Who We Serve.

Lean Startup Co. works across industries and sectors to support leaders and their team so they can bring innovative new products and services to market.

Product Development

Product development leaders are tasked with bringing new products to market and can’t afford to launch products that customers don’t want. They take concepts from start to finish, testing them, and shaping them into a viable revenue source for the company. The types of product development leaders we typically engage with include:

  • Chief Product Officer
  • VP of Product Development
  • Product Development Director
  • Chief Information Officer (CIO)

Innovation and Growth

Innovation and Growth leaders are responsible for generating new sources of revenue for the business. They install innovation capability in their organization and often must build an entire department or program. The types of innovation and growth leaders we typically engage with include:

  • Chief Innovation Officer
  • VP of Innovation
  • Director of Innovation
  • Innovation Program or Lab Director
  • Growth Officer

Technology Commercialization

New technology creates new opportunities, but often Technology Commercialization leaders have trouble getting their teams to translate new technology into products or services that generate strong demand. Lean Startup Co. helps organizations create new offerings powered by technologies such as AI, ML, and Blockchain. The types of technology commercialization leaders we typically engage with include:

  • Chief Technology Officer (CTO)
  • Director of Technology Commercialization
  • VP of Research and Development
  • Business Development Manager
  • Director of Data & AI
  • R&D

Social Impact

As the pace of change around the world continues to accelerate and the problems in our society become ever more complex, leaders of mission-driven organizations need to become more ambitious, more nimble, and more effective. Lean Impact adapts the best practices that underpin the dramatic engine of innovation of Silicon Valley for the more challenging realities of social impact. The types of social impact leaders we typically engage with include:

  • President / CEO
  • Chief Impact Officer or Chief Purpose Officer
  • Chief Operating Officer
  • Program Manager


Our Founder Eric Ries defines a startup as a “human institution designed to deliver a new product or service under conditions of extreme uncertainty.” 

While many of the leaders we serve are developing new products and services for established organizations, we also serve leaders running a startup as traditionally defined. The types of startups we typically engage with include:

  • CEO
  • Founder
  • Chief Product Officer
  • VP Technology
  • Director of Business Development

How We Typically Work with Clients


Workshops and courses that align with your team’s familiarity with the Lean Startup methodology and the gaps you need to fill.

  • Tailored hands on workshops for your teams
  • Online courses that build foundational knowledge of core principles
  • Build fluency with the key tools such as assumption mapping and experiment design
  • Establish a common understanding and alignment on the Lean Startup methodology

Pilot Program

A 10-week program to apply, test, and learn on real-world projects, setting the foundation for scaling Lean Startup effectively.

  • Experience tangible project outcomes.
  • Build your team’s Lean Startup skills for future work.
  • Make rapid, evidence-based product development decisions.
  • Rescue a stalled deployment.

Full Implementation

Scale Lean Startup across your organization, moving beyond initial pilots.

  • Build a robust innovation pipeline of products customers love
  • Establish a consistent framework aligned to your organizational realities
  • Accelerate innovation and growth
  • Make innovation a competitive advantage

The Lean Startup is a proven approach that can be repeated and scaled across your organization to maximize your growth potential. Partner with us today.