“What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.”

– Eric Ries, Co. Founder

The Lean Startup by Eric Ries

Most startups fail. But many of those failures are preventable. The Lean Startup is an approach adopted across the globe, changing the way companies are built and new products are launched.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. 

Eric provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Get your copy now!

The Startup Way by Eric Ries

In The Startup Way, entrepreneur and founder of the Lean Startup movement, Eric Ries reveals how startup principles can be used by organizations ranging from established stalwarts to early-stage upstarts to drive innovation and growth to become truly modern companies, poised to take advantage of the enormous opportunities of the 21st century.

In this groundbreaking new book, Ries lays out a framework for entrepreneurial management, a comprehensive approach today’s leaders can use to drive sustained growth in a highly uncertain environment. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential read for managers, executives, and entrepreneurs trying to meet the demands of modern organizational work.

From a
to a Mission

In 2011, our founder Eric Ries wrote The Lean Startup and started a movement. Over the last decade, we have learned that, by themselves, the books are not sufficient to drive the scale of impact that many organizations seek. 

Lean Startup Co. was created to systematically guide our clients through installing The Lean Startup approach, leveraging best practices from our work. 

We have helped hundreds of clients and thousands of teams innovate and develop products that customers want without wasting time and money spanning nearly every industry and geography.