—Eric Ries, Founder of Lean Startup Co.
Eric Ries’ groundbreaking book, The Lean Startup, kicked off a global movement. It it, you’ll learn how to do one important thing: make better, faster business decisions. Vastly better, faster business decisions. Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk.
The Startup Way takes those principles and brings them to the world’s biggest companies, showing how Eric Ries helped giant firms like General Electric and Toyota become nimble enough to produce products and services customers want.
