Books That Shaped a Movement

The founder of Lean Startup Co, Eric Ries has written extensively about what makes startups and established companies succeed or fail. Pick up a copy of The Lean Startup or The Startup Way and apply the principles found within to your organization. Take the next step and work with Lean Startup Co. directly to create a custom plan tailored to your goals.

“What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.”

– Eric Ries, Co. Founder

The Lean Startup by Eric Ries

Most startups fail. But many of those failures are preventable. The Lean Startup is an approach adopted across the globe, changing the way companies are built and new products are launched.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. 

Eric provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Get your copy now!

The Startup Way by Eric Ries

In The Startup Way, entrepreneur and founder of the Lean Startup movement, Eric Ries reveals how startup principles can be used by organizations ranging from established stalwarts to early-stage upstarts to drive innovation and growth to become truly modern companies, poised to take advantage of the enormous opportunities of the 21st century.

In this groundbreaking new book, Ries lays out a framework for entrepreneurial management, a comprehensive approach today’s leaders can use to drive sustained growth in a highly uncertain environment. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential read for managers, executives, and entrepreneurs trying to meet the demands of modern organizational work.

Innovate with Confidence

The journey taken by an individual or a team shepherding a new project from early idea to revenue rarely progresses in a straight line. Even when teams move forward and sense progress, they often run into dead ends and are forced to reverse course. We call this messy, challenging, yet rewarding journey “navigating through the squiggles”.

This eBook was written to help leaders and product teams understand the core principles and foundational practices of The Lean Startup methodology. This quick 20-minute read will help practitioners understand why that journey is known as the squiggles, how they can use the structure and methods of Lean Startup to get comfortable feeling uncomfortable, and as a result, innovate with confidence and build products customers love.

What you get:

  • A review of the foundational elements of the Lean Startup methodology
  • Case studies and targeted action steps to help leaders and teams get started
  • A breakdown of the Build-Measure-Learn loops at the heart of the Lean Startup system
  • An overview of the role strategy and customer definition play in driving progress
  • A discussion about how to drive cultural change by leveraging a constructive definition of failure

From a
to a Mission

In 2011, our founder Eric Ries wrote The Lean Startup and started a movement. Over the last decade, we have learned that, by themselves, the books are not sufficient to drive the scale of impact that many organizations seek. 

Lean Startup Co. was created to systematically guide our clients through installing The Lean Startup approach, leveraging best practices from our work. 

We have helped hundreds of clients and thousands of teams innovate and develop products that customers want without wasting time and money spanning nearly every industry and geography.