Eric Ries Unveils Exclusive Lean Startup Online Course

In the uncertain world of innovation, companies waste millions building products that fail. When it comes to innovation, companies tend to adopt one of the following two extreme views:

  1. They believe that the ways things have always been done will continue to work throughout the life of their company.
  2. In an effort to “embrace” the uncertainty of developing a new product or idea, teams abandon all sense of management (which ultimately results in chaos).

Eric Ries, author, and mind behind the Lean Startup methodology, aims to guide corporate teams through a systematic approach to innovation that bypass both of these extreme views in his first-ever Lean Startup Online Course.

Whether you’re a Lean Startup evangelist, are new to Lean Startup, or even just a little fuzzy on some of the principles – if you’re looking for a proven way for your company to survive in times of business uncertainty, this course is for you…and your teams!

If you can get everyone on your team on board understanding the basic principles of Lean Startup, you’ll be able to accomplish things that no individual can accomplish on their own.

Levelset: Exactly What is Lean Startup?

In the context of an existing enterprise, Lean Startup is really just a more scientific way to make product team and resource allocation decisions,” says Founder of Lean Startup Co., Eric Ries.

At a 10,000 foot view, Lean Startup practices, including build-measure-learn, pivoting, and innovation accounting, serve as guides for decision-making and action within innovation teams, or anyone with a “new” idea for that matter. If used, this methodology has been proven to result in more wins and less waste.

The Crossroads of Failure

Companies often find themselves at a decision crossroads – either negatively building the wrong product or positively discovering that their current offering doesn’t meet customer needs. Negative failure stems from a lack of understanding about customer needs, leading to the misallocation of time and resources. On the flip side, positive failure is the realization that a product or service isn’t hitting the mark, prompting a swift reallocation of resources toward what you may think is a better idea.

To sidestep the trap of negative failure, Eric Ries emphasizes the need to illuminate “shadow beliefs.” These are the unspoken convictions about the business, the market, and customers that teams falsely believe to be true, yet are untested and often lead to the development of the wrong product. Identifying and challenging these beliefs is a crucial step in the Lean Startup methodology.

Eric Ries: A Journey through Entrepreneurial Realities

In this exclusive Lean Startup Online Course, Eric explains that “startups” can be anyone – established companies with new ideas, as well as the proverbial scrappy startup looking for capital.

“By definition startups are companies operating within conditions of extreme uncertainty, doing something new, not what they did before, doing something new because the environment around them has changed. They’re living through some kind of disruption, and the world is becoming more unstable and therefore, they can’t make accurate forecasts,” says Ries.

From programming in his parents’ basement during the dot-com Bubble to over 20 years of coaching enterprise teams, Eric shares his knowledge and experiences working with some of the biggest enterprises, documenting the global phenomenon of entrepreneurs thriving in diverse industries, from software and healthcare to deep-sea oil drilling, green technologies, and aerospace.

The Lean Startup Course: Learn the Core Concepts of Lean Startup

Designed for entrepreneurs, innovators, and business leaders worldwide, this course is not just a theoretical exploration but a hands-on journey, with a deep dive on the Build-Measure-Learn cycle, and an opportunity for participants to build minimal viable products (MVPs). Engage in exercises and hear examples of real world success stories, mirroring the iterative nature of the Lean Startup methodology itself. This hands-on approach is designed to empower participants to immediately apply what they learn within their own organizations right away.

Course Modules Unpacked

The course offers short videos and audio recordings from Eric in a completely self-paced format – 15-20 minutes a day over 6 weeks or binged in 10 hours – over five modules:

  1. Introduction to Lean Startup

    • Reflect on the last 10 years, and how the lessons of Lean Startup have remained relevant.

    • Define entrepreneurship, and how it can be found anywhere, from a start up in someone’s apartment to a team at the world’s largest corporations.
    • Describe the goals of this program, its focus on validated learning and the build-measure-learn model.
  2. Why Startups Fail

    • Recognize the importance of building the right thing, and how to discover what that right thing is.

    • Define shadow beliefs, and the role they play in startups failing.
    • Identify examples of failure at startups.
    • Identify a project you’ve worked on that failed because you didn’t set out to build the right thing.
  3. Build

    • Define minimum viable product (MVP), and why it allows start ups to build and learn quickly.

    • Describe different types of MVPs, and when each one should be used.
    • Recognize the way that successful startups have used MVPs in order to build and learn quickly.
    • Conceptualize an MVP to test an idea you’re working on.
  4. Measure

    • Define innovation accounting, and how you can use it to measure progression.

    • Recognize the way that successful startups have used innovation accounting in order to measure their progress.
    • Develop a measurement plan for your MVP.
  5. Learn

    • Describe validated learning and specific methods of finding out more about your potential customers.

    • Recognize the way that successful startups have used validated learning in order to form new hypotheses and iterate.
    • Practice applying validated learning to a hypothetical scenario.
    • Deploy a validated learning strategy in order to learn more about your customers and their needs.
  6. Pivoting and Persevering

    • Describe the differences between pivoting and persevering, and when each one should be used.

    • Recognize the way that startups have either pivoted or persevered in order to survive and succeed.
    • Decide whether to pivot your idea or persevere.

Enroll Now: Join the Lean Startup Movement

The Lean Startup Course with Eric Ries is not just an opportunity to learn from the source but a transformative experience that empowers teams and individuals to navigate the uncertainties of any new idea – be it a new product service, or expansion of an existing success. By embracing the principles of Lean Startup, participants can redefine their approach to innovation, unify teams, and help companies embrace the uncertainty of exploring the unknown.

Don’t miss your chance to be part of this learning experience. Enroll today, and embark on a journey towards mastering the Lean Startup methodology with Eric Ries as your guide.

Ready to get going with Lean Startup? Explore our Services – Workshops, Pilot Programs, and Custom Frameworks so you can successfully implement Lean Startup in your organization. Schedule a Discovery Call today!

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