Join Mark Little, head of GE Global Research, and Lean Startup’s Eric Ries as they discuss GE FastWorks, an initiative at one of the world’s largest companies inspired by the Lean Startup method. Mark and Eric will discuss the challenges faced as they implemented the program, which launched innovative businesses like GE Fuel Cells.

Mark and Eric will cover:

  • Strategies to convince your finance team the importance of focusing on speed to market vs cost
  • How to bypass legal issues that can delay progress
  • Specific ways to deploy Lean Startup to the rest of the organization
  • Much more

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Applying Lean To Marketing And Brand Strategy

We recently hosted a webcast conversation between Lean Startup Co. Faculty Member Elliot Susel, and Jessica Korthuis, Founder and Chief Brand Strategist at SOHUIS, to discuss how you can incorporate lean into your marketing and…