When you’re developing a new product, or if you work in a mission-driven organization, measuring profit isn’t usually an appropriate way to gauge success. Instead, you need innovation accounting or learning milestones to figure out whether your product is gaining traction. But what should you actually measure? In this advanced discussion, we’ll debate the idea that there’s just one metric that matters for any given kind of product. You’ll come away with fresh ways to approach measurement.

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Putting the “Lean” in Lean Startup

Although people sometimes think the “lean” part of Lean Startup refers to bootstrapping a company, it actually refers to the lean production systems pioneered decades ago by Toyota. John Shook, CEO of the Lean Enterprise…