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“In today’s marketplace
of uncertainty whoever
learns fastest wins.”

—Eric Ries, Founder of Lean Startup Co.


Start with the books that started it all

Eric Ries’ groundbreaking book, The Lean Startup, kicked off a global movement. It it, you’ll learn how to do one important thing: make better, faster business decisions. Vastly better, faster business decisions. Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk.

The Startup Way takes those principles and brings them to the world’s biggest companies, showing how Eric Ries helped giant firms like General Electric and Toyota become nimble enough to produce products and services customers want.

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Observing Human Behavior To Create Value

Tyrome “Ty” Smith, has spent over 25 years consulting and leading executives and their teams by helping them understand human and organizational dynamics. Currently, he is a senior consultant to the Department of Defense (DoD),…

Practicing Genuine Empathy To Understand Customer Needs

Sandeep Mylavarapu is a mechanical engineer and a human-centered design practitioner. He’s spent more than a decade at the proving grounds, developing various construction and mining machines for Caterpillar Inc. As a Lean Innovation specialist,…