those in other countries – face unique challenges in successfully applying Lean Startup techniques to their businesses. To help you address those challenges, international Lean Startup experts Kevin Dewalt, Takashi Tsutsumi and Justin Wilcox will come together for a candid conversation. Their discussion will be followed by live Q&A with the webcast attendees, so come with your questions in mind.



Getting Engineers into the Lean Startup Cycle

When: August 20, 2013 at 10:00 am (PDT).
Featuring: Eric Ries and Dan Milstein.
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Brought to you by The Lean Startup Conference, this live webcast goes back to our roots with deep information for developers. Featuring a conversation about Lean Startup engineering with Eric Ries and Dan Milstein, one of our most popular speakers last year, the session also includes ample time for live Q&A with attendees.

Watch Webcast Video Here.